Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/ Shel Holtz and Neville Hobson co-host a twice-weekly conversation about the intersection between the online world and PR/organizational communications. A service of For Immediate Release. For Immediate Release is a podcast addressing the worlds of online technology and PR/organizational communications. It is anchored by the twice-weekly Hobson and Holtz Report. en-us This work is licensed under a Creative Commons License, http://creativecommons.org/licenses/by-nc-nd/2.0/ Shel Holtz shel@holtz.com no Business Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_-_podcast_562_august_30_2010/ Statistically valid samples; Disney correction; listener comments; five minutes on...OED could go online only, ghost blogging surges, new thriller sells more e-books than hardcovers, how the public views PR and advertising; Media Monitoring Minute; News that Fits: report on state of mobile communications, Michael netzley's report, meet the Chief Listening Officer, Pollstream report; PR firm settles FTC claim, Dan York's report, Mark Story's report; music from Alyshen; and more. FIR #562 Statistically valid samples; Disney correction; listener comments; five minutes on...OED could go online only, ghost blogging surges, new thriller sells more e-books than hardcovers, how the public views PR and advertising; Media Monitoring Minute; News that Fits: report on state of mobile communications, Michael netzley's report, meet the Chief Listening Officer, Pollstream report; PR firm settles FTC claim, Dan York's report, Mark Story's report; music from Alyshen; and more. Mon, 30 Aug 2010 02:15 GMT http://traffic.libsyn.com/fir/fir-562.mp3 podcasts no 1:05:09 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_-_podcast_561_august_23_2010/ Lots of listener comments; five minutes on...Facebook stories, the future of books, Disney aggregating bloggers' posts, Skype etiquette; Media Monitoring Minute; News That Fits: Dan York's report, Pollstream promo, Michael Netzley's report; music from A Band called Quinn; and more. FIR #561 Lots of listener comments; five minutes on...Facebook stories, the future of books, Disney aggregating bloggers' posts, Skype etiquette; Media Monitoring Minute; News That Fits: Dan York's report, Pollstream promo, Michael Netzley's report; music from A Band called Quinn; and more. Mon, 23 Aug 2010 02:15 GMT http://traffic.libsyn.com/fir/fir-561.mp3 podcasts no 1:06:56 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_-_podcast_560_august_16_2010/ FIR Live 18 is up; congrats to David Parmet for joining Converseon; listener comments; five minutes on...official tweet button, mobile stats, a low employee approval rating for Mark Hurd, another FourSquare promo; Media Monitoring Minute; News That Fits: tweetchats for business, Michael Netzley's report, social networks rival UK newspapers, Pollstream promo, social media in a disaster, Dan York's report, ethics in PR; the music; and more. FIR #560 FIR Live 18 is up; congrats to David Parmet for joining Converseon; listener comments; five minutes on...official tweet button, mobile stats, a low employee approval rating for Mark Hurd, another FourSquare promo; Media Monitoring Minute; News That Fits: tweetchats for business, Michael Netzley's report, social networks rival UK newspapers, Pollstream promo, social media in a disaster, Dan York's report, ethics in PR; the music; and more. Mon, 16 Aug 2010 02:15 GMT http://traffic.libsyn.com/fir/fir-560.mp3 podcasts no 1:11:56 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/fir_live_18_august_14_2010_web_pages_or_facebook/ Panelists Jennifer Cohen, Scott Monty, Steve Rubel and Dominic Sparkes join Neville and Shel in a discussion about Facebook's role for brands and whether it can replace websites altogether. FIR Live #18 Panelists Jennifer Cohen, Scott Monty, Steve Rubel and Dominic Sparkes join Neville and Shel in a discussion about Facebook's role for brands and whether it can replace websites altogether. Sat, 14 Aug 2010 02:15 GMT http://traffic.libsyn.com/fir/firlive-18.mp3 podcasts no 1:01:14 facebook, websites, web, marketing, brands, fir, firlive Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_-_podcast_559_august_9_2010/ Lee Aase interview is up; FIR Live coming on Saturday; FIR is top of Podcast Alley business category; listener comments; Five minutes on...Virgin America video contest, what makes a tweet influential, big brands repurpose newspaper circulars on Facebook, a new UK business podcast; Media Monitoring Minute; News That Fits: farewell Google Wave, Dan York's report, FDA warns pharma on Facebook promotion, update from Pollstream, Michael Netzle's report; music from The Generators; and more. FIR #559 Lee Aase interview is up; FIR Live coming on Saturday; FIR is top of Podcast Alley business category; listener comments; Five minutes on...Virgin America video contest, what makes a tweet influential, big brands repurpose newspaper circulars on Facebook, a new UK business podcast; Media Monitoring Minute; News That Fits: farewell Google Wave, Dan York's report, FDA warns pharma on Facebook promotion, update from Pollstream, Michael Netzle's report; music from The Generators; and more. Mon, 09 Aug 2010 02:15 GMT http://traffic.libsyn.com/fir/fir-559.mp3 podcasts no 1:02:39 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_-_podcast_558_august_1_2010/ New FIR interviews and speech are up, more coming; listener comments; Five minutes on...QR codes getting prevalent, Twitter newspaper open possibilities for engagement; News That Fits: what air traffic communicators learned during ash cloud event, Mark Story reports, Media Monitoring Minute, Cisco copies Old Spice, Michael Netzley reports, IABC-Buck study on employee engagement, Dan York reports; music from Freeky Cleen; and more. FIR #558 New FIR interviews and speech are up, more coming; listener comments; Five minutes on...QR codes getting prevalent, Twitter newspaper open possibilities for engagement; News That Fits: what air traffic communicators learned during ash cloud event, Mark Story reports, Media Monitoring Minute, Cisco copies Old Spice, Michael Netzley reports, IABC-Buck study on employee engagement, Dan York reports; music from Freeky Cleen; and more. Mon, 02 Aug 2010 02:15 GMT http://traffic.libsyn.com/fir/fir-558.mp3 podcasts no 1:03:52 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_-_podcast_557_july_26_2010/ FIR iPhone app contest still on; FIR Live set for August 14; Michael Edson intgerview is up and Augie Ray interview is coming; listener comments; Five minutes on...BP's carrier pigeons, Social Media Club hits 100,000-plus members, little hope for a Facebook dislike button, Coca-Cola drops a Dr. Pepper Facebook campaign; News That Fits: the new world of crisis PR, Media Monitoring Minute, no social media in Metro Bank's revolution, PollStream report, Dan York's report; music from New Bomb Turks; and more. FIR #557 FIR iPhone app contest still on; FIR Live set for August 14; Michael Edson intgerview is up and Augie Ray interview is coming; listener comments; Five minutes on...BP's carrier pigeons, Social Media Club hits 100,000-plus members, little hope for a Facebook dislike button, Coca-Cola drops a Dr. Pepper Facebook campaign; News That Fits: the new world of crisis PR, Media Monitoring Minute, no social media in Metro Bank's revolution, PollStream report, Dan York's report; music from New Bomb Turks; and more. Mon, 26 Jul 2010 02:15 GMT http://traffic.libsyn.com/fir/fir-557.mp3 podcasts no 1:04:41 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_-_podcast_556_july_19_2010/ Recording today with Google Talk; FIR app contest winners; new interviews and book review; listener comments; Five minutes on...social messaging dos and don'ts, Ann Taylor taps FourSquare, paper boarding passes to disappear, a CMS for Augmented Reality; Media Monitoring Minute: News That Fits: ComcastCares' Frank Eliason moves to CitiGroup, PollStream Minute, Michael Netzley's report, analyzing the Apple press event, Dan York's report; the music; and more. FIR #556 Recording today with Google Talk; FIR app contest winners; new interviews and book review; listener comments; Five minutes on...social messaging dos and don'ts, Ann Taylor taps FourSquare, paper boarding passes to disappear, a CMS for Augmented Reality; Media Monitoring Minute: News That Fits: ComcastCares' Frank Eliason moves to CitiGroup, PollStream Minute, Michael Netzley's report, analyzing the Apple press event, Dan York's report; the music; and more. Mon, 19 Jul 2010 02:15 GMT http://traffic.libsyn.com/fir/fir-556.mp3 podcasts no 1:07:19 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_-_podcast_555_july_12_2010/ Submit an audio comment to get a free FIR iPhone app; new interviews are up and a book review is coming; listener comments; five minutes on...Google street view cars, IT staff use of social media, Reader's Digest's part-free iPad app, Steve Rubel on the end of the web as we know it; News That Fits: Pepsi ruffles science bloggers' features, Dan York's report, Media Monitoring Minute from CustomScoop, social media goes feral with Rothbury killings, Michael Netzley's report, Pollstream report; music from Rilo Kiley; and more. FIR #555 Submit an audio comment to get a free FIR iPhone app; new interviews are up and a book review is coming; listener comments; five minutes on...Google street view cars, IT staff use of social media, Reader's Digest's part-free iPad app, Steve Rubel on the end of the web as we know it; News That Fits: Pepsi ruffles science bloggers' features, Dan York's report, Media Monitoring Minute from CustomScoop, social media goes feral with Rothbury killings, Michael Netzley's report, Pollstream report; music from Rilo Kiley; and more. Mon, 12 Jul 2010 02:15 GMT http://traffic.libsyn.com/fir/fir-555.mp3 podcasts no 1:13:35 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_-_podcast_554_july_4_2010/ Vote for FIR at Podcast Alley; new interviews and speeches are up, there are more to come; Pollstream is a new FIR sponsor; listener comments; Five minutes on...listening to customers, a new battery invention, a Best Buy social media quandry, TV product placement in the UK, signs of social media; News That Fits; Pew research on the future of online socializing, Media Monitoring Minute, Farmers fight back using social media, Michael Netzley's report, Pollstream promo, FT's new press cutting service, blogging saves keystrokes; music from Jupiter One; and more. FIR #554 Vote for FIR at Podcast Alley; new interviews and speeches are up, there are more to come; Pollstream is a new FIR sponsor; listener comments; Five minutes on...listening to customers, a new battery invention, a Best Buy social media quandry, TV product placement in the UK, signs of social media; News That Fits; Pew research on the future of online socializing, Media Monitoring Minute, Farmers fight back using social media, Michael Netzley's report, Pollstream promo, FT's new press cutting service, blogging saves keystrokes; music from Jupiter One; and more. Mon, 05 Jul 2010 02:15 GMT http://traffic.libsyn.com/fir/fir-554.mp3 podcasts no 65:19 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_-_podcast_553_june_28_2010/ Shel's on his own in Atlanta; two surveys for FIR listeners to take; review of Open Leadership coming; listener comments; 5 minutes on...BPGlobalPR inspires similar effort aimed at ATT, the 15 most hated companies, people trust companies on Twitter; Media Monitoring Minute; News That Fits: why you should think twice about location-based services, Michael Netzley reports from Asia; Mark Story reports on social media and government agencies, Coca-Cola's phenomenal result from Twitter ads, Dan York reports; music from French Kicks; and more. FIR #553 Shel's on his own in Atlanta; two surveys for FIR listeners to take; review of Open Leadership coming; listener comments; 5 minutes on...BPGlobalPR inspires similar effort aimed at ATT, the 15 most hated companies, people trust companies on Twitter; Media Monitoring Minute; News That Fits: why you should think twice about location-based services, Michael Netzley reports from Asia; Mark Story reports on social media and government agencies, Coca-Cola's phenomenal result from Twitter ads, Dan York reports; music from French Kicks; and more. Mon, 28 Jun 2010 02:15 GMT http://traffic.libsyn.com/fir/fir-553.mp3 podcasts no 61:55 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_-_podcast_552_june_21_2010/ Video interview and Speakers and Speeches are up; listener comments; 5 minutes on...WordPress 3, Forrester survey on social maturity, social media peaks in 2012, an execution tweeted, ExxonMobil enters social space; News That Fits: Gatorade's social media mission control, Dan York's report, Rolls-Royce comms director calls social media a waste of time, Media Monitoring Minute from CustomScoop, David Phillips reports; music from The Time Beings; and more. FIR #552 Video interview and Speakers and Speeches are up; listener comments; 5 minutes on...WordPress 3, Forrester survey on social maturity, social media peaks in 2012, an execution tweeted, ExxonMobil enters social space; News That Fits: Gatorade's social media mission control, Dan York's report, Rolls-Royce comms director calls social media a waste of time, Media Monitoring Minute from CustomScoop, David Phillips reports; music from The Time Beings; and more. Mon, 21 Jun 2010 06:15 GMT http://traffic.libsyn.com/fir/fir-552.mp3 podcasts no 63:07 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_-_podcast_551_june_14_2010/ Shel's in Prague; two new FIR Speakers & Speeches podcasts up: more sessions from NewComm Forum 2010; 5 minute on... Impressions of the FIFA World Cup; listener comment and Friendfeed FIR Room round-up; News That Fits: Kraft Foods vs the slime mold moms, the Media Monitoring Minute from CustomScoop, Vocus acquires HARO to expand journalist-driven PR service, Michael Netzley reports from Singapore on the growing role of employee communication and industrial relations in China, brands must embrace social media to guard reputations says Havas Worldwide, Dan York reports on Facebook issues and more, Nike 'Write The Future' video ad helps steal Adidas' World Cup thunder; music from Null Device; and more. FIR #551 Shel's in Prague; two new FIR Speakers & Speeches podcasts up: more sessions from NewComm Forum 2010; 5 minute on... Impressions of the FIFA World Cup; listener comment and Friendfeed FIR Room round-up; News That Fits: Kraft Foods vs the slime mold moms, the Media Monitoring Minute from CustomScoop, Vocus acquires HARO to expand journalist-driven PR service, Michael Netzley reports from Singapore on the growing role of employee communication and industrial relations in China, brands must embrace social media to guard reputations says Havas Worldwide, Dan York reports on Facebook issues and more, Nike 'Write The Future' video ad helps steal Adidas' World Cup thunder; music from Null Device; and more. Mon, 14 Jun 2010 06:15 GMT http://traffic.libsyn.com/fir/fir-551.mp3 podcasts no 53:38 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_-_podcast_550_june_7_2010/ Shel's in Toronto for the IABC conference; more FIR Speakers & Speeches podcasts posted and more to come; news summary: is Digg dying?, FT iPad app proves popular, Lufthansa mixes flight updates with social media, blogs vs Twitter: some metrics, is the US descending into a nation of bloggers?; listener comment; News That Fits: satire and wisdom from @BPGlobalPR, B2B increasing its social spend, Michael Netzley reports from Singapore, the Media Monitoring Minute from CustomScoop, video will be over 90% of internet traffic by 2014 says Cisco, Dan York reports; news about next week's show; music from Ghosts On The Radio; and more. FIR #550 Shel's in Toronto for the IABC conference; more FIR Speakers & Speeches podcasts posted and more to come; news summary: is Digg dying?, FT iPad app proves popular, Lufthansa mixes flight updates with social media, blogs vs Twitter: some metrics, is the US descending into a nation of bloggers?; listener comment; News That Fits: satire and wisdom from @BPGlobalPR, B2B increasing its social spend, Michael Netzley reports from Singapore, the Media Monitoring Minute from CustomScoop, video will be over 90% of internet traffic by 2014 says Cisco, Dan York reports; news about next week's show; music from Ghosts On The Radio; and more. Mon, 07 Jun 2010 09:00 GMT http://traffic.libsyn.com/fir/fir-550.mp3 podcasts no 1:06:15 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_-_podcast_549_may_31_2010/ New interview and speaker-speeches are up, with another interview to come, along with speeches from Dell B2B event; update on FIR smartphone apps; discussion on Pennsylvania using Foursquare for tourism, barcodes in books, a $1.6 million mistake that paid off for Zappos.com, apps for the new Audi, tweeting for kidneys and tweets you don't want to send; listener comments; News That Fits: hospital survey will be crowdsourced, PostRank introduces real-time monitoring, Dan York's report, Media Monitoring Minute, Pew study on how we Google ourselves, Michael Netzley's report; music from The Duke Spirit; and more. FIR #549 New interview and speaker-speeches are up, with another interview to come, along with speeches from Dell B2B event; update on FIR smartphone apps; discussion on Pennsylvania using Foursquare for tourism, barcodes in books, a $1.6 million mistake that paid off for Zappos.com, apps for the new Audi, tweeting for kidneys and tweets you don't want to send; listener comments; News That Fits: hospital survey will be crowdsourced, PostRank introduces real-time monitoring, Dan York's report, Media Monitoring Minute, Pew study on how we Google ourselves, Michael Netzley's report; music from The Duke Spirit; and more. Mon, 31 May 2010 11:00 GMT http://traffic.libsyn.com/fir/fir-549.mp3 podcasts no 1:01:13 public relations, PR, communications