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  <title>For Immediate Release Podcast</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/</link>
  <description>Shel Holtz and Neville Hobson interview newsmakers and influencers from the world of communications online and off.</description>
  <itunes:subtitle>A service of For Immediate Release.</itunes:subtitle>
  <itunes:summary>For Immediate Release is a podcast series addressing the intersection of the online world with public relations and organizational communications. It is anchored by the twice-weekly Hobson and Holtz Report.</itunes:summary>
  <language>en-us</language>
  <copyright>This work is licensed under a Creative Commons License, http://creativecommons.org/licenses/by-nc-nd/2.0/</copyright>
  <itunes:owner>
    <itunes:name>Shel Holtz</itunes:name>
    <itunes:email>shel@holtz.com</itunes:email>
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    <description>Conversations and content from the intersection of public relations and the online world.</description>
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<category>Business</category>

  <category>Business</category>
  <itunes:category text="Business">
                  <itunes:category text="Management &amp; Marketing"/>
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<item>
  <title>For Immediate Release Interview: Lee Aase on Mayo Clinic's Center for Social Media</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/lee_aase_on_mayo_clinics_center_for_social_media/</link>
  <description>Mayo Clinic Syndication and Social Media Manager Lee Aase discusses the introduction of the Clinic's Center for Social Media.</description>
  <itunes:subtitle>An FIR interview with Lee Aase, one of leaders the Mayo Clinic's new Center for Social Media.</itunes:subtitle>
  <itunes:summary>Mayo Clinic Syndication and Social Media Manager Lee Aase discusses the introduction of the Clinic's Center for Social Media.</itunes:summary>
  <pubDate>Thu, 05 Aug 2010 08:00 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>24:52</itunes:duration>
  <itunes:keywords>social media, healthcare, health care, hospitals, lee aase, mayo clinic, center for social media</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Augie Ray, Sr. Analyst, Forrester Research</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_augie_ray_sr_analyst_forrester_research/</link>
  <description>Forrester Sr. Analyst Augie Ray discusses his new research report, The ROI of Social Media Marketing.</description>
  <itunes:subtitle>An FIR interview with Augie Ray of Forrester Research on social media ROI.</itunes:subtitle>
  <itunes:summary>Forrester Sr. Analyst Augie Ray discusses his new research report, The ROI of Social Media Marketing.</itunes:summary>
  <pubDate>Fri, 23 Jul 2010 08:00 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>31:19</itunes:duration>
  <itunes:keywords>public relations, PR, communications, strategic planning, social networks, social media, roi, measurement</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Update from Michael Edson, Smithsonian's Director of Web and New Media Strategy</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_update_from_michael_edson_the_smithsonians_director_of_web_ne/</link>
  <description>Michael Edson returns to FIR to discuss the launch of the prototype for The Smithsonian Commons.</description>
  <itunes:subtitle>An FIR interview with Michael Edson on The Smithsonian Commons.</itunes:subtitle>
  <itunes:summary>Michael Edson returns to FIR to discuss the launch of the prototype for The Smithsonian Commons.</itunes:summary>
  <pubDate>Fri, 23 Jul 2010 08:00 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>27:33</itunes:duration>
  <itunes:keywords>public relations, PR, communications, strategic planning, social networks, web, smithsonian, commons, smithsonian commons</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: David Meerman Scott on "Marketing Lessons from the Grateful Dead"</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_david_meerman_scott_on_his_new_book_marketing_lessons_from_th/</link>
  <description>David Meerman Scott discusses the book he co-authored with Hubspot CEO Brian Halligan. The book explores techniques pioneered by the iconic jam band that can be applied by any business.</description>
  <itunes:subtitle>An FIR interview with David Meerman Scott on his new book, "Marketing Lessons for the Grateful Dead."</itunes:subtitle>
  <itunes:summary>David Meerman Scott discusses the book he co-authored with Hubspot CEO Brian Halligan. The book explores techniques pioneered by the iconic jam band that can be applied by any business.</itunes:summary>
  <pubDate>Fri, 16 Jul 2010 08:00 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>44:26</itunes:duration>
  <itunes:keywords>public relations, PR, communications, employee communications, internal communications, strategic planning, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Jennifer Cohen on Uni-Ball's Facebook campaign</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_jennifer_cohen_on_uni-ball_facebook_campaign/</link>
  <description>Something Creative LLC President Jennifer Cohen discusses the strategy that drove the Uni-Ball Facebook campaign, and reports on the results.</description>
  <itunes:subtitle>An FIR interview with in which Something Creative LLC President Jennifer Cohen answers criticisms of Uni-Ball's Facebook campaign to give away 10,000 pens a day.</itunes:subtitle>
  <itunes:summary>Something Creative LLC President Jennifer Cohen discusses the strategy that drove the Uni-Ball Facebook campaign, and reports on the results.</itunes:summary>
  <pubDate>Wed, 07 Jul 2010 08:00 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>27:59</itunes:duration>
  <itunes:keywords>public relations, PR, communications, employee communications, internal communications, strategic planning, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Jack Holt, Sr. Strategist for New/Emerging Media, U.S. Department of Defense</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_jack_holt_sr_strategist_for_new_emerging_media_us_department_of_defense/</link>
  <description>U.S. Defense Department new media strategist Jack Holt discusses the open policy adopted by the Pentagon for staff use of social networks.</description>
  <itunes:subtitle>An FIR interview with Jack Holt, senior strategist for new and emerging media at the U.S. Department of Defense on the Pentagon's open-access policy for social networks.</itunes:subtitle>
  <itunes:summary>U.S. Defense Department new media strategist Jack Holt discusses the open policy adopted by the Pentagon for staff use of social networks.</itunes:summary>
  <pubDate>Tue, 06 Jul 2010 08:00 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>31:32</itunes:duration>
  <itunes:keywords>public relations, PR, communications, employee communications, internal communications, strategic planning, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Caroline Kealey on ResultsMap</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_caroline_kealey_on_resultsmap/</link>
  <description>Ingenium Communications founder Caroline Kealey discusses ResultsMap, an online planning tool for communication strategies.</description>
  <itunes:subtitle>An FIR interview with Caroline Kealey, founder of Ingenium Communications and developer of ResultsMap, an online tool for communication strategic planning.</itunes:subtitle>
  <itunes:summary>Ingenium Communications founder Caroline Kealey discusses ResultsMap, an online planning tool for communication strategies.</itunes:summary>
  <pubDate>Fri, 02 Jul 2010 08:00 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-kealey.mp3" length="10098140" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>23:58</itunes:duration>
  <itunes:keywords>public relations, PR, communications, employee communications, internal communications, strategic planning, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: IABC's Chris Hall and Natasha Nicholson demonstrate Discovery</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_iabcs_chris_hall_and_natasha_nicholson_demonstrate_discovery/</link>
  <description>IABC's Chris Hall and Natasha Nicholson demonstrate Disocvery, a new member benefit that provides online access to virtually all of IABC's knowledge resources.</description>
  <itunes:subtitle>An FIR interview with IABC staff members Chris Hall and Natasha Nicholson, who demonstrate Discovery, an online resource providing member access to virtually all of the association's knowledge resources.</itunes:subtitle>
  <itunes:summary>IABC's Chris Hall and Natasha Nicholson demonstrate Disocvery, a new member benefit that provides online access to virtually all of IABC's knowledge resources</itunes:summary>
  <pubDate>Fri, 18 Jun 2010 08:00 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>12:42</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Linda Johannesson and Christopher Swan on the Upcoming IABC Unconference</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_linda_johannesson_and_christopher_swan/</link>
  <description>IABC members Linda Johannesson and Christopher Swan discuss the upcoming unconference scheduled to precede the IABC World Conference.</description>
  <itunes:subtitle>An FIR interview with IABC members Linida Johannesson and Christopher Swan, two of the members of the team producing the Unconference to precede the upcoming IABC World Conference.</itunes:subtitle>
  <itunes:summary>IABC members Linda Johannesson and Christopher Swan discuss the upcoming unconference scheduled to precede the IABC World Conference.</itunes:summary>
  <pubDate>Mon, 31 May 2010 08:00 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>19:36</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: ConstantContact SVP Eric Groves</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_eric_groves_on_constantcontact_acquisition_of_nutshellmail/</link>
  <description>Constant Contact SVP Eric Groves on the acquisition of social email platform NutShellMail.</description>
  <itunes:subtitle>An FIR interview with Eric Groves, ConstantContact SVP for Global Market Development, on the acquisition of NutShellMail.</itunes:subtitle>
  <itunes:summary>Constant Contact SVP Eric Groves on the acquisition of social email platform NutShellMail.</itunes:summary>
  <pubDate>Thu, 27 May 2010 08:00 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-groves.mp3" length="10021383" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>23:47</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: New Media Author and Speaker Amber Mac</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_new_media_author_and_speaker_amber_mac/</link>
  <description>Kris Gallagher talks with Amber MacArthur, better known as Amber Mac, about her new book, Power Friending.</description>
  <itunes:subtitle>An FIR interview with Amber MacArthur about her new book, Power Friending.</itunes:subtitle>
  <itunes:summary>Kris Gallagher talks with Amber MacArthur, better known as Amber Mac, about her new book, Power Friending.</itunes:summary>
  <pubDate>Tue, 18 May 2010 08:00 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-ambermac.mp3" length="2975870" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>7:00</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Neil Chapman, BP, and Deepwater Horizon Response</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_neil_chapman_bp_and_deepwater_horizon_response/</link>
  <description>Neville Hobson talks with Neil Chapman, BP Head of Refining and Marking Communications, about the objectives of and activities behind Deepwater Horizon Response, the US government-led unified command is addressing the Gulf of Mexico oil disaster, and more.</description>
  <itunes:subtitle>An FIR interview with Neil Chapman about crisis communication innovation with online communication and social media.</itunes:subtitle>
  <itunes:summary>Neville Hobson talks with Neil Chapman, BP Head of Refining and Marking Communications, about the objectives of and activities behind Deepwater Horizon Response, the US government-led unified command that is addressing the Gulf of Mexico oil disaster, and more.</itunes:summary>
  <pubDate>Sat, 15 May 2010 08:00 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>31:30</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Rhonda Bennetto, TVI Pacific</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_rhonda_bennetto_tvi_pacific/</link>
  <description>Neville Hobson and Shel Holtz talk with Rhonda Bennetto, Executive Director Investor Relations at TVI Pacific, about getting her story out via online communication and social media to engage with shareholders.</description>
  <itunes:subtitle>An FIR interview with Rhonda Bennetto about innovation in investor relations with online communication and social media.</itunes:subtitle>
  <itunes:summary>Neville Hobson and Shel Holtz talk with Rhonda Bennetto, Executive Director Investor Relations at TVI Pacific, about getting her story out via online communication and social media to engage with shareholders.</itunes:summary>
  <pubDate>Wed, 05 May 2010 17:30 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>24:42</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Kelly Hoey, President, 85 Broads</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_kelly_hoey_president_85_broads/</link>
  <description>Shel Holtz talks with Kelly Hoey, president of 85 Broads about the women's professional network and her lawyer's  views of employee access to social networks.</description>
  <itunes:subtitle>An FIR interview with Kelly Hoey about the women's professional network 85 Broads and employee access to social networks.</itunes:subtitle>
  <itunes:summary>Shel Holtz talks with Kelly Hoey, president of 85 Broads about the women's professional network and her lawyer's  views of employee access to social networks.</itunes:summary>
  <pubDate>Mon, 19 Apr 2010 11:00 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>20:29</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Christian Gunning, Boingo</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_christian_gunning_boing/</link>
  <description>Shel Holtz talks with Christian Gunning, director of Corporate Communications at Boingo, about the use of social media to head off a crisis.</description>
  <itunes:subtitle>Christian Gunning of Boingo on the use of social media to reach out to customers after emails were sent by mistake.</itunes:subtitle>
  <itunes:summary>Shel Holtz talks with Christian Gunning, director of Corporate Communications at Boingo, about the use of social media to head off a crisis.</itunes:summary>
  <pubDate>Wed, 14 Apr 2010 11:00 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>23:22</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Matt Chagnon, Public Service of New Hampshire</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_matt_chagnon_public_service_of_new_hampshire/</link>
  <description>Shel Holtz talks with Matt Chagnon of Public Service of New Hampshire about the utility's use of social media during a recent devastating wind storm.</description>
  <itunes:subtitle>Matt Chagnon, Public Service of New Hampshire, on social media's uses by utilities.</itunes:subtitle>
  <itunes:summary>Shel Holtz talks with Matt Chagnon of Public Service of New Hampshire about the utility's use of social media during a recent devastating wind storm.</itunes:summary>
  <pubDate>Wed, 07 Apr 2010 11:00 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>20:12</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Thomas Power, Ecademy</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_thomas_power_ecademy/</link>
  <description>Neville Hobson talks to Ecademy founder and chairman, Thomas Power, at the MIPAA New Influencers Workshop in Banbury, England, on new ideas and new thinking about communication and engagement.</description>
  <itunes:subtitle>Thomas Power, Ecademy, on social media and engagement.</itunes:subtitle>
  <itunes:summary>Neville Hobson talks to Ecademy founder and chairman, Thomas Power, at the MIPAA New Influencers Workshop in Banbury, England, on new ideas and new thinking about communication and engagement.</itunes:summary>
  <pubDate>Tue, 06 Apr 2010 21:00 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>12:58</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Tod Maffin on Case Studies Online</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_tod_maffin_on_case_studies_online/</link>
  <description>Shel Holtz speaks with Canadian media personality and social media strategist Tod Maffin on his new website, Case Studies Online.</description>
  <itunes:subtitle>Shel Holtz speaks with Canadian media personality and social media strategist Tod Maffin on his new website, Case Studies Online.</itunes:subtitle>
  <itunes:summary>Shel Holtz speaks with Canadian media personality and social media strategist Tod Maffin on his new website, Case Studies Online.</itunes:summary>
  <pubDate>Wed, 03 Mar 2010 08:30 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>26:59</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Andreas Wilkens and Michele Dundas Macpherson of MediaFunnel</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_andreas_wilkens_and_michele_macpherson_of_mediafunnel/</link>
  <description>Shel Holtz speaks with MediaFunnel co-founder Andreas Wilens and business development adviser Michele Dundas Macperson about their venture to manage company tweets and other social media messaging.</description>
  <itunes:subtitle>Andreas Wilkens and Michele Dundas Macpherson on MediaFunnel</itunes:subtitle>
  <itunes:summary>Shel Holtz speaks with TweetFunnel co-founder Andreas Wilens and business development adviser Michele Dundas Macperson about their venture to manage company tweets and other social media messaging.</itunes:summary>
  <pubDate>Fri, 05 Feb 2010 08:30 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-mediafunnel.mp3" length="10850679" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>25:42</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Seth Godin on Linchpin</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_seth_godin_on_linchpin/</link>
  <description>Neville Hobson talks with Seth Godin about linchpins, reality, the culture of connection, Cluetrain, and his new book.</description>
  <itunes:subtitle>Seth Godin on Linchpin</itunes:subtitle>
  <itunes:summary>Neville Hobson talks with Seth Godin about linchpins, reality, the culture of connection, Cluetrain, and his new book.</itunes:summary>
  <pubDate>Tue, 26 Jan 2010 08:30 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-sethgodin.mp3" length="6558616" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>13:39</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Steve Widmann and Aaron Hughling, Scott and White</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/for_immediate_release_interview_steve_widmann_and_aaron_hughling_scott_whit/</link>
  <description>Steve Widmann and Aaron Hughling recount the Central Texas hospital's use of social media as victims of the Fort Hood shooting arrived for treatment.</description>
  <itunes:subtitle>Steve Widmann and Aaron Hughling, Scott and White</itunes:subtitle>
  <itunes:summary>Steve Widmann and Aaron Hugling recount the Central Texas hospital's use of social media as victims of the Fort Hood shooting arrived for treatment.</itunes:summary>
  <pubDate>Fri, 22 Jan 2010 18:30 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-sw.mp3" length="9774743" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>23:08</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Scott Monty and Paul Thomas, Ford Motor Company</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/for_immediate_release_interview_scott_monty_and_paul_thomas_ford_motor_comp/</link>
  <description>Scott Monty and Paul Thomas discuss Ford's social media activities in Europe and what the future holds.</description>
  <itunes:subtitle>Scott Monty and Paul Thomas, Ford Motor Company</itunes:subtitle>
  <itunes:summary>Scott Monty and Paul Thomas discuss Ford's social media activities in Europe and what the future holds.</itunes:summary>
  <pubDate>Wed, 13 Jan 2010 18:30 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-fordmontythomas.mp3" length="11584366" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>24:08</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Social Media Group CEO Maggie Fox on a Social Media RFP Template</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_social_media_group_ceo_maggie_fox_on_a_social_media_rfp_template/</link>
  <description>Maggie Fox, founder and CEO of The Social Media Group, discusses the template her organization crafted for social media projectd RFPs.</description>
  <itunes:subtitle>Social Media Group CEO Maggie Fox on a Social Media RFP Template</itunes:subtitle>
  <itunes:summary>Maggie Fox, founder and CEO of The Social Media Group, discusses the template her organization crafted for social media projectd RFPs.</itunes:summary>
  <pubDate>Mon, 11 Jan 2010 15:00 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-maggiefox-RFP.mp3" length="10696144" type="application/octet-stream" />
  <guid isPermaLink="false">http://media.libsyn.com/media/fir/fir-maggiefox-RFP.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>25:20</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Andrea Weckerle, Founder and President, CiviliNation</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_andrea_weckerle_founder_and_president_civilination/</link>
  <description>Andrea Weckerle discusses the origins and goals of CiviliNation, a nonprofit dedicated to making the Net a safer place for civil discourse.</description>
  <itunes:subtitle>A For Immediate Release Interview: Andrea Weckerle, Founder and President, CiviliNation</itunes:subtitle>
  <itunes:summary>Andrea Weckerle discusses the origins and goals of CiviliNation, a nonprofit dedicated to making the Net a safer place for civil discourse.</itunes:summary>
  <pubDate>Thu, 07 Jan 2010 18:00 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-weckerle.mp3" length="12022409" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>28:30</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Tac Anderson, Director of Social Media, Waggener Edstrom</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_tac_anderson_social_media_director_waggener_edstrom/</link>
  <description>Waggener Edstrom Social Media Director Tac Anderson describes the use to which Microsoft put Posterous and explains the new Twendz Pro service.</description>
  <itunes:subtitle>A For Immediate Release Interview: Steve Rubel, Sr. Vice President, Edelman Digital</itunes:subtitle>
  <itunes:summary>Waggener Edstrom Social Media Director Tac Anderson describes the use to which Microsoft put Posterous and explains the new Twendz Pro service.</itunes:summary>
  <pubDate>Sat, 21 Nov 2009 18:00 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-tacanderson.mp3" length="10373217" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>24:34</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Steve Rubel, Sr. Vice President, Edelman Digital</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_steve_rubel_lifestreamer/</link>
  <description>Edelman Digital Insights Director Steve Rubel talks about lifestreaming and the future of PR.</description>
  <itunes:subtitle>A For Immediate Release Interview: Steve Rubel, Sr. Vice President, Edelman Digital</itunes:subtitle>
  <itunes:summary>Edelman Digital Insights Director Steve Rubel talks about lifestreaming and the future of PR.</itunes:summary>
  <pubDate>Fri, 13 Nov 2009 20:45 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/steverubel3.mp3" length="13048032" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>30:56</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Michael Edson, Web and New Media Strategy Director, Smithsonian Institution</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_michael_edson_director_web_new_media_strategy_smithsonian_institution/</link>
  <description>Michael Edson, the Smithsonian Institution's Director of Web and New Media Strategy, talks about the very public development of a new media strategy.</description>
  <itunes:subtitle>A For Immediate Release Interview: Michael Edson, Web and New Media Strategy Director, Smithsonian Institution</itunes:subtitle>
  <itunes:summary>Michael Edson, the Smithsonian Institution's Director of Web and New Media Strategy, talks about the very public development of a new media strategy.</itunes:summary>
  <pubDate>Wed, 30 Sep 2009 23:45 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-edson.mp3" length="13188123" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>31:16</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: David Pugh, Managing Director, Newspaper Licensing Agency</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_david_pugh_managing_director_newspaper_licensing_agency/</link>
  <description>Neville Hobson discusses the NLA's plans for content licensing and, at a briefing with NLA, asked MD David Pugh to explain what the deal is.</description>
  <itunes:subtitle>A For Immediate Release Interview: David Pugh, Managing Director, Newspaper Licensing Agency</itunes:subtitle>
  <itunes:summary>Neville Hobson discusses the NLA's plans for content licensing and, at a briefing with NLA, asked MD David Pugh to explain what the deal is.</itunes:summary>
  <pubDate>Fri, 11 Sep 2009 11:45 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-davidpugh.mp3" length="6694452" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>13:56</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Gary Kebbel, Journalism Program Manager, Knight Foundation</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_gary_kebbel_journalism_program_manager_knight_foundation/</link>
  <description>Shel Holtz speaks with Gary Kebbel, who is responsible for the Knight News Challenge</description>
  <itunes:subtitle>A For Immediate Release Interview: Gary Kebbel, Journalism Program Manager, Knight Foundation</itunes:subtitle>
  <itunes:summary>Shel Holtz speaks with Gary Kebbel, who is responsible for the Knight News Challenge</itunes:summary>
  <pubDate>Wed, 09 Sep 2009 21:00 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-kebbel.mp3" length="7601650" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>17:58</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Deirdre Breakenridge and Brian Solis, co-authors, "Putting the Public Back in Public Relations"</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_deirdre_breakenridge_and_brian_solid_co-authors_putting_the_p/</link>
  <description>Shel Holtz and Neville Hobson speak with Brian Solis and Deirdre Breakenridge, co-authors of the FT Press book, "Putting the Public Back in Public Relations."</description>
  <itunes:subtitle>A For Immediate Release Interview: Deirdre Breakenridge and Brian Solis, co-authors, "Putting the Public Back in Public Relations"</itunes:subtitle>
  <itunes:summary>Shel Holtz and Neville Hobson speak with Brian Solis and Deirdre Breakenridge, co-authors of the FT Press book, "Putting the Public Back in Public Relations."</itunes:summary>
  <pubDate>Tue, 01 Sep 2009 20:00 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-breakenridge-solis.mp3" length="16809984" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>39:53</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Chris Brogan, "Trust Agents" co-author and President, New Marketing Labs</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_chris_brogan_trust_agents_co-author_and_president_new_marketi/</link>
  <description>Shel Holtz speaks with Chris Brogan about his new book and the controversy over an engagement with a client he met while blogging for one of that company's competitors.</description>
  <itunes:subtitle>A For Immediate Release Interview: Chris Brogan, Trust Agents co-author and President, New Marketing Labs</itunes:subtitle>
  <itunes:summary>Shel Holtz speaks with Chris Brogan about his new book and the controversy over an engagement with a client he met while blogging for one of that company's competitors.</itunes:summary>
  <pubDate>Fri, 28 Aug 2009 15:30 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-brogan.mp3" length="14015891" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>33:14</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Jeremiah Owyang, Partner, Altimeter Group</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_jeremiah_owyang_partner_altimeter_group/</link>
  <description>Shel Holtz speaks with Jeremiah Owyang about his departure from Forrester Research and his new position as a partner at Altimeter Group.</description>
  <itunes:subtitle>A For Immediate Release Interview: Jeremiah Owyang on his new role as a Partner at Altimeter Group</itunes:subtitle>
  <itunes:summary>Shel Holtz speaks with Jeremiah Owyang about his departure from Forrester Research and his new position as a partner at Altimeter Group.</itunes:summary>
  <pubDate>Thu, 27 Aug 2009 13:00 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-owyang2.mp3" length="6643591" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>15:49</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Susan Getgood and Liz Gumbinner on PR Blackout and the Blog with Integrity initiative</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_liz_gumbinner_and_susan_getgood_blog_with_integrity/</link>
  <description>Neville Hobson and Shel Holtz discuss the mommy blog PR Blackout and the Blog with Integrity initiative with Susan Getgood and Liz Gumbinner, two of its founders.</description>
  <itunes:subtitle>A For Immediate Release Interview: Susan Getgood and Liz Gumbinner on PR Blackout and the Blog with Integrity initiative</itunes:subtitle>
  <itunes:summary>Neville Hobson and Shel Holtz discuss the mommy blog PR Blackout and the Blog with Integrity initiative with Susan Getgood and Liz Gumbinner, two of its founders.</itunes:summary>
  <pubDate>Tue, 11 Aug 2009 17:30 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-blogwithintegrity.mp3" length="16372965" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>38:51</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Matthew Greeley, Founder and CEO, BrightIdea</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_matthew_greeley_founder_and_ceo_brightidea/</link>
  <description>Neville Hobson and Shel Holtz discuss crowdsourcing in this interview with BrightIdea Founder and CEO Matthew Greeley.</description>
  <itunes:subtitle>A For Immediate Release Interview: Matthew Greeley, Founder and CEO, BrightIdea</itunes:subtitle>
  <itunes:summary>Neville Hobson and Shel Holtz discuss crowdsourcing in this interview with BrightIdea Founder and CEO Matthew Greeley.</itunes:summary>
  <pubDate>Fri, 07 Aug 2009 23:30 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-brightidea.mp3" length="13983365" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>33:10</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Richard Binhammer and Kerry Bridge of Dell</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_richard_binhammer_and_kerry_bridge_of_dell/</link>
  <description>Neville Hobson talks with Richard Binhammer and Kerry bridge about Dell's online engagement activities.</description>
  <itunes:subtitle>A For Immediate Release Interview: Richard Binhammer and Kerry Bridge of Dell</itunes:subtitle>
  <itunes:summary>Neville Hobson talks with Richard Binhammer and Kerry bridge about Dell's online engagement activities.</itunes:summary>
  <pubDate>Mon, 03 Aug 2009 07:15 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-binhammerbridge.mp3" length="14569221" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>30:21</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Chris Aung-Thwin and Jack Horwitz of HomelessNation.org</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_chris_aung-thwin_and_jack_horwitz_of_homelessnation.org/</link>
  <description>Shel Holtz talks with Chris Aung-Thwin and Jack Horwitz about the development, goals and accomplishments of HomelessNation.org.</description>
  <itunes:subtitle>A For Immediate Release Interview: Chris Aung-Thwin and Jack Horwitz of HomelessNation.org</itunes:subtitle>
  <itunes:summary>Shel Holtz talks with Chris Aung-Thwin and Jack Horwitz about the development, goals and accomplishments of HomelessNation.org.</itunes:summary>
  <pubDate>Wed, 22 Jul 2009 14:00 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-homelessnation.mp3" length="11821471" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>28:01</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Silvia Cambie and Yang-May Ooi</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_silvia_cambie_and_yang-may_ooi/</link>
  <description>Neville Hobson talks with Silvia Cambie and Yang-May Ooi about their new book, International Communications Strategy.</description>
  <itunes:subtitle>A For Immediate Release Interview: Silvia Cambie and Yang-May Ooi</itunes:subtitle>
  <itunes:summary>Neville Hobson talks with Silvia Cambie and Yang-May Ooi about their new book, International Communications Strategy.</itunes:summary>
  <pubDate>Sun, 12 Jul 2009 07:15 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-silvia-yangmay.mp3" length="16414511" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>34:11</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Jeremy Woolf, Text 100</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_jeremy_woolf_text_100/</link>
  <description>Asia Correspondent Michael Netzley in a discussion with Text 100 Sr. VP Jeremy Woolf on results of the agency's global blogger survey.</description>
  <itunes:subtitle>A For Immediate Release Interview: Jeremy Woolf, Text 100</itunes:subtitle>
  <itunes:summary>Asia Correspondent Michael Netzley in a discussion with Text 100 Sr. VP Jeremy Woolf on results of the agency's global blogger survey.</itunes:summary>
  <pubDate>Tue, 07 Jul 2009 20:30 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>22:40</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Jason Goldberg, XING</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_jason_goldberg_xing/</link>
  <description>Neville Hobson in conversation with Jason Goldberg, Chief Product Officer at XING, at Somesso London 09 about Ship It!</description>
  <itunes:subtitle>A For Immediate Release Interview: Jason Goldberg, XING</itunes:subtitle>
  <itunes:summary>Neville Hobson in conversation with Jason Goldberg, Chief Product Officer at XING, at Somesso London 09 about Ship It!</itunes:summary>
  <pubDate>Sun, 17 May 2009 09:45 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-jasongoldberg.mp3" length="5238700" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>10:54</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Mathys van Abbe, Mobypicture</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_mathys_can_abbe_mobypicture/</link>
  <description>Neville Hobson in conversation with Mobypicture CEO Mathys van Abbe about the Twitter backchannel at Somesso London 09 and developments in online content-sharing including the potential in organizations.</description>
  <itunes:subtitle>A For Immediate Release Interview: Mathys van Abbe, Mobypicture</itunes:subtitle>
  <itunes:summary>Neville Hobson in conversation with Mobypicture CEO mathys van Abbe about the Twitter backchannel at Somesso London 09 and developments in online content-sharing including the potential in organizations.</itunes:summary>
  <pubDate>Tue, 12 May 2009 13:30 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-mathys-mobypicture.mp3" length="9894766" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>20:36</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Jeremiah Owyang, Senior Analyst, Forrester Research</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_jeremiah_owyang_senior_analyst_forrester_research</link>
  <description>Shel Holtz in conversation with Forrester Research's senior analyst and social computing specialist Jeremiah Owyang about the future of social networking.</description>
  <itunes:subtitle>A For Immediate Release Interview: Jeremiah Owyang, Senior Analyst, Forrester Research</itunes:subtitle>
  <itunes:summary>Shel Holtz in conversation with Forrester Research's senior analyst and social computing specialist Jeremiah Owyang about the future of social networking.</itunes:summary>
  <pubDate>Fri, 01 May 2009 14:00 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-owyang.mp3" length="15679480" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>32:33</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Wendy Arnott, VP, Corporate Communication, TD Bank Financial Group, and Steven Green, Founder and President, Pollstream</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_wendy_arnott_and_steven_green_on_the_hive_at_TD_Bank/</link>
  <description>Shel Holtz in conversation with TD Bank Financial Group communication VP Wendy Arnott and Pollstream founder and president Steven Green on how TD Bank used an internal social media tool to get employees talking about customer service.</description>
  <itunes:subtitle>A For Immediate Release Interview: Wendy Arnott and Steven Green on Internal Social Media at TD Bank</itunes:subtitle>
  <itunes:summary>Shel Holtz in conversation with TD Bank Financial Group communication VP Wendy Arnott and Pollstream founder and president Steven Green on how TD Bank used an internal social media tool to get employees talking about customer service.</itunes:summary>
  <pubDate>Wed, 04 Feb 2009 18:00 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-hive.mp3" length="15781906" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>32:46</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Lee Aase, Manager, Syndication and Social Media, The Mayo Clinic</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_lee_aase_the_mayo_clinic/</link>
  <description>Shel Holtz in conversation with Lee Aase, The Mayo Clinic's social media manager, on the origins of social media at the storied institution and the recently launched culture blog.</description>
  <itunes:subtitle>A For Immediate Release Interview: Lee Aase, Manager, Syndication and Social Media, The Mayo Clinic</itunes:subtitle>
  <itunes:summary>Shel Holtz in conversation with Lee Aase, The Mayo Clinic's social media manager, on the origins of social media at the storied institution and the recently launched culture blog.</itunes:summary>
  <pubDate>Thu, 05 Feb 2009 23:30 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-aase.mp3" length="15881800" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>32:58</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Martin Murray, Public Service New Hampshire</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_martin_murray_public_service_new_hampshire/</link>
  <description>Correspondent Dan York interview Martin Murray, principal spokesperson for utility PSNH, about the use of socialmedia during an ice storm.</description>
  <itunes:subtitle>A For Immediate Release Interview: Martin Murray, Public Service New Hampshire</itunes:subtitle>
  <itunes:summary>Correspondent Dan York interview Martin Murray, principal spokesperson for utility PSNH, about the use of socialmedia during an ice storm.</itunes:summary>
  <pubDate>Thu, 15 Jan 2009 19:15 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-murray.mp3" length="14640877" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>30:23</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Shashi Bellamkonda, Social Media Swami, Network Solutions</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_shashi_bellamkonda_social_media_swami_network_solutions/</link>
  <description>Shel Holtz chats with Network Solutions Social Media Swami Shashi Bellamkonda about the evolution of social media and its impact on the reputation of the former holder of the domain registration monopoly.</description>
  <itunes:subtitle>A For Immediate Release Interview: Network Solutions Social Media Swami Shashi Bellamkonda</itunes:subtitle>
  <itunes:summary>Shel Holtz chats with Network Solutions Social Media Swami Shashi Bellamkonda about the evolution of social media and its impact on the reputation of the former holder of the domain registration monopoly.</itunes:summary>
  <pubDate>Tue, 23 Dec 2008 19:15 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-shashi.mp3" length="16936515" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>35:10</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: 2009 PRSA Chair Mike Cherenson</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_michael_cherenson_2009-2010_Chair_PRSA/</link>
  <description>Neville Hobson and Shel Holtz engage in a wide-ranging conversation with incoming PRSA chair Mike Cherenson.</description>
  <itunes:subtitle>A For Immediate Release Interview: 2009 PRSA Chair Mike Cherenson</itunes:subtitle>
  <itunes:summary>Neville Hobson and Shel Holtz engage in a wide-ranging conversation with incoming PRSA chair Mike Cherenson.</itunes:summary>
  <pubDate>Fri, 19 Dec 2008 20:45 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-cherenson.mp3" length="19515108" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>40:32</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Scott Monty, Ford Motor Company</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_scott_monty_head_of_social_media_ford_motor_company/</link>
  <description>Neville Hobson and Shel Holtz talk with Scott Monty about how social media avoided a crisis and Ford's online engagement in general.</description>
  <itunes:subtitle>A For Immediate Release Interview: Scott Monty, Ford Motor Company</itunes:subtitle>
  <itunes:summary>Neville Hobson and Shel Holtz talk with Scott Monty about how social media avoided a crisis and Ford's online engagement in general.</itunes:summary>
  <pubDate>Thu, 11 Dec 2008 23:59 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-scottmonty.mp3" length="17744208" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>36:51</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Guillaume du Gardier, Ferrero France</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_guillaume_du_gardier_ferrero/</link>
  <description>Neville Hobson talks to Guillaume du Gardier about Ferrero's online presence and employee use of social media.</description>
  <itunes:subtitle>A For Immediate Release Interview: Guillaume du Gardier, New Media Manager, Ferrero France</itunes:subtitle>
  <itunes:summary>Neville Hobson talks to Guillaume du Gardier about Ferrero's online presence and employee use of social media.</itunes:summary>
  <pubDate>Thu, 11 Dec 2008 10:30 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-guillaumeferrero.mp3" length="10940500" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>22:47</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Bob Pearson, VP Communities and Conversations at Dell</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_bob_pearson_vp_communities_and_conversations_at_dell/</link>
  <description>Neville Hobson talks to Bob Pearson about SmallBusinessAdvice.tv, launched in the UK, and more.</description>
  <itunes:subtitle>A For Immediate Release Interview: Bob Pearson, VP Communities and Conversations at Dell</itunes:subtitle>
  <itunes:summary>Neville Hobson talks to Bob Pearson about SmallBusinessAdvice.tv, launched in the UK, and more.</itunes:summary>
  <pubDate>Sun, 07 Dec 2008 13:45 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-bobpearson.mp3" length="9086642" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>18:55</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Chuck Hester, iContact, on tapping into the power of LinkedIn</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_chuck_hester_icontact_on_tapping_into_the_power_of_linkein/</link>
  <description>Shel Holtz talks to iContact communications director Chuck Hester, who is authoring a book on LinkedIn, about the social network's uses in business.</description>
  <itunes:subtitle>A For Immediate Release Interview: Chuck Hester, iContact, on the power of LinkedIn</itunes:subtitle>
  <itunes:summary>Shel Holtz talks to iContact communications director Chuck Hester, who is authoring a book on LinkedIn, about the social network's uses in business.</itunes:summary>
  <pubDate>Tue, 11 Nov 2008 09:00 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-hester.mp3" length="10611800" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>22:06</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Martin Silman, ATT, on Corporate Social Networking in Europe - 11/11/08</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_martin_silman_att_on_corporate_social_networking_in_europe/</link>
  <description>Neville Hobson talks to Martin Silman, Executive Director, ATT Global Concept Marketing, about 'Enterprise 2.0,' a new survey on corporate social networking in Europe.</description>
  <itunes:subtitle>A For Immediate Release Interview: Martin Silman, ATT, on Corporate Social Networking in Europe</itunes:subtitle>
  <itunes:summary>Neville Hobson talks to Martin Silman, Executive Director, ATT Global Concept Marketing, about 'Enterprise 2.0,' a new survey on corporate social networking in Europe.</itunes:summary>
  <pubDate>Tue, 11 Nov 2008 09:00 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-martinsilman.mp3" length="11795017" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>24:34</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Dave Armon with Jim Fong on PR Newswire Study - 10/08/08</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_dave_armon_with_jim_fong_on_pr_newswire_study/</link>
  <description>Shel Holtz chats with PR Newswire's president, joined by the president of the research firm that conducted a study on the pickup of press releases.</description>
  <itunes:subtitle>A For Immediate Release Interview: Francois Gossieaux on the study, The Tribalization of Business</itunes:subtitle>
  <itunes:summary>Shel Holtz chats with PR Newswire's president, joined by the president of the research firm that conducted a study on the pickup of press releases.</itunes:summary>
  <pubDate>Sat, 11 Oct 2008 21:00 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-prnewswire.mp3" length="14999904" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>31:08</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Francois Gossieaux on The Tribalization of Business - 10/08/08</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_francois_gossieaux_on_the_tribalization_of_business/</link>
  <description>Shel Holtz chats with Francois Gossieaux who worked with Deloitte to produce a study on the value of effective online business communities.</description>
  <itunes:subtitle>A For Immediate Release Interview: Francois Gossieaux on the study, The Tribalization of Business</itunes:subtitle>
  <itunes:summary>Shel Holtz chats with Francois Gossieaux who worked with Deloitte to produce a study on the value of effective online business communities.</itunes:summary>
  <pubDate>Wed, 08 Oct 2008 15:10 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-francois.mp3" length="16791722" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>34:52</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Niall Cook - 10/07/08</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_niall_cook_on_enterprise_2.0/</link>
  <description>Shel Holtz chats with Hill and Knowlton's Niall Cook about his new book addressing Web 2.0 behind the firewall.</description>
  <itunes:subtitle>A For Immediate Release Interview: Niall Cook on Enterprise 2.0</itunes:subtitle>
  <itunes:summary>Shel Holtz chats with Hill and Knowlton's Niall Cook about his new book addressing Web 2.0 behind the firewall.</itunes:summary>
  <pubDate>Tue, 07 Oct 2008 13:00 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-cook.mp3" length="17902011" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>37:11</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Jane Rowe - 09/17/08</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_a_conversation_with_jane_rowe/</link>
  <description>Jane Rowe talks with David Phillips about introducing conversational marketing at Hamelin Paperbrands.</description>
  <itunes:subtitle>A For Immediate Release Interview: Jane Rowe, Hamelin Paperbrands Ltd</itunes:subtitle>
  <itunes:summary>Jane Rowe talks with David Phillips about introducing conversational marketing at Hamelin Paperbrands.</itunes:summary>
  <pubDate>Wed, 17 Sep 2008 15:00 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-janerowe.mp3" length="10054844" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>10:28</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Zembly CTO Todd Fast - 08/29/08</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_zembly_cto_todd_fast/</link>
  <description>Todd Fast describes Zembly, a social application tool with communication implications from Sun Microsystems.</description>
  <itunes:subtitle>A For Immediate Release Interview: Zembly CTO Todd Fast</itunes:subtitle>
  <itunes:summary>Todd Fast describes Zembly, a social application tool with communication implications from Sun Microsystems.</itunes:summary>
  <pubDate>Fri, 29 Aug 2008 06:00 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-fast.mp3" length="11826757" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>24:31</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Maggie Fox and Geoff Livingston - 08/27/08</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_maggie_fox_and_geoff_livingston/</link>
  <description>Maggie Fox, CEO of the Social Media Group, and Geoff Livingston, CEO of Livingston Communications, discuss the scrapping of their plans to become the world's largest social media agency.</description>
  <itunes:subtitle>A For Immediate Release Interview: Maggie Fox and Geoff Livingston</itunes:subtitle>
  <itunes:summary>Maggie Fox, CEO of the Social Media Group, and Geoff Livingston, CEO of Livingston Communications, discuss the scrapping of their plans to become the world's largest social media agency.</itunes:summary>
  <pubDate>Wed, 27 Aug 2008 18:15 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-fox-liv-2.mp3" length="5644715" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>11:39</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Maggie Fox and Geoff Livingston - 07/21/08</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_maggie_fox_and_geoff_livingston/</link>
  <description>Maggie Fox, CEO of the Social Media Group, and Geoff Livingston, CEO of Livingston Communications, discuss Social Media Group's acquisition of Livingston Communications, announced today.</description>
  <itunes:subtitle>A For Immediate Release Interview: Maggie Fox and Geoff Livingston</itunes:subtitle>
  <itunes:summary>Maggie Fox, CEO of the Social Media Group, and Geoff Livingston, CEO of Livingston Communications, discuss Social Media Group's acquisition of Livingston Communications, announced today.</itunes:summary>
  <pubDate>Mon, 21 Jul 2008 19:30 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-fox-livingston.mp3" length="11030747" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>22:52</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Peter Shankman of Help A Reporter Out - 07/11/08</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_peter_shankman_of_help_a_reporter-out/</link>
  <description>HARO founder Peter Shankman reviews the history and status of Help A Reporter Out, which connects journalists with subject matter experts.</description>
  <itunes:subtitle>A For Immediate Release Interview: Peter Shankman of Help A Reporter Out</itunes:subtitle>
  <itunes:summary>HARO founder Peter Shankman reviews the history and status of Help A Reporter Out, which connects journalists with subject matter experts.</itunes:summary>
  <pubDate>Fri, 11 Jul 2008 18:05 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-shankman.mp3" length="9732990" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>20:10</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Al Comeaux, Sr. VP, Corporate Communications, Sabre Holdings - 07/09/08</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_al_comeaux_sr_vp_corporate_communications_sabre_holdings/</link>
  <description>SabreTown is an internal social network developed for Sabre employees that is now available for other companies. Corporate Communications Sr. VP Al Comeaux describes the system and the impact it has had on Sabre Holdings.</description>
  <itunes:subtitle>A For Immediate Release Interview: Al Comeaux, Sr. VP, Corporate Communications, Sabre Holdings</itunes:subtitle>
  <itunes:summary>SabreTown is an internal social network developed for Sabre employees that is now available for other companies. Corporate Communications Sr. VP Al Comeaux describes the system and the impact it has had on Sabre Holdings.</itunes:summary>
  <pubDate>Wed, 09 Jul 2008 17:00 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-comeaux.mp3" length="18298877" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>38:00</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Robert Cox, President, Media Bloggers Association - 07/08/08</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_robert_cox_president_media_bloggers_association/</link>
  <description>Media Bloggers Association President Robert Cox describes his meeting at AP, misinformation spread through multiple channels, and the state of the MBA.</description>
  <itunes:subtitle>A For Immediate Release Interview: Robert Cox, president of the Media Bloggers Association</itunes:subtitle>
  <itunes:summary>Media Bloggers Association President Robert Cox describes his meeting at AP, misinformation spread through multiple channels, and the state of the MBA.</itunes:summary>
  <pubDate>Tue, 08 Jul 2008 18:00 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-cox.mp3" length="16150132" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>33:32</itunes:duration>
  <itunes:keywords>public relations, PR, communications, bloggers, blogging, blogs, blog, AP, associated press</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: PR Junction Podcast -- Jon Hoel interviews Shel Holtz - 06/22/08</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_pr_junction_podcast_jon_hoel_interviews_shel_holtz/</link>
  <description>PR Junction host Jon Hoel interviews Shel Holtz on his new book, Tactical Transparency.</description>
  <itunes:subtitle>A For Immediate Release Interview: PR Junction Podcast -- Jon Hoel interviews Shel Holtz</itunes:subtitle>
  <itunes:summary>PR Junction host Jon Hoel interviews Shel Holtz on his new book, Tactical Transparency.</itunes:summary>
  <pubDate>Sun, 22 Jun 2008 22:00 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-hoel.mp3" length="9093628" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>18:52</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Susanne Dirks, IBM - 06/22/08</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_susanne_dirks_ibm_on_the_2008_global_ceo_study/</link>
  <description>A conversation with Susanne Dirks, Manager, Centre for Economic Development Research, IBM Institute for Business Value, about the 2008 Global CEO Study.</description>
  <itunes:subtitle>A For Immediate Release Interview: Susanne Dirks, Manager, Centre for Economic Development Research, IBM Institute for Business Value</itunes:subtitle>
  <itunes:summary>A conversation with Susanne Dirks, Manager, Centre for Economic Development Research, IBM Institute for Business Value, about the 2008 Global CEO Study.</itunes:summary>
  <pubDate>Sun, 22 Jun 2008 18:00 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-susannedirks.mp3" length="7494014" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>15:32</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Chris Preuss, GM Europe - 05/20/08</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_chris_preuss_gm_europe_on_driving_conversations_may_20_2008/</link>
  <description>A conversation with Chris Preuss, VP Communications, GM Europe, about 'Driving Conversations,' a new executive blog.</description>
  <itunes:subtitle>A For Immediate Release Interview: Chris Preuss, VP Communications, GM Europe</itunes:subtitle>
  <itunes:summary>A conversation with Chris Preuss, VP Communications, GM Europe, about 'Driving Conversations,' a new executive blog.</itunes:summary>
  <pubDate>Wed, 21 May 2008 08:00 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-preuss.mp3" length="9437518" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>19:39</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Craig Silverman, author/blogger, Regret the Error - 05/16/08</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_craig_silverman_may_16_2008/</link>
  <description>A conversation with Craig Silverman, blogger and author, Regret the Error, addressing inaccuracy in journalism.</description>
  <itunes:subtitle>A For Immediate Release Interview: Craig Silverman, author/blogger, Regret the Error</itunes:subtitle>
  <itunes:summary>A conversation with Craig Silverman, blogger and author, Regret the Error, addressing inaccuracy in journalism.</itunes:summary>
  <pubDate>Fri, 16 May 2008 19:50 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-silverman.mp3" length="19706672" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>40:59</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Jon Iwata, IBM - 05/05/08</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_jon_iwata_ibm_may_5_2008/</link>
  <description>In conversation with Jon Iwata, Senior VP Communications, IBM Corporation, about the Arthur W Page Society report on The Authentic Enterprise, and changes to the marketing and communications organizations at IBM.</description>
  <itunes:subtitle>A For Immediate Release Interview: Jon Iwata, IBM</itunes:subtitle>
  <itunes:summary>In conversation with Jon Iwata, Senior VP Communications, IBM Corporation, about the Arthur W Page Society report on The Authentic Enterprise, and changes to the marketing and communications organizations at IBM.</itunes:summary>
  <pubDate>Tue, 06 May 2008 07:30 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-iwata.mp3" length="18596754" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>44:16</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Video Interview: Rick Murray, Edelman - 03/15/08</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_video_interview_rick_murray_edelman_march_15_2008/</link>
  <description>Rick Murray, President, Edelman Digital, speaking at EuroBlog 2008, Brussels, Belgium.</description>
  <itunes:subtitle>A For Immediate Release Video Interview: Rick Murray, Edelman</itunes:subtitle>
  <itunes:summary>Rick Murray, President, Edelman Digital, speaking at EuroBlog 2008, Brussels, Belgium.</itunes:summary>
  <pubDate>Tue, 18 Mar 2008 12:30 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-rickmurray.mp4" length="21019848" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>2:19</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: CNW Group's Melanie Kurzuk - 03/03/08</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_cnw_groups_melanie_kurzuk/</link>
  <description>Melanie Kurzuk of Canada News Wire explains its new Access CNW service, which puts press release control in the hands of the client.</description>
  <itunes:subtitle>A For Immediate Release Interview: CNW Group's Melanie Kurzuk</itunes:subtitle>
  <itunes:summary>Melanie Kurzuk of Canada News Wire explains its new Access CNW service, which puts press release control in the hands of the client.</itunes:summary>
  <pubDate>Fri, 14 Mar 2008 16:00 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-kurzuk.mp3" length="16321607" type="audio/mpeg" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>33:55</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Mzinga's Rusty Williams and Aaron Strout - 03/03/08</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_mzingas_rusty_williams_and_aaron_strout/</link>
  <description>Mzinga's Rusty Williams and Aaron Strout discuss the growing business demand for social media and community services as well as consolidation in the social media space.</description>
  <itunes:subtitle>A For Immediate Release Interview: Mzinga's Rusty Williams and Aaron Strout</itunes:subtitle>
  <itunes:summary>Mzinga's Rusty Williams and Aaron Strout discuss the growing business demand for social media and community services as well as consolidation in the social media space.</itunes:summary>
  <pubDate>Mon, 03 Mar 2008 05:01 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-mzinga.mp3" length="12131530" type="audio/mpeg" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>25:12</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: GMNext's Scot Keller and Christopher Barger - 02/23/08</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_gmnexts_scot_keller_and_christopher_barger/</link>
  <description>Scot Keller and Christopher Barger bring us up to date on GMnext and describe the events surrounding an activist group's campaign on the GMnext site.</description>
  <itunes:subtitle>A For Immediate Release Interview: Connie Reece</itunes:subtitle>
  <itunes:summary>Scot Keller and Christopher Barger bring us up to date on GMnext and describe the events surrounding an activist group's campaign on the GMnext site..</itunes:summary>
  <pubDate>Sun, 24 Feb 2008 00:20 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-gmnext2.mp3" length="34473595" type="audio/mpeg" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>35:52</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Connie Reece on the Frozen Pea Fund - 02/17/08</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_connie_reece_on_the_frozen_pea_fund_february_17_2008/</link>
  <description>Connie Reece explains the origins and development of the Frozen Pea Fund, the Twitter-centric effort to raise money to fight breast cancer.</description>
  <itunes:subtitle>A For Immediate Release Interview: Connie Reece</itunes:subtitle>
  <itunes:summary>Connie Reece explains the origins and development of the Frozen Pea Fund, the Twitter-centric effort to raise money to fight breast cancer.</itunes:summary>
  <pubDate>Sun, 17 Feb 2008 16:00 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-reece.mp3" length="16100100" type="audio/mpeg" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>33:28</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Sarah Dean Forrester on Crisis Communication - 01/29/08</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_sarah_dean_forrester_on_crisis_communication_jan_29_2008/</link>
  <description>Sarah Dean Forrester of Trimedia with insight into aspects of effective crisis communication planning and management.</description>
  <itunes:subtitle>A For Immediate Release Interview: Sarah Dean Forrester, Trimedia</itunes:subtitle>
  <itunes:summary>Sarah Dean Forrester of Trimedia with insight into aspects of effective crisis communication planning and management.</itunes:summary>
  <pubDate>Tue, 29 Jan 2008 16:00 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-sarah.mp3" length="4632451" type="audio/mpeg" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>09:39</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Forrester Principal Analyst Erica Driver on Virtual Worlds - 01/16/08</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_forrester_principal_analyst_erica_driver_on_virtual_worlds_ja/</link>
  <description>Forrester Research Principal Analyst Erica Driver discusses the report, "Getting Real Work Done in Virtual Worlds"</description>
  <itunes:subtitle>A For Immediate Release Interview: Scot Keller and Christopher Barger, GM</itunes:subtitle>
  <itunes:summary>Forrester Research Principal Analyst Erica Driver discusses the report, "Getting Real Work Done in Virtual Worlds"</itunes:summary>
  <pubDate>Wed, 16 Jan 2008 17:50 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-driver.mp3" length="14709573" type="audio/mpeg" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>30:32</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: John "Pat" Philbin, former FEMA Communications Director - 01/09/08</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_john_pat_philbin_former_fema_communications_director_january_9_2008/</link>
  <description>Former FEMA Communications Director John "Pat" Philbin offers his side of the story involving the staged FEMA press conference. Kami Watson Huyse conducts the interview.</description>
  <itunes:subtitle>A For Immediate Release Interview: Scot Keller and Christopher Barger, GM</itunes:subtitle>
  <itunes:summary>Former FEMA Communications Director John "Pat" Philbin offers his side of the story involving the staged FEMA press conference. Kami Watson Huyse conducts the interview.</itunes:summary>
  <pubDate>Wed, 09 Jan 2008 16:30 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-philbin.mp3" length="30724096" type="audio/mpeg" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>1:03:56</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Scot Keller and Christopher Barger, General Motors - 01/03/08</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_scot_keller_and_christopher_barger_on_GMNext_jan_3_2008/</link>
  <description>Scot Keller and Christopher Barger discuss GM Next, General Motors' plan to engage in social media conversations as a key element of its 100th anniversary celebration.</description>
  <itunes:subtitle>A For Immediate Release Interview: Scot Keller and Christopher Barger, GM</itunes:subtitle>
  <itunes:summary>Scot Keller and Christopher Barger discuss GM Next, General Motors' plan to engage in social media conversations as a key element of its 100th anniversary celebration.</itunes:summary>
  <pubDate>Thu, 03 Jan 2008 15:01 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-gmnext.mp3" length="18306509" type="audio/mpeg" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>38:04</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Jeremy Burton, CEO, Serena Software - 11/16/07</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_jeremy_burton_ceo_serena_software_on_facebook_fridays_nov_16_2007/</link>
  <description>Serena Software CEO Jeremy Burton discusses his decision to encourage employees to use Facebook at work.</description>
  <itunes:subtitle>A For Immediate Release Interview: Jeremy Burton, CEO, Serena Software</itunes:subtitle>
  <itunes:summary>Serena Software CEO Jeremy Burton discusses his decision to encourage employees to use Facebook at work.</itunes:summary>
  <pubDate>Fri, 16 Nov 2007 22:00 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-burton.mp3" length="11759801" type="audio/mpeg" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>24:25</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Lynn Tyson, VP Investor Relations, Dell Inc - 11/01/07</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_lynn_tyson_vp_investor_relations_dell_on_dell_shares_nov_1_2007/</link>
  <description>Exclusive: Lynn Tyson discusses Dell's new investor relations blog and how it will help Dell expand beyond the traditional approaches to IR.</description>
  <itunes:subtitle>A For Immediate Release Interview: Lynn Tyson, VP Investor Relations, Dell Inc.</itunes:subtitle>
  <itunes:summary>Exclusive: Lynn Tyson discusses Dell's new investor relations blog and how it will help Dell expand beyond the traditional approaches to IR.</itunes:summary>
  <pubDate>Thu, 01 Nov 2007 19:00 GMT</pubDate>
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  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>21:02</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
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