Tuesday, July 14, 2009
Kami Watson Huyse to guest co-host FIR #466
With Neville attending a Financial Times outreach event on Thursday, we’re pleased to announce a very special guest co-host.
Joining Shel on July 16 will be Kami Watson Huyse, APR, the Houston-based public relations consultant, active in social media circles, who focuses on measurement. Kami is principal of My PR Pro and brings 15 years of experience to her engagements with a variety of corporate clients. She’s a prolific blogger, active on Twitter, and is a regular speaker on social media communication topics.
Neville plans to have an audio contributions for the show.
Monday, July 13, 2009
The Hobson & Holtz Report - Podcast #465: July 13, 2009
Content summary: FIR Interview with Silvia Cambie and Yang-May Ooi about their new book posted; the Clickable Gurus debut; Michael Netzley reports from Singapore with a follow-up on China and the Green Dam, and more; the Media Monitoring Minute with CustomScoop; News That Fits: back to the dark ages with NLA’s pay per link plan for PR agencies, AP proposes new article formatting for the web, MS&L launches influencer social media and community campaign management tool, blogs are biggest referrers of online videos, wireless cybercriminals target clueless vacationers, Best Buy’s Twelpforce; Friendfeed FIR Room round-up; news about Thursday’s show; and more.
Get FIR:
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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.
For Immediate Release: The Hobson & Holtz Report, for July 13, 2009: A 62-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
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So, until Thursday July 16…
Sunday, July 12, 2009
FIR Interview: Silvia Cambie and Yang-May Ooi
Globalization and the rise of emerging-market multinationals are having a profound impact on the work of PR practitioners and corporate communicators. And, new channels of global communication are being opened up by social media, bringing different communities across the world together instantaneously online and creating new audiences.
Against this backdrop, International Communications Strategy: Developments in Cross-Cultural Communications, PR and Social Media, a new book by Silvia Cambié and Yang-May Ooi, explores the cross-cultural challenges facing communicators, shows them how to provide strategic advice and helps senior executives engage effectively with stakeholders in different parts of the world.
In this FIR Interview with Neville Hobson, the co-authors describe the book and highlight its contents, discuss how their own backgrounds and experiences influenced their approach to writing the book, talk about their favourite case study examples from different countries and provide some thoughts on who would benefit from reading it.
International Communications Strategy was published in the UK on July 3; it will be published in the USA in August 2009. The book has been nominated for the Financial Times and Goldman Sachs Business Book of the Year 2009 award, the winner of which will be announced in September.
Get this podcast:
- Download the MP3 file (15.7Mb, 34:11)
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About our Conversation Partners
Silvia Cambié (right in photo) has 16 years experience in international communications, business journalism and public affairs, and is fluent in five languages. Her career includes reporting from Eastern Europe and the former Soviet Union for major British and German print media as well as managing communications for Brussels-based international trade associations.
Silvia is now based in London where she runs Chanda Communications and advises clients on stakeholder relations, strategic communication and social media. She blogs about cross-cultural communication at X-Culture and serves on the boards of the International Association of Business Communicators (IABC) and The International Alliance for Women (TIAW).
Yang-May Ooi (left in photo) is a writer specializing in cross-cultural issues and social media. She grew up in Malaysia and now lives in London where she runs her cross-cultural blog Fusion View, an East-West view on people, society and technology.
Yang-May has many years of senior executive experience working in local government and corporate environments as a lawyer. She currently works part-time in a management role in a financial institution in the City where she has developed and facilitated a blog for the housing finance sector.
International Communications Strategy by Silvia Cambié and Yang-May Ooi
Publisher: Kogan Page
Hardcover: 256 pages
Published: July 2009 (UK), August 2009 (USA)
ISBN: 9780749453299
Available now online from Amazon UK and from good terrestrial booksellers.
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.
Thursday, July 09, 2009
The Hobson & Holtz Report - Podcast #464: July 9, 2009
Content summary: FIR Interview with Text 100’s Jeremy Woolf posted, FIR Book Review interview with Silvia Cambie and Yang-May Ooi coming; discussion: Best Buy seeks the wisdom of the crowd to co-create social media job description; Dan York reports on the road in California; the Media Monitoring Minute with CustomScoop; News That Fits: United Breaks Guitars, what your favorite social network says about you according to Anderson Analytics, MWW launches d.Advocacy, an interactive map may help find an answer to what’s next for newspapers; listeners’ comments discussion; music from Phil Golub; and more.
Get FIR:
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Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.
For Immediate Release: The Hobson & Holtz Report, for July 9, 2009: A 69-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday July 13…
Tuesday, July 07, 2009
FIR Interview: Jeremy Woolf, Text 100
PR agency Text 100 recently released the results of a global blogger survey that revealed much about blogger preferences for being contacted by PR practitioners, social media releases vs traditional releases and a variety of other topics. In this interview, conducted by FIR Asia Correspondent Michael Netzley, Text 100 Sr. Vice President Jeremy Woolf discusses the survey results and their implications for the profession.
Get this podcast:
- Download the MP3 file (9.2Mb, 22:40)
- Get the show on iTunes
- Subscribe to the FIR Interviews RSS feed
About our Conversation Partner
Jeremy Woolf is Text 100’s Greater China Lead, where he manages all facets of the Hong Kong business including leading Text 100’s team of experienced local consultants, developing client programs and driving business development. The Text100 Sr. Vice President also provides senior level consultancy to Text 100’s clients in Hong Kong and across Asia Pacific. He is also Text 100’s global social media lead.
A 10-year Text 100 veteran, Jeremy previously held the position of Asia Pacific IBM client advocate, responsible for the company’s relationship with IBM across six Asia Pacific markets. He also oversaw Text 100’s global SMART PR methodology and PR automation development. In addition, he has authored and delivered media training, crisis communications, message development, presentation skill and advanced PR skills courses to senior executives across the region.
Jeremy joined Text 100 as an account manager in the Sydney office in 1999. He oversaw local and regional client campaigns for companies such as Adobe Systems, Seagate Technology and Brio Software, and relocated to Hong Kong in September 2005. Jeremy has worked in public relations and advertising in Hong Kong, Australia, and New Zealand for more than 13 years.
Related Links:
Jeremy Woolf’s blog post on the survey from the Text 100 blog
Presentation of survey results on SlideShare.net
Part 1 of a video in which Jeremy Woolf presents survey results
Part 2 of the video
Press release on survey results
Press release on survey results related to PR spam
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.
Monday, July 06, 2009
The Hobson & Holtz Report - Podcast #463: July 6, 2009
Content summary: The Traveling Geeks arrive in London; new FIR Interview from Michael Netzley, FIR Book Review interview with Silvia Cambie and Yang-May Ooi coming; discussion 1: does the New York Times’ portrayal of Silicon Valley PR reflect a reality?; the Media Monitoring Minute with CustomScoop; discussion 2: has PR never been truly authentic as Beth Harte claims?; 1-Minute News: industry groups agree on strict guidelines for behavioral targeting, Phorm suffers a blow for behavioural targeting ad plans in the UK, Google Blog Search changes, CompuServe closes and ends an era, intern’s post bad for agency and worse for her, Al Jazeera integrates Twitter into its shows; music from Life Slides Down; and more.
Get FIR:
- Download the MP3 file (25.6Mb, 64:01)
- Subscribe to the RSS feed
- Get the show at iTunes
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.
For Immediate Release: The Hobson & Holtz Report, for July 6, 2009: A 64-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Thursday July 9…
Thursday, July 02, 2009
The Hobson & Holtz Report - Podcast #462: July 2, 2009
Content summary: Lee Aase, manager of syndication and social media for The Mayo Clinic, joins Shel as guest co-host. Please vote for FIR on Podcast Alley. Lee and Shel discuss the growth of social media in health care. Media Monitoring Minute. Dan York reports on Facebook privacy changes. News That Fits: Malcolm Gladwell vs. Chris Anderson, A Johns Hopkins executive blogs and tweets her kidney donation, why you should monitor your URLs? on Twitter, the Blog Council becomes the Social Media Business Council and moves to socialmedia.org, half of intranets have adopted Enterprise 2.0, senior journalists are jumping ship for new careers in the PR industry; David Phillips reports on research he’ll present at a conference at Lake Bled, Slovenia; listener comments; music from Chester Bay; and more.
About our guest co-host: 
Lee Aase is manager of Syndication and Social Media for Mayo Clinic. His team’s focus is developing quality medical news resources for mainstream media, and using social media applications to create more in-depth, extended relationships directly with key stakeholders. Lee lives in Austin, Minnesota and is the chancellor of Social Media University Global (SMUG). Be sure to listen to our interview with Lee from February 2009.
Get FIR:
- Download the MP3 file (28.3Mb, 70:44)
- Subscribe to the RSS feed
- Get the show at iTunes
Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.
For Immediate Release: The Hobson & Holtz Report, for June 29, 2009: A 71-minute podcast recorded live from Concord, California and Rochester, Minnesota, USA.
Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute - see the show notes home page for info.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
So, until Monday, July 6…
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