<!-- must include xmlns:itunes tag-->
<rss version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:atom="http://www.w3.org/2005/Atom">
  <channel>
  <title>For Immediate Release: The Hobson and Holtz Report</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/</link>
  <description>Shel Holtz and Neville Hobson co-host a twice-weekly conversation about the intersection between the online world and PR/organizational communications.</description>
  <itunes:subtitle>A service of For Immediate Release.</itunes:subtitle>
  <itunes:summary>For Immediate Release is a podcast addressing the worlds of online technology and PR/organizational communications. It is anchored by the twice-weekly Hobson and Holtz Report.</itunes:summary>
  <itunes:image href="http://www.forimmediaterelease.biz/images/logos/fir-itunes-art.jpg"/>
  <language>en-us</language>
  <copyright>This work is licensed under a Creative Commons License, http://creativecommons.org/licenses/by-nc-nd/2.0/</copyright>
  <itunes:owner>
    <itunes:name>Shel Holtz</itunes:name>
    <itunes:email>shel@holtz.com</itunes:email>
  </itunes:owner>
  <itunes:explicit>no</itunes:explicit>
<atom:link href="http://www.forimmediaterelease.biz/hobsonandholtz-rss.xml" rel="self" type="application/rss+xml" />

<category>Business</category>

  <itunes:category text="Business">
       <itunes:category text="Management &amp; Marketing"/>
  </itunes:category>

<item>
  <title>For Immediate Release: 10/06/08</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_podcast_386_october_06_2008/</link>
  <description>Listener contest is over; Neville is in his new digs; Michael Netzley reports from Singapore; Media Monitoring Minute; News That Fits: brands enter the blogosphere, CIPR seeks consultation on social media guidelines, GM makes an Olympic-sized blunder, welcome to targeting 2.0; listeners' comments including Friendfeed room roundup; the music; and more.</description>
  <itunes:subtitle>FIR #385</itunes:subtitle>
  <itunes:summary>Listener contest is over; Neville is in his new digs; Michael Netzley reports from Singapore; Media Monitoring Minute; News That Fits: brands enter the blogosphere, CIPR seeks consultation on social media guidelines, GM makes an Olympic-sized blunder, welcome to targeting 2.0; listeners' comments including Friendfeed room roundup; the music; and more.</itunes:summary>
  <pubDate>Mon, 06 Oct 2008 21:30 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-386.mp3" length="29266517" type="audio/mpeg" />
  <guid isPermaLink="false">http://media.libsyn.com/media/fir/fir-386.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>1:00:51</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>For Immediate Release: 10/02/08</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_podcast_385_october_02_2008/</link>
  <description>Vote for FIR at Podcast Alley; FIR listener contest; Dan York reports; Media Monitoring Minute; News That Fits: bad SEO behavior, Guy Kawasaki's Twitter outreach, Twitteriocy, SocialText 3.0, growth of the mobile Net, consumer expectations of business in social media, Best Buy's short-term media policy; David Phillips reports; listener comments; music from Brad Sucks; and more.</description>
  <itunes:subtitle>FIR #385</itunes:subtitle>
  <itunes:summary>Vote for FIR at Podcast Alley; FIR listener contest; Dan York reports; Media Monitoring Minute; News That Fits: bad SEO behavior, Guy Kawasaki's Twitter outreach, Twitteriocy, SocialText 3.0, growth of the mobile Net, consumer expectations of business in social media, Best Buy's short-term media policy; David Phillips reports; listener comments; music from Brad Sucks; and more.</itunes:summary>
  <pubDate>Thu, 02 Oct 2008 22:59 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-385.mp3" length="29486783" type="audio/mpeg" />
  <guid isPermaLink="false">http://media.libsyn.com/media/fir/fir-385.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>1:01:19</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>For Immediate Release: 09/25/08</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_podcast_383_september_25_2008/</link>
  <description>FIR listener contest; Dan York reports; a social media job at Ford; the Media Monitoring Minute with CustomScoop; help Max Hansen launch the Alpha Mind podcast; News That Fits - Technorati's state of the blogosphere 2008, Google G1 Android phone launches; the Knight News Challenge with Heidi Miller; listeners' comments discussion and FIR Friendfeed Room round-up; news about next week's shows; music from Diana McCorry; and more.</description>
  <itunes:subtitle>FIR #383</itunes:subtitle>
  <itunes:summary>FIR listener contest; Dan York reports; a social media job at Ford; the Media Monitoring Minute with CustomScoop; help Max Hansen launch the Alpha Mind podcast; News That Fits - Technorati's state of the blogosphere 2008, Google G1 Android phone launches; the Knight News Challenge with Heidi Miller; listeners' comments discussion and FIR Friendfeed Room round-up; news about next week's shows; music from Diana McCorry; and more.</itunes:summary>
  <pubDate>Thu, 25 Sep 2008 15:30 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-383.mp3" length="27633789" type="audio/mpeg" />
  <guid isPermaLink="false">http://media.libsyn.com/media/fir/fir-383.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>57:34</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>For Immediate Release: 09/22/08</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_podcast_382_september_22_2008/</link>
  <description>Listener contest announced; Saturday call-in show is up; follow-up to Metrolink story; Media Monitoring Minute; discussion of Universal McCann report on online influence; News That Fits: The Case for GM on Fastlane, report on SMS for emergency notification; listener comments; the music; and more.</description>
  <itunes:subtitle>FIR #382</itunes:subtitle>
  <itunes:summary>Listener contest announced; Saturday call-in show is up; follow-up to Metrolink story; Media Monitoring Minute; discussion of Universal McCann report on online influence; News That Fits: The Case for GM on Fastlane, report on SMS for emergency notification; listener comments; the music; and more.</itunes:summary>
  <pubDate>Mon, 22 Sep 2008 19:00 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-382.mp3" length="30617574" type="audio/mpeg" />
  <guid isPermaLink="false">http://media.libsyn.com/media/fir/fir-382.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>1:03:40</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>For Immediate Release: 09/20/08</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_live_call_in_episode_8_september_20_2008/</link>
  <description>Live call-in show addresses the connection between intranets and strong internal communication strategies.</description>
  <itunes:subtitle>FIR Live call-in episode #8</itunes:subtitle>
  <itunes:summary>Live call-in show addresses the connection between intranets and strong internal communication strategies.</itunes:summary>
  <pubDate>Sat, 20 Sep 2008 21:15 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-live-8.mp3" length="25987646" type="audio/mpeg" />
  <guid isPermaLink="false">http://media.libsyn.com/media/fir/fir-live-8.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>54:01</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>For Immediate Release: 09/18/08</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_podcast_381_september_18_2008/</link>
  <description>Shel's in Minneapolis; no contributions from Neville; Eric Schartzman's video conference; Jane Rowe interview is up; Dan York reports; Media Monitoring Minute; News That Fits: a spokesperson resigns, LiveWorld launches LiveBar, Awareness releases internal social media study; David Phillips reports; listener comments; music from Joykiller; and more.</description>
  <itunes:subtitle>FIR #381</itunes:subtitle>
  <itunes:summary>Shel's in Minneapolis; no contributions from Neville; Eric Schartzman's video conference; Jane Rowe interview is up; Dan York reports; Media Monitoring Minute; News That Fits: a spokesperson resigns, LiveWorld launches LiveBar, Awareness releases internal social media study; David Phillips reports; listener comments; music from Joykiller; and more.</itunes:summary>
  <pubDate>Thu, 18 Sep 2008 14:30 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-381.mp3" length="24368665" type="audio/mpeg" />
  <guid isPermaLink="false">http://media.libsyn.com/media/fir/fir-381.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>50:39</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>For Immediate Release: 09/15/08</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_podcast_380_september_15_2008/</link>
  <description>Shel's in Austin; FIR listener contest coming; next FIR Live Sept 20; discussion: trackbacks and comments; the Media Monitoring Minute; News That Fits - diverse opinion about Yammer, copyright needs a standard tagging system, Pew report on cloud computing, developing a personal social media policy, Twittering a funeral; listeners' comments; news about Thursday's show; music from Cretin 66; and more.</description>
  <itunes:subtitle>FIR #380</itunes:subtitle>
  <itunes:summary>Shel's in Austin; FIR listener contest coming; next FIR Live Sept 20; discussion: trackbacks and comments; the Media Monitoring Minute; News That Fits - diverse opinion about Yammer, copyright needs a standard tagging system, Pew report on cloud computing, developing a personal social media policy, Twittering a funeral; listeners' comments; news about Thursday's show; music from Cretin 66; and more.</itunes:summary>
  <pubDate>Mon, 15 Sep 2008 17:00 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-380.mp3" length="28324023" type="audio/mpeg" />
  <guid isPermaLink="false">http://media.libsyn.com/media/fir/fir-380.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>58:53</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>For Immediate Release: 09/11/08</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_podcast_379_september_11_2008/</link>
  <description>Remembering 9-11; iTunes update; GM anti-misinformation website update; Dan York reports; News That Fits: industry analyst's take on PR for tech startups, PR slaves to technology; listener comments; music from Ben Walker; and more.</description>
  <itunes:subtitle>FIR #379</itunes:subtitle>
  <itunes:summary>Remembering 9-11; iTunes update; GM anti-misinformation website update; Dan York reports; News That Fits: industry analyst's take on PR for tech startups, PR slaves to technology; listener comments; music from Ben Walker; and more.</itunes:summary>
  <pubDate>Thu, 11 Sep 2008 23:59 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-379.mp3" length="29262848" type="audio/mpeg" />
  <guid isPermaLink="false">http://media.libsyn.com/media/fir/fir-379.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>60:53</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>For Immediate Release: 09/08/08</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_podcast_378_september_8_2008/</link>
  <description>PRWeek blog competition finale; Sept. 20 FIR live call-in reminder; live call-in panel on startup PR in the works; Shel was on Sun Microsystems debut call-in show; iTunes problem update; Media Monitoring Minute; News That Fits: defending your brand online, GM's anti-misiniformation website, an inside look at video-game PR, government innovation with social networking; Lee Hopkins' report; listener comments; music from Dave Hole; and more.</description>
  <itunes:subtitle>FIR #378</itunes:subtitle>
  <itunes:summary>PRWeek blog competition finale; Sept. 20 FIR live call-in reminder; live call-in panel on startup PR in the works; Shel was on Sun Microsystems debut call-in show; iTunes problem update; Media Monitoring Minute; News That Fits: defending your brand online, GM's anti-misiniformation website, an inside look at video-game PR, government innovation with social networking; Lee Hopkins' report; listener comments; music from Dave Hole; and more.</itunes:summary>
  <pubDate>Mon, 08 Sep 2008 18:30 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-378.mp3" length="29954272" type="audio/mpeg" />
  <guid isPermaLink="false">http://media.libsyn.com/media/fir/fir-378.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>1:02:17</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>For Immediate Release: 09/04/08</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_podcast_377_september_4_2008/</link>
  <description>SNCR award deadline approaches; Laura Fitton's Twitter-for-business blog series; PRWeek blog competition update; Dan York's report; Media Monitoring Minute; News That Fits: Google launches Chrome browser, new enterprise video app from Google; NewsGator offers enterprise RSS server free for up to 20 people; listener comments and FIR Friendfeed room roundup; music from Belladonna; and more.</description>
  <itunes:subtitle>FIR #377</itunes:subtitle>
  <itunes:summary>SNCR award deadline approaches; Laura Fitton's Twitter-for-business blog series; PRWeek blog competition update; Dan York's report; Media Monitoring Minute; News That Fits: Google launches Chrome browser, new enterprise video app from Google; NewsGator offers enterprise RSS server free for up to 20 people; listener comments and FIR Friendfeed room roundup; music from Belladonna; and more.</itunes:summary>
  <pubDate>Thu, 04 Sep 2008 19:00 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-377.mp3" length="30416953" type="audio/mpeg" />
  <guid isPermaLink="false">http://media.libsyn.com/media/fir/fir-377.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>1:03:15</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>For Immediate Release: 09/01/08</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_podcast_376_september_1_2008/</link>
  <description>Vote for FIR at Podcast Alley; new FIR Interview posted; iTunes download problems; next FIR Live Sept 20; PR Week blog contest update; Michael Netzley's report; Media Monitoring Minute; News That Fits - trends to help define the future of PR and marketing, latest Pew podcasting report, when form destroys function in connecting people, why and how embargoes work in tech blogging; listeners' comments discussion and FIR Friendfeed Room round-up; music from Uberbelly; and more.</description>
  <itunes:subtitle>FIR #376</itunes:subtitle>
  <itunes:summary>Vote for FIR at Podcast Alley; new FIR Interview posted; iTunes download problems; next FIR Live Sept 20; PR Week blog contest update; Michael Netzley's report; Media Monitoring Minute; News That Fits - trends to help define the future of PR and marketing, latest Pew podcasting report, when form destroys function in connecting people, why and how embargoes work in tech blogging; listeners' comments discussion and FIR Friendfeed Room round-up; music from Uberbelly; and more.</itunes:summary>
  <pubDate>Mon, 01 Sep 2008 08:15 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-376.mp3" length="30069838" type="audio/mpeg" />
  <guid isPermaLink="false">http://media.libsyn.com/media/fir/fir-376.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>1:02:32</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>For Immediate Release: 08/28/08</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_podcast_375_august_28_2008/</link>
  <description>PRWeek competition update; Fox-Livingston interview is up; iTunes subscription problems; discussion of Calacanis poston DIY PR for startups; Media Monitoring Minute; Dan York's report and follow-up discussion on Technorati; the music; and more.</description>
  <itunes:subtitle>FIR #375</itunes:subtitle>
  <itunes:summary>PRWeek competition update; Fox-Livingston interview is up; iTunes subscription problems; discussion of Calacanis poston DIY PR for startups; Media Monitoring Minute; Dan York's report and follow-up discussion on Technorati; the music; and more.</itunes:summary>
  <pubDate>Thu, 28 Aug 2008 17:00 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-375.mp3" length="31056639" type="audio/mpeg" />
  <guid isPermaLink="false">http://media.libsyn.com/media/fir/fir-375.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>1:04:35</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

</channel>
</rss>
