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  <title>For Immediate Release Podcast</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/</link>
  <description>Shel Holtz and Neville Hobson interview newsmakers and influencers from the world of communications online and off.</description>
  <itunes:subtitle>A service of For Immediate Release.</itunes:subtitle>
  <itunes:summary>For Immediate Release is a podcast series addressing the intersection of the online world with public relations and organizational communications. It is anchored by the twice-weekly Hobson and Holtz Report.</itunes:summary>
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  <copyright>This work is licensed under a Creative Commons License, http://creativecommons.org/licenses/by-nc-nd/2.0/</copyright>
  <itunes:owner>
    <itunes:name>Shel Holtz</itunes:name>
    <itunes:email>shel@holtz.com</itunes:email>
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    <description>Conversations and content from the intersection of public relations and the online world.</description>
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<category>Business</category>

  <category>Business</category>
  <itunes:category text="Business">
                  <itunes:category text="Management &amp; Marketing"/>
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<item>
  <title>For Immediate Release Interview: Jason Goldberg, XING</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_jason_goldberg_xing/</link>
  <description>Neville Hobson in conversation with Jason Goldberg, Chief Product Officer at XING, at Somesso London 09 about Ship It!</description>
  <itunes:subtitle>A For Immediate Release Interview: Jason Goldberg, XING</itunes:subtitle>
  <itunes:summary>Neville Hobson in conversation with Jason Goldberg, Chief Product Officer at XING, at Somesso London 09 about Ship It!</itunes:summary>
  <pubDate>Sun, 17 May 2009 09:45 GMT</pubDate>
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  <itunes:duration>10:54</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
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<item>
  <title>For Immediate Release Interview: Mathys van Abbe, Mobypicture</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_mathys_can_abbe_mobypicture/</link>
  <description>Neville Hobson in conversation with Mobypicture CEO Mathys van Abbe about the Twitter backchannel at Somesso London 09 and developments in online content-sharing including the potential in organizations.</description>
  <itunes:subtitle>A For Immediate Release Interview: Mathys van Abbe, Mobypicture</itunes:subtitle>
  <itunes:summary>Neville Hobson in conversation with Mobypicture CEO mathys van Abbe about the Twitter backchannel at Somesso London 09 and developments in online content-sharing including the potential in organizations.</itunes:summary>
  <pubDate>Tue, 12 May 2009 13:30 GMT</pubDate>
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  <itunes:duration>20:36</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
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<item>
  <title>For Immediate Release Interview: Jeremiah Owyang, Senior Analyst, Forrester Research</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_jeremiah_owyang_senior_analyst_forrester_research</link>
  <description>Shel Holtz in conversation with Forrester Research's senior analyst and social computing specialist Jeremiah Owyang about the future of social networking.</description>
  <itunes:subtitle>A For Immediate Release Interview: Jeremiah Owyang, Senior Analyst, Forrester Research</itunes:subtitle>
  <itunes:summary>Shel Holtz in conversation with Forrester Research's senior analyst and social computing specialist Jeremiah Owyang about the future of social networking.</itunes:summary>
  <pubDate>Fri, 01 May 2009 14:00 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>32:33</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Wendy Arnott, VP, Corporate Communication, TD Bank Financial Group, and Steven Green, Founder and President, Pollstream</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_wendy_arnott_and_steven_green_on_the_hive_at_TD_Bank/</link>
  <description>Shel Holtz in conversation with TD Bank Financial Group communication VP Wendy Arnott and Pollstream founder and president Steven Green on how TD Bank used an internal social media tool to get employees talking about customer service.</description>
  <itunes:subtitle>A For Immediate Release Interview: Wendy Arnott and Steven Green on Internal Social Media at TD Bank</itunes:subtitle>
  <itunes:summary>Shel Holtz in conversation with TD Bank Financial Group communication VP Wendy Arnott and Pollstream founder and president Steven Green on how TD Bank used an internal social media tool to get employees talking about customer service.</itunes:summary>
  <pubDate>Wed, 04 Feb 2009 18:00 GMT</pubDate>
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  <itunes:duration>32:46</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
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<item>
  <title>For Immediate Release Interview: Lee Aase, Manager, Syndication and Social Media, The Mayo Clinic</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_lee_aase_the_mayo_clinic/</link>
  <description>Shel Holtz in conversation with Lee Aase, The Mayo Clinic's social media manager, on the origins of social media at the storied institution and the recently launched culture blog.</description>
  <itunes:subtitle>A For Immediate Release Interview: Lee Aase, Manager, Syndication and Social Media, The Mayo Clinic</itunes:subtitle>
  <itunes:summary>Shel Holtz in conversation with Lee Aase, The Mayo Clinic's social media manager, on the origins of social media at the storied institution and the recently launched culture blog.</itunes:summary>
  <pubDate>Thu, 05 Feb 2009 23:30 GMT</pubDate>
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  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>32:58</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Martin Murray, Public Service New Hampshire</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_martin_murray_public_service_new_hampshire/</link>
  <description>Correspondent Dan York interview Martin Murray, principal spokesperson for utility PSNH, about the use of socialmedia during an ice storm.</description>
  <itunes:subtitle>A For Immediate Release Interview: Martin Murray, Public Service New Hampshire</itunes:subtitle>
  <itunes:summary>Correspondent Dan York interview Martin Murray, principal spokesperson for utility PSNH, about the use of socialmedia during an ice storm.</itunes:summary>
  <pubDate>Thu, 15 Jan 2009 19:15 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>30:23</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Shashi Bellamkonda, Social Media Swami, Network Solutions</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_shashi_bellamkonda_social_media_swami_network_solutions/</link>
  <description>Shel Holtz chats with Network Solutions Social Media Swami Shashi Bellamkonda about the evolution of social media and its impact on the reputation of the former holder of the domain registration monopoly.</description>
  <itunes:subtitle>A For Immediate Release Interview: Network Solutions Social Media Swami Shashi Bellamkonda</itunes:subtitle>
  <itunes:summary>Shel Holtz chats with Network Solutions Social Media Swami Shashi Bellamkonda about the evolution of social media and its impact on the reputation of the former holder of the domain registration monopoly.</itunes:summary>
  <pubDate>Tue, 23 Dec 2008 19:15 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>35:10</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: 2009 PRSA Chair Mike Cherenson</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_michael_cherenson_2009-2010_Chair_PRSA/</link>
  <description>Neville Hobson and Shel Holtz engage in a wide-ranging conversation with incoming PRSA chair Mike Cherenson.</description>
  <itunes:subtitle>A For Immediate Release Interview: 2009 PRSA Chair Mike Cherenson</itunes:subtitle>
  <itunes:summary>Neville Hobson and Shel Holtz engage in a wide-ranging conversation with incoming PRSA chair Mike Cherenson.</itunes:summary>
  <pubDate>Fri, 19 Dec 2008 20:45 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>40:32</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Scott Monty, Ford Motor Company</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_scott_monty_head_of_social_media_ford_motor_company/</link>
  <description>Neville Hobson and Shel Holtz talk with Scott Monty about how social media avoided a crisis and Ford's online engagement in general.</description>
  <itunes:subtitle>A For Immediate Release Interview: Scott Monty, Ford Motor Company</itunes:subtitle>
  <itunes:summary>Neville Hobson and Shel Holtz talk with Scott Monty about how social media avoided a crisis and Ford's online engagement in general.</itunes:summary>
  <pubDate>Thu, 11 Dec 2008 23:59 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>36:51</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Guillaume du Gardier, Ferrero France</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_guillaume_du_gardier_ferrero/</link>
  <description>Neville Hobson talks to Guillaume du Gardier about Ferrero's online presence and employee use of social media.</description>
  <itunes:subtitle>A For Immediate Release Interview: Guillaume du Gardier, New Media Manager, Ferrero France</itunes:subtitle>
  <itunes:summary>Neville Hobson talks to Guillaume du Gardier about Ferrero's online presence and employee use of social media.</itunes:summary>
  <pubDate>Thu, 11 Dec 2008 10:30 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>22:47</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Bob Pearson, VP Communities and Conversations at Dell</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_bob_pearson_vp_communities_and_conversations_at_dell/</link>
  <description>Neville Hobson talks to Bob Pearson about SmallBusinessAdvice.tv, launched in the UK, and more.</description>
  <itunes:subtitle>A For Immediate Release Interview: Bob Pearson, VP Communities and Conversations at Dell</itunes:subtitle>
  <itunes:summary>Neville Hobson talks to Bob Pearson about SmallBusinessAdvice.tv, launched in the UK, and more.</itunes:summary>
  <pubDate>Sun, 07 Dec 2008 13:45 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-bobpearson.mp3" length="9086642" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>18:55</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Chuck Hester, iContact, on tapping into the power of LinkedIn</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_chuck_hester_icontact_on_tapping_into_the_power_of_linkein/</link>
  <description>Shel Holtz talks to iContact communications director Chuck Hester, who is authoring a book on LinkedIn, about the social network's uses in business.</description>
  <itunes:subtitle>A For Immediate Release Interview: Chuck Hester, iContact, on the power of LinkedIn</itunes:subtitle>
  <itunes:summary>Shel Holtz talks to iContact communications director Chuck Hester, who is authoring a book on LinkedIn, about the social network's uses in business.</itunes:summary>
  <pubDate>Tue, 11 Nov 2008 09:00 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>22:06</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Martin Silman, ATT, on Corporate Social Networking in Europe - 11/11/08</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_martin_silman_att_on_corporate_social_networking_in_europe/</link>
  <description>Neville Hobson talks to Martin Silman, Executive Director, ATT Global Concept Marketing, about 'Enterprise 2.0,' a new survey on corporate social networking in Europe.</description>
  <itunes:subtitle>A For Immediate Release Interview: Martin Silman, ATT, on Corporate Social Networking in Europe</itunes:subtitle>
  <itunes:summary>Neville Hobson talks to Martin Silman, Executive Director, ATT Global Concept Marketing, about 'Enterprise 2.0,' a new survey on corporate social networking in Europe.</itunes:summary>
  <pubDate>Tue, 11 Nov 2008 09:00 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>24:34</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Dave Armon with Jim Fong on PR Newswire Study - 10/08/08</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_dave_armon_with_jim_fong_on_pr_newswire_study/</link>
  <description>Shel Holtz chats with PR Newswire's president, joined by the president of the research firm that conducted a study on the pickup of press releases.</description>
  <itunes:subtitle>A For Immediate Release Interview: Francois Gossieaux on the study, The Tribalization of Business</itunes:subtitle>
  <itunes:summary>Shel Holtz chats with PR Newswire's president, joined by the president of the research firm that conducted a study on the pickup of press releases.</itunes:summary>
  <pubDate>Sat, 11 Oct 2008 21:00 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>31:08</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Francois Gossieaux on The Tribalization of Business - 10/08/08</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_francois_gossieaux_on_the_tribalization_of_business/</link>
  <description>Shel Holtz chats with Francois Gossieaux who worked with Deloitte to produce a study on the value of effective online business communities.</description>
  <itunes:subtitle>A For Immediate Release Interview: Francois Gossieaux on the study, The Tribalization of Business</itunes:subtitle>
  <itunes:summary>Shel Holtz chats with Francois Gossieaux who worked with Deloitte to produce a study on the value of effective online business communities.</itunes:summary>
  <pubDate>Wed, 08 Oct 2008 15:10 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-francois.mp3" length="16791722" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>34:52</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Niall Cook - 10/07/08</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_niall_cook_on_enterprise_2.0/</link>
  <description>Shel Holtz chats with Hill and Knowlton's Niall Cook about his new book addressing Web 2.0 behind the firewall.</description>
  <itunes:subtitle>A For Immediate Release Interview: Niall Cook on Enterprise 2.0</itunes:subtitle>
  <itunes:summary>Shel Holtz chats with Hill and Knowlton's Niall Cook about his new book addressing Web 2.0 behind the firewall.</itunes:summary>
  <pubDate>Tue, 07 Oct 2008 13:00 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>37:11</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Jane Rowe - 09/17/08</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_a_conversation_with_jane_rowe/</link>
  <description>Jane Rowe talks with David Phillips about introducing conversational marketing at Hamelin Paperbrands.</description>
  <itunes:subtitle>A For Immediate Release Interview: Jane Rowe, Hamelin Paperbrands Ltd</itunes:subtitle>
  <itunes:summary>Jane Rowe talks with David Phillips about introducing conversational marketing at Hamelin Paperbrands.</itunes:summary>
  <pubDate>Wed, 17 Sep 2008 15:00 GMT</pubDate>
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  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>10:28</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Zembly CTO Todd Fast - 08/29/08</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_zembly_cto_todd_fast/</link>
  <description>Todd Fast describes Zembly, a social application tool with communication implications from Sun Microsystems.</description>
  <itunes:subtitle>A For Immediate Release Interview: Zembly CTO Todd Fast</itunes:subtitle>
  <itunes:summary>Todd Fast describes Zembly, a social application tool with communication implications from Sun Microsystems.</itunes:summary>
  <pubDate>Fri, 29 Aug 2008 06:00 GMT</pubDate>
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  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>24:31</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Maggie Fox and Geoff Livingston - 08/27/08</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_maggie_fox_and_geoff_livingston/</link>
  <description>Maggie Fox, CEO of the Social Media Group, and Geoff Livingston, CEO of Livingston Communications, discuss the scrapping of their plans to become the world's largest social media agency.</description>
  <itunes:subtitle>A For Immediate Release Interview: Maggie Fox and Geoff Livingston</itunes:subtitle>
  <itunes:summary>Maggie Fox, CEO of the Social Media Group, and Geoff Livingston, CEO of Livingston Communications, discuss the scrapping of their plans to become the world's largest social media agency.</itunes:summary>
  <pubDate>Wed, 27 Aug 2008 18:15 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>11:39</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Maggie Fox and Geoff Livingston - 07/21/08</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_maggie_fox_and_geoff_livingston/</link>
  <description>Maggie Fox, CEO of the Social Media Group, and Geoff Livingston, CEO of Livingston Communications, discuss Social Media Group's acquisition of Livingston Communications, announced today.</description>
  <itunes:subtitle>A For Immediate Release Interview: Maggie Fox and Geoff Livingston</itunes:subtitle>
  <itunes:summary>Maggie Fox, CEO of the Social Media Group, and Geoff Livingston, CEO of Livingston Communications, discuss Social Media Group's acquisition of Livingston Communications, announced today.</itunes:summary>
  <pubDate>Mon, 21 Jul 2008 19:30 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-fox-livingston.mp3" length="11030747" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>22:52</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Peter Shankman of Help A Reporter Out - 07/11/08</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_peter_shankman_of_help_a_reporter-out/</link>
  <description>HARO founder Peter Shankman reviews the history and status of Help A Reporter Out, which connects journalists with subject matter experts.</description>
  <itunes:subtitle>A For Immediate Release Interview: Peter Shankman of Help A Reporter Out</itunes:subtitle>
  <itunes:summary>HARO founder Peter Shankman reviews the history and status of Help A Reporter Out, which connects journalists with subject matter experts.</itunes:summary>
  <pubDate>Fri, 11 Jul 2008 18:05 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-shankman.mp3" length="9732990" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>20:10</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Al Comeaux, Sr. VP, Corporate Communications, Sabre Holdings - 07/09/08</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_al_comeaux_sr_vp_corporate_communications_sabre_holdings/</link>
  <description>SabreTown is an internal social network developed for Sabre employees that is now available for other companies. Corporate Communications Sr. VP Al Comeaux describes the system and the impact it has had on Sabre Holdings.</description>
  <itunes:subtitle>A For Immediate Release Interview: Al Comeaux, Sr. VP, Corporate Communications, Sabre Holdings</itunes:subtitle>
  <itunes:summary>SabreTown is an internal social network developed for Sabre employees that is now available for other companies. Corporate Communications Sr. VP Al Comeaux describes the system and the impact it has had on Sabre Holdings.</itunes:summary>
  <pubDate>Wed, 09 Jul 2008 17:00 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-comeaux.mp3" length="18298877" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>38:00</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Robert Cox, President, Media Bloggers Association - 07/08/08</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_robert_cox_president_media_bloggers_association/</link>
  <description>Media Bloggers Association President Robert Cox describes his meeting at AP, misinformation spread through multiple channels, and the state of the MBA.</description>
  <itunes:subtitle>A For Immediate Release Interview: Robert Cox, president of the Media Bloggers Association</itunes:subtitle>
  <itunes:summary>Media Bloggers Association President Robert Cox describes his meeting at AP, misinformation spread through multiple channels, and the state of the MBA.</itunes:summary>
  <pubDate>Tue, 08 Jul 2008 18:00 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-cox.mp3" length="16150132" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>33:32</itunes:duration>
  <itunes:keywords>public relations, PR, communications, bloggers, blogging, blogs, blog, AP, associated press</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: PR Junction Podcast -- Jon Hoel interviews Shel Holtz - 06/22/08</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_pr_junction_podcast_jon_hoel_interviews_shel_holtz/</link>
  <description>PR Junction host Jon Hoel interviews Shel Holtz on his new book, Tactical Transparency.</description>
  <itunes:subtitle>A For Immediate Release Interview: PR Junction Podcast -- Jon Hoel interviews Shel Holtz</itunes:subtitle>
  <itunes:summary>PR Junction host Jon Hoel interviews Shel Holtz on his new book, Tactical Transparency.</itunes:summary>
  <pubDate>Sun, 22 Jun 2008 22:00 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-hoel.mp3" length="9093628" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>18:52</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Susanne Dirks, IBM - 06/22/08</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_susanne_dirks_ibm_on_the_2008_global_ceo_study/</link>
  <description>A conversation with Susanne Dirks, Manager, Centre for Economic Development Research, IBM Institute for Business Value, about the 2008 Global CEO Study.</description>
  <itunes:subtitle>A For Immediate Release Interview: Susanne Dirks, Manager, Centre for Economic Development Research, IBM Institute for Business Value</itunes:subtitle>
  <itunes:summary>A conversation with Susanne Dirks, Manager, Centre for Economic Development Research, IBM Institute for Business Value, about the 2008 Global CEO Study.</itunes:summary>
  <pubDate>Sun, 22 Jun 2008 18:00 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-susannedirks.mp3" length="7494014" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>15:32</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Chris Preuss, GM Europe - 05/20/08</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_chris_preuss_gm_europe_on_driving_conversations_may_20_2008/</link>
  <description>A conversation with Chris Preuss, VP Communications, GM Europe, about 'Driving Conversations,' a new executive blog.</description>
  <itunes:subtitle>A For Immediate Release Interview: Chris Preuss, VP Communications, GM Europe</itunes:subtitle>
  <itunes:summary>A conversation with Chris Preuss, VP Communications, GM Europe, about 'Driving Conversations,' a new executive blog.</itunes:summary>
  <pubDate>Wed, 21 May 2008 08:00 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-preuss.mp3" length="9437518" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>19:39</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Craig Silverman, author/blogger, Regret the Error - 05/16/08</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_craig_silverman_may_16_2008/</link>
  <description>A conversation with Craig Silverman, blogger and author, Regret the Error, addressing inaccuracy in journalism.</description>
  <itunes:subtitle>A For Immediate Release Interview: Craig Silverman, author/blogger, Regret the Error</itunes:subtitle>
  <itunes:summary>A conversation with Craig Silverman, blogger and author, Regret the Error, addressing inaccuracy in journalism.</itunes:summary>
  <pubDate>Fri, 16 May 2008 19:50 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-silverman.mp3" length="19706672" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>40:59</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Jon Iwata, IBM - 05/05/08</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_jon_iwata_ibm_may_5_2008/</link>
  <description>In conversation with Jon Iwata, Senior VP Communications, IBM Corporation, about the Arthur W Page Society report on The Authentic Enterprise, and changes to the marketing and communications organizations at IBM.</description>
  <itunes:subtitle>A For Immediate Release Interview: Jon Iwata, IBM</itunes:subtitle>
  <itunes:summary>In conversation with Jon Iwata, Senior VP Communications, IBM Corporation, about the Arthur W Page Society report on The Authentic Enterprise, and changes to the marketing and communications organizations at IBM.</itunes:summary>
  <pubDate>Tue, 06 May 2008 07:30 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-iwata.mp3" length="18596754" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>44:16</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Video Interview: Rick Murray, Edelman - 03/15/08</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_video_interview_rick_murray_edelman_march_15_2008/</link>
  <description>Rick Murray, President, Edelman Digital, speaking at EuroBlog 2008, Brussels, Belgium.</description>
  <itunes:subtitle>A For Immediate Release Video Interview: Rick Murray, Edelman</itunes:subtitle>
  <itunes:summary>Rick Murray, President, Edelman Digital, speaking at EuroBlog 2008, Brussels, Belgium.</itunes:summary>
  <pubDate>Tue, 18 Mar 2008 12:30 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-rickmurray.mp4" length="21019848" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>2:19</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: CNW Group's Melanie Kurzuk - 03/03/08</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_cnw_groups_melanie_kurzuk/</link>
  <description>Melanie Kurzuk of Canada News Wire explains its new Access CNW service, which puts press release control in the hands of the client.</description>
  <itunes:subtitle>A For Immediate Release Interview: CNW Group's Melanie Kurzuk</itunes:subtitle>
  <itunes:summary>Melanie Kurzuk of Canada News Wire explains its new Access CNW service, which puts press release control in the hands of the client.</itunes:summary>
  <pubDate>Fri, 14 Mar 2008 16:00 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-kurzuk.mp3" length="16321607" type="audio/mpeg" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>33:55</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Mzinga's Rusty Williams and Aaron Strout - 03/03/08</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_mzingas_rusty_williams_and_aaron_strout/</link>
  <description>Mzinga's Rusty Williams and Aaron Strout discuss the growing business demand for social media and community services as well as consolidation in the social media space.</description>
  <itunes:subtitle>A For Immediate Release Interview: Mzinga's Rusty Williams and Aaron Strout</itunes:subtitle>
  <itunes:summary>Mzinga's Rusty Williams and Aaron Strout discuss the growing business demand for social media and community services as well as consolidation in the social media space.</itunes:summary>
  <pubDate>Mon, 03 Mar 2008 05:01 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-mzinga.mp3" length="12131530" type="audio/mpeg" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>25:12</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: GMNext's Scot Keller and Christopher Barger - 02/23/08</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_gmnexts_scot_keller_and_christopher_barger/</link>
  <description>Scot Keller and Christopher Barger bring us up to date on GMnext and describe the events surrounding an activist group's campaign on the GMnext site.</description>
  <itunes:subtitle>A For Immediate Release Interview: Connie Reece</itunes:subtitle>
  <itunes:summary>Scot Keller and Christopher Barger bring us up to date on GMnext and describe the events surrounding an activist group's campaign on the GMnext site..</itunes:summary>
  <pubDate>Sun, 24 Feb 2008 00:20 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-gmnext2.mp3" length="34473595" type="audio/mpeg" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>35:52</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Connie Reece on the Frozen Pea Fund - 02/17/08</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_connie_reece_on_the_frozen_pea_fund_february_17_2008/</link>
  <description>Connie Reece explains the origins and development of the Frozen Pea Fund, the Twitter-centric effort to raise money to fight breast cancer.</description>
  <itunes:subtitle>A For Immediate Release Interview: Connie Reece</itunes:subtitle>
  <itunes:summary>Connie Reece explains the origins and development of the Frozen Pea Fund, the Twitter-centric effort to raise money to fight breast cancer.</itunes:summary>
  <pubDate>Sun, 17 Feb 2008 16:00 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-reece.mp3" length="16100100" type="audio/mpeg" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>33:28</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Sarah Dean Forrester on Crisis Communication - 01/29/08</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_sarah_dean_forrester_on_crisis_communication_jan_29_2008/</link>
  <description>Sarah Dean Forrester of Trimedia with insight into aspects of effective crisis communication planning and management.</description>
  <itunes:subtitle>A For Immediate Release Interview: Sarah Dean Forrester, Trimedia</itunes:subtitle>
  <itunes:summary>Sarah Dean Forrester of Trimedia with insight into aspects of effective crisis communication planning and management.</itunes:summary>
  <pubDate>Tue, 29 Jan 2008 16:00 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-sarah.mp3" length="4632451" type="audio/mpeg" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>09:39</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Forrester Principal Analyst Erica Driver on Virtual Worlds - 01/16/08</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_forrester_principal_analyst_erica_driver_on_virtual_worlds_ja/</link>
  <description>Forrester Research Principal Analyst Erica Driver discusses the report, "Getting Real Work Done in Virtual Worlds"</description>
  <itunes:subtitle>A For Immediate Release Interview: Scot Keller and Christopher Barger, GM</itunes:subtitle>
  <itunes:summary>Forrester Research Principal Analyst Erica Driver discusses the report, "Getting Real Work Done in Virtual Worlds"</itunes:summary>
  <pubDate>Wed, 16 Jan 2008 17:50 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-driver.mp3" length="14709573" type="audio/mpeg" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>30:32</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: John "Pat" Philbin, former FEMA Communications Director - 01/09/08</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_john_pat_philbin_former_fema_communications_director_january_9_2008/</link>
  <description>Former FEMA Communications Director John "Pat" Philbin offers his side of the story involving the staged FEMA press conference. Kami Watson Huyse conducts the interview.</description>
  <itunes:subtitle>A For Immediate Release Interview: Scot Keller and Christopher Barger, GM</itunes:subtitle>
  <itunes:summary>Former FEMA Communications Director John "Pat" Philbin offers his side of the story involving the staged FEMA press conference. Kami Watson Huyse conducts the interview.</itunes:summary>
  <pubDate>Wed, 09 Jan 2008 16:30 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-philbin.mp3" length="30724096" type="audio/mpeg" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>1:03:56</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Scot Keller and Christopher Barger, General Motors - 01/03/08</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_scot_keller_and_christopher_barger_on_GMNext_jan_3_2008/</link>
  <description>Scot Keller and Christopher Barger discuss GM Next, General Motors' plan to engage in social media conversations as a key element of its 100th anniversary celebration.</description>
  <itunes:subtitle>A For Immediate Release Interview: Scot Keller and Christopher Barger, GM</itunes:subtitle>
  <itunes:summary>Scot Keller and Christopher Barger discuss GM Next, General Motors' plan to engage in social media conversations as a key element of its 100th anniversary celebration.</itunes:summary>
  <pubDate>Thu, 03 Jan 2008 15:01 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-gmnext.mp3" length="18306509" type="audio/mpeg" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>38:04</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Jeremy Burton, CEO, Serena Software - 11/16/07</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_jeremy_burton_ceo_serena_software_on_facebook_fridays_nov_16_2007/</link>
  <description>Serena Software CEO Jeremy Burton discusses his decision to encourage employees to use Facebook at work.</description>
  <itunes:subtitle>A For Immediate Release Interview: Jeremy Burton, CEO, Serena Software</itunes:subtitle>
  <itunes:summary>Serena Software CEO Jeremy Burton discusses his decision to encourage employees to use Facebook at work.</itunes:summary>
  <pubDate>Fri, 16 Nov 2007 22:00 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-burton.mp3" length="11759801" type="audio/mpeg" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>24:25</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Lynn Tyson, VP Investor Relations, Dell Inc - 11/01/07</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_lynn_tyson_vp_investor_relations_dell_on_dell_shares_nov_1_2007/</link>
  <description>Exclusive: Lynn Tyson discusses Dell's new investor relations blog and how it will help Dell expand beyond the traditional approaches to IR.</description>
  <itunes:subtitle>A For Immediate Release Interview: Lynn Tyson, VP Investor Relations, Dell Inc.</itunes:subtitle>
  <itunes:summary>Exclusive: Lynn Tyson discusses Dell's new investor relations blog and how it will help Dell expand beyond the traditional approaches to IR.</itunes:summary>
  <pubDate>Thu, 01 Nov 2007 19:00 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>21:02</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: John Penberthy-Smith, Hutchison 3G UK - 10/29/07</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_john_penberthy_smith_hutchison_3g_uk_october_29_2007/</link>
  <description>John Penberthy-Smith, Marketing Director at Hutchison 3G UK Ltd., discusses 3's marketing and communication plans for the Skypephone focused on experiential marketing and word of mouth.</description>
  <itunes:subtitle>A For Immediate Release Interview: John Penberthy-Smith, Hutchison 3G UK.</itunes:subtitle>
  <itunes:summary>John Penberthy-Smith, Marketing Director at Hutchison 3G UK Ltd., discusses 3's marketing and communication plans for the Skypephone focused on experiential marketing and word of mouth.</itunes:summary>
  <pubDate>Wed, 31 Oct 2007 13:00 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-3jps.mp3" length="5720398" type="audio/mpeg" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>11:55</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: David Carter, CTO, Awareness - 10/30/07</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_david_carter_cto_awareness_october_30_2007/</link>
  <description>Awareness CTO David Carter discusses implementing an enterprise social media platform for financial services company Northwestern Mutual</description>
  <itunes:subtitle>A For Immediate Release Interview: David Carter, CTO, Awareness.</itunes:subtitle>
  <itunes:summary>Awareness CTO David Carter discusses implementing an enterprise social media platform for financial services company Northwestern Mutual</itunes:summary>
  <pubDate>Wed, 31 Oct 2007 06:00 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>26:00</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Conor O'Neill, LouderVoice - 09/29/07</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_conor_oneill_loudervoice_september_29_2007/</link>
  <description>Recorded at PodCamp Ireland in Kilkenny, Ireland, Neville Hobson talked with Conor O'Neill about Cubic Telecom's global SIM card and new dual mode GSM/WiFi mobile phone, and the buzz that's resulted.</description>
  <itunes:subtitle>A For Immediate Release Interview: Conor O'Neill on Cubic Telecom.</itunes:subtitle>
  <itunes:summary>Recorded at PodCamp Ireland in Kilkenny, Ireland, Neville Hobson talked with Conor O'Neill about Cubic Telecom's global SIM card and new dual mode GSM/WiFi mobile phone, and the buzz that's resulted.</itunes:summary>
  <pubDate>Sun, 30 Sep 2007 10:30 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>11:53</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Forrester Analysts Rob Koplowitz and G. Oliver Young - 09/21/07</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_forrester_research_analysts_rob_koplowitz_and_g_oliver_young_09_21_07/</link>
  <description>Shel spoke with Forrester Research analysts Rob Koplowitz and G. Oliver Young about new research into the use of Web 2.0 tools on intranets.</description>
  <itunes:subtitle>A For Immediate Release Interview: Forrester Research Analysts Rob Koplowitz and G. Oliver Young on Web 2.0 for intranets</itunes:subtitle>
  <itunes:summary>Shel spoke with Forrester Research analysts Rob Koplowitz and G. Oliver Young about new research into the use of Web 2.0 tools on intranets.</itunes:summary>
  <pubDate>Fri, 21 Sep 2007 22:30 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>21:04</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Mark Brill, Radio Salaam Shalom - 09/07/07</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_interview_mark_ragan_ceo_ragan_communications_august_19_2007/</link>
  <description>Neville and Shel spoke with Mark Brill about the launch and evolution of Bristol-based Internet radio station Salaam Shalom, which seeks to bridge the divide between Jews and Muslims.</description>
  <itunes:subtitle>A For Immediate Release Interview</itunes:subtitle>
  <itunes:summary>Neville and Shel spoke with Mark Brill about the launch and evolution of Bristol-based Internet radio station Salaam Shalom, which seeks to bridge the divide between Jews and Muslims.</itunes:summary>
  <pubDate>Fri, 07 Sep 2007 18:15 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-brill.mp3" length="14063781" type="audio/mpeg" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>29:13</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Mark Ragan, CEO, Ragan Communications - 08/19/07</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_interview_mark_ragan_ceo_ragan_communications_august_19_2007/</link>
  <description>Neville and Shel spoke with Mark Ragan on June 7 at the Engagement and Social Media conference in London. The discussion covered MyRagan.com and MyRaganTV.com.</description>
  <itunes:subtitle>A For Immediate Release Interview</itunes:subtitle>
  <itunes:summary>Neville and Shel spoke with Mark Ragan on June 7 at the Engagement and Social Media conference in London. The discussion covered MyRagan.com and MyRaganTV.com.</itunes:summary>
  <pubDate>Mon, 20 Aug 2007 00:40 GMT</pubDate>
  <enclosure url="http://ripple.radiotail.com/142/fir-mark_ragan.mp3" length="12042342" type="audio/mpeg" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>25:01</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Steve Mallison-Jones, VlogYourJob - 08/17/07</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_interview_steve_mallison_jones_vlogyourjob_august_17_2007/</link>
  <description>Neville spoke with Steve Mallison-Jones about VlogYourJob, the UK's first online video recruitment website, launched on August 13.</description>
  <itunes:subtitle>A For Immediate Release Interview</itunes:subtitle>
  <itunes:summary>Neville spoke with Steve Mallison-Jones about VlogYourJob, the UK's first online video recruitment website, launched on August 13.</itunes:summary>
  <pubDate>Fri, 17 Aug 2007 14:00 GMT</pubDate>
  <enclosure url="http://ripple.radiotail.com/142/fir-vlogyourjob.mp3" length="5795840" type="audio/mpeg" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>12:04</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Pete Blackshaw, CMO, Nielsen-BuzzMetrics on Defensive Branding - 07/02/07</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_interview_pete_blackshaw_nielsen_buzzmetrics_august_8_2007/</link>
  <description>Neville and Shel spoke with Nielsen-BuzzMetrics CMO Pete Blackshaw about defensive branding.</description>
  <itunes:subtitle>A For Immediate Release Interview</itunes:subtitle>
  <itunes:summary>Neville and Shel spoke with Nielsen-BuzzMetrics CMO Pete Blackshaw about defensive branding.</itunes:summary>
  <pubDate>Wed, 08 Aug 2007 22:35 GMT</pubDate>
  <enclosure url="http://ripple.radiotail.com/142/fir-pb3.mp3" length="15515771" type="audio/mpeg" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>32:15</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interviews: Fortune Magazine iMeme Conference - 07/31/07</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_interviews_sallie_goetsch_at_imeme_conference_07_31_07/</link>
  <description>Sallie Goetsch interviews participants at Fortune Magazine's iMeme Conference in San Francisco.</description>
  <itunes:subtitle>A For Immediate Release Interview</itunes:subtitle>
  <itunes:summary>Sallie Goetsch interviews participants at Fortune Magazine's iMeme Conference in San Francisco.</itunes:summary>
  <pubDate>Tue, 31 Jul 2007 20:05 GMT</pubDate>
  <enclosure url="http://ripple.radiotail.com/142/fir-imeme.mp3" length="11775038" type="audio/mpeg" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>24:27</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: David Kirkpatrick, Sr. Editor, Internet and Technology, Fortune Magazine - 07/02/07</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_interview_david_kirkpatrick_fortune_magazine_july_2_2007/</link>
  <description>Neville and Shel spoke with David Kirkpatrick, Fortune's senior editor for Internet and Technology, about themes associated with Fortune's upcoming iMeme conference.</description>
  <itunes:subtitle>A For Immediate Release Interview</itunes:subtitle>
  <itunes:summary>Neville and Shel spoke with David Kirkpatrick, Fortune's senior editor for Internet and Technology, about themes associated with Fortune's upcoming iMeme conference.</itunes:summary>
  <pubDate>Mon, 02 Jul 2007 23:05 GMT</pubDate>
  <enclosure url="http://ripple.radiotail.com/142/fir-kirkpatrick.mp3" length="15941257" type="audio/mpeg" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>33:08</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Ike Pigott, American Red Cross - June 2, 2007 - 06/01/07</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_interview_ike_pigott_american_red_cross_06_02_07/</link>
  <description>Shel spoke with Ike Pigott, the American Red Cross' communications director in the Southeast. Pigott has established the use of blogs for disaster relief and is expanding the effort.</description>
  <itunes:subtitle>A For Immediate Release Interview</itunes:subtitle>
  <itunes:summary>Shel spoke with Ike Pigott, the American Red Cross' communications director in the Southeast. Pigott has established the use of blogs for disaster relief and is expanding the effort.</itunes:summary>
  <pubDate>Sat, 02 Jun 2007 07:00 GMT</pubDate>
  <enclosure url="http://ripple.radiotail.com/142/fir-pigott.mp3" length="11399284" type="audio/mpeg" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>23:40</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Karl Susman on blogger and podcaster insurance - 06/01/07</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_interview_karl_susman_blogger_podcaster_insurance_06_01_07/</link>
  <description>Shel spoke with Karl Susman, a Los Angeles-based insurance agent who has introduced the first-ever liability insurance policy for podcasters and bloggers.</description>
  <itunes:subtitle>A For Immediate Release Interview</itunes:subtitle>
  <itunes:summary>Shel spoke with Karl Susman, a Los Angeles-based insurance agent who has introduced the first-ever liability insurance policy for podcasters and bloggers.</itunes:summary>
  <pubDate>Fri, 01 Jun 2007 22:30 GMT</pubDate>
  <enclosure url="http://ripple.radiotail.com/142/fir-susman.mp3" length="9881655" type="audio/mpeg" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>20:30</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
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