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  <title>For Immediate Release Podcast</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/</link>
  <description>Shel Holtz and Neville Hobson interview newsmakers and influencers from the world of communications online and off.</description>
  <itunes:subtitle>A service of For Immediate Release.</itunes:subtitle>
  <itunes:summary>For Immediate Release is a podcast series addressing the intersection of the online world with public relations and organizational communications. It is anchored by the twice-weekly Hobson and Holtz Report.</itunes:summary>
  <language>en-us</language>
  <copyright>This work is licensed under a Creative Commons License, http://creativecommons.org/licenses/by-nc-nd/2.0/</copyright>
  <itunes:owner>
    <itunes:name>Shel Holtz</itunes:name>
    <itunes:email>shel@holtz.com</itunes:email>
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  <itunes:explicit>no</itunes:explicit>
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    <description>Conversations and content from the intersection of public relations and the online world.</description>
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<category>Business</category>

  <category>Business</category>
  <itunes:category text="Business">
                  <itunes:category text="Management &amp; Marketing"/>
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<item>
  <title>For Immediate Release Interview: Walgreen's Social Media Director Adam Kmiec</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_interview_walgreens_social_media_director_adam_kmiec/</link>
  <description>FIR co-hosts Neville Hobson and Shel Holtz talk with Adam Kmiec, director of social media for pharmacy chain Walgreen's, about a social media advocacy and awareness campaign involving paid social media.</description>
  <itunes:subtitle>An FIR interview with Walgreen's Social Media Director Adam Kmiec.</itunes:subtitle>
  <itunes:summary>FIR co-hosts Neville Hobson and Shel Holtz talk with Adam Kmiec, director of social media for pharmacy chain Walgreen's, about a social media advocacy and awareness campaign involving paid social media.</itunes:summary>
  <pubDate>Sat, 21 Jan 2012 08:15 GMT</pubDate>
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  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>42:03</itunes:duration>
  <itunes:keywords>FIR, for immediate release, IABC, walgreens, #ilovewalgreens, twitter, promoted trends, sponsored blogs, adam kmiec, express scripts</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Social Media Monthly Publisher and Editor Bob Fine</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_interview_social_media_monthly_publisher_and_editor_bob_fine/</link>
  <description>FIR co-hosts Neville Hobson and Shel Holtz speak with Bob Fine, whose print publication, The Social Media Monthly, is currently a Kickstarter project.</description>
  <itunes:subtitle>An FIR interview with Social Media Monthly Publisher and Editor Bob Fine.</itunes:subtitle>
  <itunes:summary>FIR co-hosts Neville Hobson and Shel Holtz speak with Bob Fine, whose print publication, The Social Media Monthly, is currently a Kickstarter project.</itunes:summary>
  <pubDate>Fri, 20 Jan 2012 08:15 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>38:44</itunes:duration>
  <itunes:keywords>FIR, for immediate release, IABC, social media monthly, magazines, print, print magazines, the social media monthly, bob fine</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Video Interview: Stuart Bruce and Phil Gomes on PR and Wikipedia</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_video_interview_fir-video-interview-with-stuart-bruce-and-phil-gomes-on-pr-and-wikipedia</link>
  <description>FIR co-hosts Neville Hobson and Shel Holtz chat with Stuart Bruce and Phil Gomes on company representatives editing Wikipedia entries.</description>
  <itunes:subtitle>An FIR video interview with Stuart Bruce and Phil Gomes</itunes:subtitle>
  <itunes:summary>FIR co-hosts Neville Hobson and Shel Holtz chat with Stuart Bruce and Phil Gomes on company representatives editing Wikipedia entries</itunes:summary>
  <pubDate>Fri, 13 Jan 2012 07:00 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>34:46</itunes:duration>
  <itunes:keywords>for immediate release, fir, shelholtz, holtz, neville hobson, hobson, eric schwartzman, airbnb, airbnb.com, collaborative consumption</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: IABC Interim Executive Director John Clemons, ABC, APR</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_interview_iabc_interim_executive_director_john_clemons/</link>
  <description>FIR co-hosts Neville Hobson and Shel Holtz talk with IABC's interim executive director, John Clemons, ABC, APR, about his role and expectations as the temporary head of the association's staff.</description>
  <itunes:subtitle>An FIR interview with IABC's newly appointed interim executive director, John Clemons, ABC, APR.</itunes:subtitle>
  <itunes:summary>FIR co-hosts Neville Hobson and Shel Holtz talk with IABC's interim executive director, John Clemons, ABC, APR, about his role and expectations as the temporary head of the association's staff.</itunes:summary>
  <pubDate>Wed, 11 Jan 2012 08:15 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>25:38</itunes:duration>
  <itunes:keywords>FIR, for immediate release, IABC, International Association of Business Communicators, clemons, john clemons, john gregory clemons</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Video Interview: Eric Schwartzman on Collaborative Consumption</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_video_interview_eric_schwartzman_on_collaborative_consumption</link>
  <description>FIR co-hosts Neville Hobson and Shel Holtz chat with Eric Schwartzman about his AirBnB experience and subsequent thinking about collaborative consumption.</description>
  <itunes:subtitle>An FIR video interview with Eric Schwartzman</itunes:subtitle>
  <itunes:summary>FIR co-hosts Neville Hobson and Shel Holtz chat with Eric Schwartzman about his AirBnB experience and subsequent thinking about collaborative consumption.</itunes:summary>
  <pubDate>Thu, 05 Jan 2012 07:00 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>39:31</itunes:duration>
  <itunes:keywords>for immediate release, fir, shelholtz, holtz, neville hobson, hobson, eric schwartzman, airbnb, airbnb.com, collaborative consumption</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Sprinklr Founder and CEO Ragy Thomas</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_video_interview_sprinklr_founder_and_ceo_ragy_thomas</link>
  <description>FIR co-hosts Neville Hobson and Shel Holtz interview Ragy Thomas about the social media management platform, Sprinklr, designed for large businesses.</description>
  <itunes:subtitle>An FIR video interview with Spinrklr.com founder and CEO Ragy Thomas</itunes:subtitle>
  <itunes:summary>FIR co-hosts Neville Hobson and Shel Holtz interview Ragy Thomas about the social media management platform, Sprinklr, designed for large businesses.</itunes:summary>
  <pubDate>Sun, 11 Dec 2011 07:00 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>32:24</itunes:duration>
  <itunes:keywords>for immediate release, fir, shelholtz, holtz, neville hobson, hobson, shelholtz, nevillehobson, ragythomas, ragy thomas, shel holtz, neville hobson, sprinklr, social media, sprinklr.com, social media management</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Tony Loftis on use of social media to help find his missing daughter</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_interview_tony_loftis_on_using_social_media_to_find_his_missing_daughte/</link>
  <description>FIR co-host Shel Holtz speaks with Tony Loftis about his use of social media in the search for his daughter Allie, who has been missing for 11 days.</description>
  <itunes:subtitle>An FIR interview with Tony Loftis on his use of social media to find is daughter.</itunes:subtitle>
  <itunes:summary>FIR co-host Shel Holtz speaks with Tony Loftis about his use of social media in the search for his daughter Allie, who has been missing for 11 days.</itunes:summary>
  <pubDate>Mon, 14 Nov 2011 08:15 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>14:20</itunes:duration>
  <itunes:keywords>FIR, for immediate release, social media, Tony Loftis, Allie Loftis, Facebook, Twitter, YouTube, missing children</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Chad Warren on Adobe SocialAnalytics</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_chad_warren_on_adobe_socialanalytics</link>
  <description>FIR co-host Neville Hobson interviews Chad Warren about Adobe SocialAnalytics, the evolving marketplace for social media analysis products and services, and more.</description>
  <itunes:subtitle>An FIR interview with Chad Warren of Adobe Systems Inc.</itunes:subtitle>
  <itunes:summary>FIR co-host Neville Hobson interviews Chad Warren about Adobe SocialAnalytics, the evolving marketplace for social media analysis products and services, and more.</itunes:summary>
  <pubDate>Sun, 13 Nov 2011 08:15 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>24:49</itunes:duration>
  <itunes:keywords>FIR, for immediate release, social media, social media monitoring, social media analytics, business insights, chadwarren, Adobe, Adobe SocialAnalytics, adobesocial</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Healthcare Social Media Specialist Chris Boyer on Foursquare</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_healthcare_social_media_specialist_chris_boyer</link>
  <description>FIR co-host Shel Holtz interviews Chris Boyer about FourSquare for hospitals and social media ROI in general.</description>
  <itunes:subtitle>An FIR interview with healthcare social media specialist Chris Boyer.</itunes:subtitle>
  <itunes:summary>FIR co-host Shel Holtz interviews Chris Boyer about FourSquare for hospitals and social media ROI in general</itunes:summary>
  <pubDate>Sun, 06 Nov 2011 07:00 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>21:30</itunes:duration>
  <itunes:keywords>FIR, for immediate release, healthcare, social media, healthcare social media, hospital social media, chrisboyer, Inova, Foursquare</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Toby Ward on the 2011 Social Intranet Survey</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_toby_ward_on_the_2011_social_intranet_survey</link>
  <description>FIR co-host Shel Holtz interviews Prescient Digital CEO Toby Ward on a survey of companies about the social intranet</description>
  <itunes:subtitle>An FIR interview with Prescient Digital CEO Toby Ward</itunes:subtitle>
  <itunes:summary>FIR co-host Shel Holtz interviews Prescient Digital CEO Toby Ward on a survey of companies about the social intranet</itunes:summary>
  <pubDate>Sun, 09 Oct 2011 07:00 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>30:36</itunes:duration>
  <itunes:keywords>intranet, intranets, intranet study, intranet survey, social intranet, toby ward, prescient digital, for immediate release, fir</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Toby Ward on the 2011 Social Intranet Survey</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_toby_ward_on_the_2011_social_intranet_survey</link>
  <description>FIR co-host Shel Holtz interviews Prescient Digital CEO Toby Ward on a survey of companies about the social intranet</description>
  <itunes:subtitle>An FIR interview with Prescient Digital CEO Toby Ward</itunes:subtitle>
  <itunes:summary>FIR co-host Shel Holtz interviews Prescient Digital CEO Toby Ward on a survey of companies about the social intranet</itunes:summary>
  <pubDate>Sun, 09 Oct 2011 07:00 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>29:16</itunes:duration>
  <itunes:keywords>intranet, intranets, intranet study, intranet survey, social intranet, toby ward, prescient digital, for immediate release, fir</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Darin Diehl, SunLife Canada</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_darin_diehl_avp_sunlife_canada_web</link>
  <description>FIR co-host Shel Holtz interviews Darin Diehl about BrighterLife, a content portal from SunLife Canada.</description>
  <itunes:subtitle>An FIR interview with Darin Diehl, AVP, Sunlife Canada Web</itunes:subtitle>
  <itunes:summary>FIR co-host Shel Holtz interviews Darin Diehl about BrighterLife, a content portal from SunLife Canada.</itunes:summary>
  <pubDate>Thu, 06 Oct 2011 07:00 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-diehl.mp3" length="14278299" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>33:55</itunes:duration>
  <itunes:keywords>FIR, for immediate release, content marketing, brand journalism, darin diehl, sunlife, brighterlife, brighter life, brighterlife.ca</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Jillian Beard, Mortons Steakhouse</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_jillian_beard_mortons_steakhouse</link>
  <description>FIR co-host Shel Holtz interview Regional Marketing Manager Jillian Beard on how Morton's Steakhouse approaches social media.</description>
  <itunes:subtitle>An FIR interview with Jillian Beard, regional marketing manager for Morton's Steakhouse</itunes:subtitle>
  <itunes:summary>FIR co-host Shel Holtz interview Regional Marketing Manager Jillian Beard on how Morton's Steakhouse approaches social media.</itunes:summary>
  <pubDate>Fri, 16 Sep 2011 07:00 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>15:02</itunes:duration>
  <itunes:keywords>FIR, for immediate release, social media, mortons, mortons steakhouse, peter shankman</itunes:keywords>
  </item>


<item>
  <title>For Immediate Release Interview: Jeremiah Owyang on Social Media Readiness</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_jeremiah_owyang_altimeter_on_social_business_readiness</link>
  <description>FIR co-hosts Neville Hobson and Shel Holtz interview Altimeter Group Partner and Principal Analyst Jeremiah Owyang on research into organizational preparedness for social business</description>
  <itunes:subtitle>An FIR interview with Altimeter Group Partner and Principal Analyst Jeremiah Owyang</itunes:subtitle>
  <itunes:summary>FIR co-hosts Neville Hobson and Shel Holtz interview Altimeter Group Partner and Principal Analyst Jeremiah Owyang on research into organizational preparedness for social business</itunes:summary>
  <pubDate>Sun, 11 Sep 2011 07:00 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>35:09</itunes:duration>
  <itunes:keywords>FIR, for immediate release, social media, social media readness, social media preparedness, social business, social business readiness, social business preparedness, owyang, jeremiah owyang, altimeter group, PR, communications</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Glenn Gaudet, President and Founder, GaggleAmp</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_glenn_gaudet_president_and_founder_gaggleamp</link>
  <description>FIR co-host Shel Holtz interviews Glenn Gaudet, President and founder of GaggleAmp, which helps amplify your social media messages.</description>
  <itunes:subtitle>An FIR interview with GaggleAmp President and Founder Glenn Gaudet</itunes:subtitle>
  <itunes:summary>FIR co-host Shel Holtz interviews Glenn Gaudet, President and founder of GaggleAmp, which helps amplify your social media messages.</itunes:summary>
  <pubDate>Fri, 09 Sep 2011 07:00 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>24:41</itunes:duration>
  <itunes:keywords>FIR, for immediate release, glenn gaudet, gaudet, gaggleamp, social media, PR, communications</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Betony Taylor and Aden Davies on HSBC social media newsroom</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_betony_taylor_and_aden_davies_on_hsbc_social_media_newsroom</link>
  <description>FIR co-host Neville Hobson interviews Betony Taylor and Aden Davies about HSBC's new social media newsroom.</description>
  <itunes:subtitle>An FIR interview with HSBC's Betony Taylor and Aden Davies</itunes:subtitle>
  <itunes:summary>FIR co-host Neville Hobson interviews Betony Taylor and Aden Davies about HSBC's new social media newsroom.</itunes:summary>
  <pubDate>Thu, 08 Sep 2011 07:00 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>35:36</itunes:duration>
  <itunes:keywords>FIR, for immediate release, betony taylor, aden davies, banking, hsbc, hsbc bank, hsbc bank plc, social media, newsroom, public relations, pr, professional development</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Mark Dollins on communication competencies</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_mark_dollins_on_communication_competencies</link>
  <description>FIR co-host Shel Holtz interviews veteran communicator Mark Dollins on assessing and advancing communicators' competencies.</description>
  <itunes:subtitle>An FIR interview with Mark Dollins</itunes:subtitle>
  <itunes:summary>FIR co-host Shel Holtz interviews veteran communicator Mark Dollins on assessing and advancing communicators' competencies.</itunes:summary>
  <pubDate>Wed, 07 Sep 2011 07:00 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>28:09</itunes:duration>
  <itunes:keywords>FIR, for immediate release, dollins, mark dollins, northstar, northstar communications, communications competencies, communication competencies, competencies, professional development, training</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Dell Chief Blogger Lionel Menchaca -- audio version</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_dell_chief_blogger_lionel_menchaca</link>
  <description>FIR co-hosts Neville Hobson and Shel Holtz interview Lionel Menchaca -- Dell's chief blogger -- via Google Plus on changes to Dell's blogs and social media activities since our first interview in January 2007.</description>
  <itunes:subtitle>An FIR interview with Dell Chief Blogger Lionel Menchaca</itunes:subtitle>
  <itunes:summary>FIR co-hosts Neville Hobson and Shel Holtz interview Lionel Menchaca -- Dell's chief blogger -- via Google Plus on changes to Dell's blogs and social media activities since our first interview in January 2007.</itunes:summary>
  <pubDate>Wed, 31 Aug 2011 07:00 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>39:11</itunes:duration>
  <itunes:keywords>lionel menchaca, dell, dell blogs, blogs, blogging, fir, for immediate releases, social media</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Dell Chief Blogger Lionel Menchaca -- video version</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_dell_chief_blogger_lionel_menchaca</link>
  <description>FIR co-hosts Neville Hobson and Shel Holtz interview Lionel Menchaca -- Dell's chief blogger -- via Google Plus on changes to Dell's blogs and social media activities since our first interview in January 2007.</description>
  <itunes:subtitle>An FIR interview with Dell Chief Blogger Lionel Menchaca</itunes:subtitle>
  <itunes:summary>FIR co-hosts Neville Hobson and Shel Holtz interview Lionel Menchaca -- Dell's chief blogger -- via Google Plus on changes to Dell's blogs and social media activities since our first interview in January 2007.</itunes:summary>
  <pubDate>Wed, 31 Aug 2011 07:00 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>37:51</itunes:duration>
  <itunes:keywords>lionel menchaca, dell, dell blogs, blogs, blogging, fir, for immediate releases, social media</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Lee Hopkins on Twitter and symbolic convergence theory</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_lee_hopkins_on_twitter_and-symbolic_convergence_theory</link>
  <description>FIR co-host Shel Holtz interviews Lee Hopkins by video on the decades-old communication theory of symbolic convergence and his research into its application to Twitter.</description>
  <itunes:subtitle>An FIR interview with Lee Hopkins</itunes:subtitle>
  <itunes:summary>FIR co-host Shel Holtz interviews Lee Hopkins by video on the decades-old communication theory of symbolic convergence and his research into its application to Twitter.</itunes:summary>
  <pubDate>Sun, 21 Aug 2011 07:00 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-leehopkins.mp4" length="372178835" type="video/mp4" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>6:14</itunes:duration>
  <itunes:keywords>lee hopkins, symbolic convergence, communication theory</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: David Spark on content marketing</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_david_spark_on_content_marketing</link>
  <description>FIR co-host Shel Holtz interviews David Spark on how to exploit content as the currency of social media.</description>
  <itunes:subtitle>An FIR interview with David Spark</itunes:subtitle>
  <itunes:summary>FIR co-host Shel Holtz interviews David Spark on how to exploit content as the currency of social media.</itunes:summary>
  <pubDate>Thu, 04 Aug 2011 07:00 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-davidspark.mp3" length="14996541" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>35:37</itunes:duration>
  <itunes:keywords>spark, david spark, spark media solutions, fir, for immediate release, content marketing, brand journalism, every company is a media company</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Jonny Bentwood on Tweetlevel and Bloglevel</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_jonny_bentwood_on_tweetlevel_and_bloglevel</link>
  <description>FIR co-host Neville Hobson interview John Earnhardt about the launch of online influencer ranking tools Tweetlevel 2.0 and Bloglevel.</description>
  <itunes:subtitle>An FIR interview with Jonny Bentwood</itunes:subtitle>
  <itunes:summary>FIR co-host Neville Hobson interview John Earnhardt about the launch of online influencer ranking tools Tweetlevel 2.0 and Bloglevel.</itunes:summary>
  <pubDate>Thu, 21 Jul 2011 07:00 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-bentwood.mp3" length="6597068" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>13:44</itunes:duration>
  <itunes:keywords>bentwood, jonny bentwood, edelman, tweetlevel, bloglevel, influencer, ranking, twitter, blogs, public relations</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Cisco Systems Social Media Director John Earnhardt</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_ciscos_john_earnhardt_on_the_network_social_newsroom</link>
  <description>FIR co-hosts Neville Hobson and Shel Holtz interview John Earnhardt about the launch of The Network, Cisco System's new online media center</description>
  <itunes:subtitle>An FIR interview with John Earnhardt</itunes:subtitle>
  <itunes:summary>FIR co-hosts Neville Hobson and Shel Holtz interview John Earnhardt about the launch of The Network, Cisco System's new online media center</itunes:summary>
  <pubDate>Thu, 14 Jul 2011 05:00 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-earnhardt.mp3" length="17549087" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>41:42</itunes:duration>
  <itunes:keywords>calder, bill calder, intel, intel free press, media, media company, every company is a media company</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Bill Calder, managing editor, Intel Free Press</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_bill_calder_managing_editor_intel_free_press</link>
  <description>FIR co-host Shel Holtz interviews Bill Calder, managing editor of Intel's Free Press</description>
  <itunes:subtitle>An FIR interview with Bill Calder</itunes:subtitle>
  <itunes:summary>FIR co-host Shel Holtz interviews Bill Calder, managing editor of Intel's Free Press</itunes:summary>
  <pubDate>Wed, 29 Jun 2011 05:00 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-calder.mp3" length="9092488" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>21:34</itunes:duration>
  <itunes:keywords>calder, bill calder, intel, intel free press, media, media company, every company is a media company</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Brian Solis</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_brian_solis</link>
  <description>FIR co-host Shel Holtz interviews The Altimeter Group's Brian Solis</description>
  <itunes:subtitle>An FIR interview with Brian Solis</itunes:subtitle>
  <itunes:summary>FIR co-host Shel Holtz interviews The Altimeter Group's Brian Solis</itunes:summary>
  <pubDate>Fri, 24 Jun 2011 05:00 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-solis_engage.mp3" length="11514030" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>27:20</itunes:duration>
  <itunes:keywords>solis, brian solis, engage, engage book, altimeter, altimeter group, social media, social business</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Kansas City weather podcaster Ed Roberts</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_kansas_city_weather_podcaster_ed_roberts</link>
  <description>Neville Hobson and Shel Holtz interview Kansas City weather podcaster Ed Roberts</description>
  <itunes:subtitle>An FIR interview with Ed Roberts</itunes:subtitle>
  <itunes:summary>Neville Hobson and Shel Holtz interview Kansas City weather podcaster Ed Roberts</itunes:summary>
  <pubDate>Fri, 10 Jun 2011 05:00 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-edroberts.mp3" length="9170716" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>21:45</itunes:duration>
  <itunes:keywords>podcasting, podcast, podcasts, ed roberts, kansas city, kansas city weather, weather, weather podcast, weather podcasts, pr, public relations, communications</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: MasterCard Asia/Pacific Communications VP Georgette Tan</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_georgette_tan</link>
  <description>FIR Asia correspondent Michael Netzley interviews Georgette Tan on Project Inspire and communications in Asia.</description>
  <itunes:subtitle>An FIR interview with Georgette Tan.</itunes:subtitle>
  <itunes:summary>FIR Asia correspondent Michael Netzley interviews Georgette Tan on Project Inspire and communications in Asia.</itunes:summary>
  <pubDate>Thu, 09 Jun 2011 05:00 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-tan.mp3" length="9422879" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>22:21</itunes:duration>
  <itunes:keywords>michael netzley, communicateasia, fir, for immediate release, project inspire, georgette tan, CSR, MasterCard, pr, public relations, communications, asia, asiapacific, asia pacific</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Philip Sheldrake and The Business of Influence</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_philip_sheldrake_and_the_business_of_influence</link>
  <description>Neville Hobson talks with author Philip Sheldrake at the launch in London of his new book, The Business of Influence.</description>
  <itunes:subtitle>An FIR interview with Philip Sheldrake.</itunes:subtitle>
  <itunes:summary>Neville Hobson talks with author Philip Sheldrake at the launch in London of his new book, The Business of Influence.</itunes:summary>
  <pubDate>Mon, 25 Apr 2011 15:00 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-sheldrake.mp3" length="3479719" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>7:14</itunes:duration>
  <itunes:keywords>internet, social web, influence, authority, opinion leader, balanced scorecard, philip sheldrake, pr, public relations</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Sean Duffy on WeFeedback.org and social media</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_sean_duffy_on_wefeedback.org_and_social_media</link>
  <description>Philip Young talks with Sean Duffy about UN charity WeFeedback.org and the role of social media.</description>
  <itunes:subtitle>An FIR interview with Sean Duffy.</itunes:subtitle>
  <itunes:summary>Philip Young talks with Sean Duffy about UN charity WeFeedback.org and the role of social media.</itunes:summary>
  <pubDate>Thu, 21 Apr 2011 13:30 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-wefeedback.mp3" length="6469590" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>13:28</itunes:duration>
  <itunes:keywords>internet, social web, social capital, authority, influence, opinion leader, peerindex, peer index, azeem azhar, pr, public relations</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Lynette Young on Podcast Pavilion at BlogWorld</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_lynette_young_on_blogworlds_podcast_pavailion</link>
  <description>Shel Holtz talks with Lynette Young about the Podcast Pavilion, a new feature of BlogWorld and New Media Expo.</description>
  <itunes:subtitle>An FIR interview with Lynette Young.</itunes:subtitle>
  <itunes:summary>Shel Holtz talks with Lynette Young about the Podcast Pavilion, a new feature of BlogWorld and New Media Expo.</itunes:summary>
  <pubDate>Tue, 19 Apr 2011 10:00 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-lyoung.mp3" length="10328022" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>24:30</itunes:duration>
  <itunes:keywords>internet, social web, social capital, authority, influence, opinion leader, peerindex, peer index, azeem azhar, pr, public relations</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Azeem Azhar, Founder of PeerIndex</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_azeem_azhar_founder_of_peerindex</link>
  <description>Neville Hobson talks with Azeem Azhar about PeerIndex and more.</description>
  <itunes:subtitle>An FIR interview with Azeem Azhar, Founder of PeerIndex.</itunes:subtitle>
  <itunes:summary>Neville Hobson talks with Azeem Azhar about PeerIndex and more.</itunes:summary>
  <pubDate>Mon, 04 Apr 2011 10:00 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-azeem.mp3" length="11912464" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>24:49</itunes:duration>
  <itunes:keywords>internet, social web, social capital, authority, influence, opinion leader, peerindex, peer index, azeem azhar, pr, public relations</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Edelman Japan President Ross Rowbury on earthquake and tsunami communications</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/realwire_ceo_adam_parker_on_the_value_of_press_releases</link>
  <description>Jon Hoel interviews Edelman Japan President Ross Rowbury about the Japan earthquake and tsunami.</description>
  <itunes:subtitle>An FIR interview with Edelman Japan President Ross Rowbury.</itunes:subtitle>
  <itunes:summary>Jon Hoel interviews Edelman Japan President Ross Rowbury about the Japan earthquake and tsunami.</itunes:summary>
  <pubDate>Mon, 21 Mar 2011 18:00 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-rowbury.mp3" length="5403496" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>12:52</itunes:duration>
  <itunes:keywords>japan, earthquake, tsunami, ross rowbury, rowbury, edelman, edelman japan, jon hoel, pr, public relations</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: RealWire CEO Adam Parker on the value of press releases</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/realwire_ceo_adam_parker_on_the_value_of_press_releases</link>
  <description>RealWire CEO Adam Parker discusses press releases, social media releases and RealWire's PR Filter press release search engine.</description>
  <itunes:subtitle>An FIR interview with RealWire CEO Adam Parker.</itunes:subtitle>
  <itunes:summary>RealWire CEO Adam Parker discusses press releases, social media releases and RealWire's PR Filter press release search engine.</itunes:summary>
  <pubDate>Mon, 21 Mar 2011 18:00 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-adamparker.mp3" length="12641706" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>30:01</itunes:duration>
  <itunes:keywords>realwire, adam parker, press releases, social media press releases, social media news releases, social media news release, social media press releases, social media, pr filter</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Robin Block and David Ferrabee the future of social media internal communications</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/robin_block_david_ferrabee_future_of_social_media_internal_communications</link>
  <description>Robin Block and David Ferrabee describe "The future of social media within internal communications" video they are producing and plan to launch in April 2011.</description>
  <itunes:subtitle>An FIR interview with video producers Robin Block and David Ferrabee.</itunes:subtitle>
  <itunes:summary>Robin Block and David Ferrabee describe "The future of social media within internal communications" video they are producing and plan to launch in April 2011.</itunes:summary>
  <pubDate>Mon, 14 Mar 2011 18:00 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-redskyvision.mp3" length="11912464" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>24:49</itunes:duration>
  <itunes:keywords>social media, video, employee communication, robin block, red sky vision, david ferrabee, able and how</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Jackie Mitchell on American Red Cross Every 80 Seconds campaign</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_jackie_mitchell_on_every_80_seconds_from_american_red_cross_o</link>
  <description>The American Red Cross of Greater Chicago's Jackie Mitchell explains the origins and elements of the multichannel Every 80 Seconds campaign.</description>
  <itunes:subtitle>An FIR interview with Jackie Mitchell of The American Red Cross of Greater Chicago.</itunes:subtitle>
  <itunes:summary>The American Red Cross of Greater Chicago's Jackie Mitchell explains the origins and elements of the multichannel Every 80 Seconds campaign.</itunes:summary>
  <pubDate>Tue, 08 Mar 2011 08:30 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-80seconds.mp3" length="8408594" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>19:56</itunes:duration>
  <itunes:keywords>social media, twitter, oneforty.com, laura fitton, fitton, pistachio</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Steve Pinches on the FT, tablets and mobile</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_steve_pinches_on_the_ft_tablets_and_mobile/</link>
  <description>FT.com's Steve Pinches discusses the FT's efforts with apps for the iPhone, iPad and, most recently, Android platforms, and more.</description>
  <itunes:subtitle>An FIR interview with Steve Pinches of the Financial Times.</itunes:subtitle>
  <itunes:summary>FT.com's Steve Pinches discusses the FT's efforts with apps for the iPhone, iPad and, most recently, Android platforms, and more.</itunes:summary>
  <pubDate>Mon, 28 Feb 2011 16:30 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-ftsteve.mp3" length="9901453" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>20:37</itunes:duration>
  <itunes:keywords>social media, twitter, oneforty.com, laura fitton, fitton, pistachio</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Laura Fitton on the new business focus at OneForty.com</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_laura_fitton_on_the_new_business_focus_at_oneforty.com/</link>
  <description>OneForty.com founder Laura Fitton discusses the shift in focus at the Twitter app store to a social media resource for business.</description>
  <itunes:subtitle>An FIR interview with OneForty.com founder Laura Fitton.</itunes:subtitle>
  <itunes:summary>OneForty.com founder Laura Fitton discusses the shift in focus at the Twitter app store to a social media resource for business.</itunes:summary>
  <pubDate>Wed, 23 Feb 2011 05:30 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-fitton.mp3" length="13097612" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>31:06</itunes:duration>
  <itunes:keywords>social media, twitter, oneforty.com, laura fitton, fitton, pistachio</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Laura Thomas at Dell on Trade Secrets</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_laura_thomas_at_dell_on_trade_secrets/</link>
  <description>Dell's Laura Thomas talks with FIR co-host Neville Hobson about the Trade Secrets campaign to support launch of Vostro V130.</description>
  <itunes:subtitle>An FIR interview Dell's Laura Thomas on the Trade Secrets campaign.</itunes:subtitle>
  <itunes:summary>Dell's Laura Thomas talks with FIR co-host Neville Hobson about the Trade Secrets campaign to support launch of Vostro V130.</itunes:summary>
  <pubDate>Sat, 19 Feb 2011 05:30 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-lptdell.mp3" length="15048955" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>14:50</itunes:duration>
  <itunes:keywords>social media, marketing, dell, laura thomas, vostro, vostro v130, trade secreets, fir, for immediate release</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Joseph Jaffe, Chief Interruptor, Dachis Group</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_joseph_jaffe_chief_interruptor_powered/</link>
  <description>Joseph Jaffe talks with FIR co-host Shel Holtz about his role at Dachis Group and his latest book, Flip the Funnel.</description>
  <itunes:subtitle>An FIR interview Joseph Jaffe, Chief Interruptor, Dachis Group.</itunes:subtitle>
  <itunes:summary>Joseph Jaffe talks with FIR co-host Shel Holtz about his role at Dachis Group and his latest book, Flip the Funnel.</itunes:summary>
  <pubDate>Sun, 02 Jan 2011 05:30 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-jaffe.mp3" length="21203116" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>50:24</itunes:duration>
  <itunes:keywords>social media, marketing, joseph jaffe, joe jaffe, flip the funnel, dachis group, crayon, powered, fir, fir interviews</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: David Ketchum, President, Asia Pacific, Bite Communications</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_david_ketchum_president_asia_pacific_bite_communications/</link>
  <description>FIR Asia Correspondent Michael Netzley interviews David Ketchum, president of Asia Pacific for Bite Communications.</description>
  <itunes:subtitle>An FIR interview David ketchum, president, Asia Pacific for Bite Communications.</itunes:subtitle>
  <itunes:summary>FIR Asia Correspondent Michael Netzley interviews David Ketchum, president of Asia Pacific for Bite Communications.</itunes:summary>
  <pubDate>Sun, 12 Dec 2010 05:30 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-ketchum.mp3" length="7890581" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>18:42</itunes:duration>
  <itunes:keywords>social media, pr, asia, bite communications, david ketchum, michael netzley, fir, fir interviews</itunes:keywords>
  </item>


<item>
  <title>For Immediate Release Interview: John Lowe and Justin Goldsborough on the VFW Foundation's V-Wall Campaign</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_vfw_foundation_v-wall/</link>
  <description>VFW Foundation Acting Director John G. Lowe and Fleishman-Hillard digital strategist Justin Goldsborough talk about the V-Wall campaign.</description>
  <itunes:subtitle>An FIR interview with VFW Foundation Acting Director John G. Lowe and Fleishman-Hillard digital strategist Justin Goldsborough.</itunes:subtitle>
  <itunes:summary>VFW Foundation Acting Director John G. Lowe and Fleishman-Hillard digital strategist Justin Goldsborough talk about the V-Wall campaign.</itunes:summary>
  <pubDate>Thu, 02 Dec 2010 05:30 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-vfw.mp3" length="12200685" type="application/octet-stream" />
  <guid isPermaLink="false">http://traffic.libsyn.com/fir/fir-vfw.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>28:58</itunes:duration>
  <itunes:keywords>social media, content, media, digital media, fleishman-hillard, fleishman, V-wall, VFW, VFW Foundation, Justin Goldsborough, John Lowe, John G. Lowe, crowdsourcing, podcast</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Content Rules Co-Authors C.C. Chapman and Ann Handley</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_content_rules_co-authors_c.c._chapman_and_ann_handley/</link>
  <description>Ann Handley and C.C. Chapman talk about content's role in marketing and social media.</description>
  <itunes:subtitle>An FIR interview with Content Rules co-authors C.C. Chapman and Ann Handley.</itunes:subtitle>
  <itunes:summary>Content Rules co-authors Ann Handley and C.C. Chapman discuss the role of content in the digital world and how to create content people will talk about.</itunes:summary>
  <pubDate>Fri, 19 Nov 2010 05:30 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-contentrules.mp3" length="13332013" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>31:40</itunes:duration>
  <itunes:keywords>social media, content, media, digital media, marketing, cc chapman, c.c. chapman, ann handley, content rules</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Michael Netzley interviews Bob Pickard, President and CEO of Burson-Marstellar Asia-Pacific</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_bob_pickard_president_and_ceo_burson-marstellar_asia-pacific/</link>
  <description>FIR Asia Correspondent Michael Netzley interviews Bob Pickard, president and CEO of Burson-Marstellar Asia-Pacific, on a new study of Asia-Pacific business use of social media.</description>
  <itunes:subtitle>An FIR interview with Burson-Marstellar Asia-Pacific President and CEO Bob Pickard.</itunes:subtitle>
  <itunes:summary>FIR Asia Correspondent Michael Netzley interviews Bob Pickard, president and CEO of Burson-Marstellar Asia-Pacific, on a new study of Asia-Pacific business use of social media.</itunes:summary>
  <pubDate>Mon, 08 Nov 2010 05:30 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-pickard.mp3" length="8134151" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>19:17</itunes:duration>
  <itunes:keywords>social media, Asia-Pacific, Bob Pickard, Burson-Marstellar, Michael Netzley, public relations, communications</itunes:keywords>
  </item>


<item>
  <title>For Immediate Release Interview: Tom Webster, VP, Marketing and Strategy, Edison Research, on the State of Podcasting</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_edison_research_vp_tom_webster_on_the_state_of_podcasting/</link>
  <description>Tom Webster, VP of Strategy and Marketing at Edison Research, discusses findings from the fifth annual State of Podcasting study.</description>
  <itunes:subtitle>An FIR interview with Edison Research Strategy and Marketing VP Tom Webster on the state of podcasting.</itunes:subtitle>
  <itunes:summary>Tom Webster, VP of Strategy and Marketing at Edison Research, discusses findings from the fifth annual State of Podcasting study.</itunes:summary>
  <pubDate>Mon, 08 Nov 2010 09:30 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-webster.mp3" length="12366167" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>29:22</itunes:duration>
  <itunes:keywords>social media, podcasting, state of podcasting 2010, state of podcasting, 2010 state of podcasting, podcast research, Tom Webster, Edison Research</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Ashley Howland of Baylor Health Care System</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_ashley_howland_on_baylor_health_care_unblocking_employee_acce/</link>
  <description>Baylor Health Care System Media Relations Manager Ashley Howland discusses the process of unblocking employee access to social channels.</description>
  <itunes:subtitle>An FIR interview with Baylor Health Care System Media Relations Manager Ashley Howland.</itunes:subtitle>
  <itunes:summary>baylor Health Care System Media Relations Manager Ashley Howland discusses the process of unblocking employee access to social channels.</itunes:summary>
  <pubDate>Fri, 29 Oct 2010 09:30 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-howland.mp3" length="10199468" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>24:12</itunes:duration>
  <itunes:keywords>social media, internal communications, employee communications, employees, access, blocking, Facebook</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Blogdash Co-Founder David Spinks</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_jeffrey_eggen_on_the_ford_focus_rally_america/</link>
  <description>Video demo of Blogdash, a new tool to aid in blogger relations.</description>
  <itunes:subtitle>An FIR video interview with Blogdash co-founder David Spinks, including a video demo.</itunes:subtitle>
  <itunes:summary>Video demo of Blogdash, a new tool to aid in blogger relations.</itunes:summary>
  <pubDate>Sat, 23 Oct 2010 08:30 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-blogdash.mp4" length="16351172" type="video/mpeg" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>5:46</itunes:duration>
  <itunes:keywords>social media, PR, public relations, bloggers, blogger relations, blogger outreach</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Ford Motor Company's Jeffrey Eggen on the Focus Rally America</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_jeffrey_eggen_on_the_ford_focus_rally_america/</link>
  <description>Ford Motor Company's Jeffrey Eggen explains the multi-channel approach to Ford's introduction of the 2012 Focus.</description>
  <itunes:subtitle>An FIR interview with Ford Motor Company's Experiential Marketing Manager, Jeffrey Eggen</itunes:subtitle>
  <itunes:summary>Ford Motor Company's Jeffrey Eggen explains the multi-channel approach to Ford's introduction of the 2012 Focus.</itunes:summary>
  <pubDate>Mon, 18 Oct 2010 13:30 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-eggen.mp3" length="6247187" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>14:47</itunes:duration>
  <itunes:keywords>social media, marketing, focus, ford, ford focus, focus rally america, paid media, earned media, owned media</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Jeanne Meister, co-author, "The 2020 Workplace"</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_jeanne_c._meister_co-author_the_2020_workplace/</link>
  <description>"The 2020 Workplace" co-author Jeanne Meister discusses the workplace of the future and what companies must do to prepare for it.</description>
  <itunes:subtitle>An FIR interview with Jeanne Meister, co-author of "The 2020 Workplace."</itunes:subtitle>
  <itunes:summary>"The 2020 Workplace" co-author Jeanne Meister discusses the workplace of the future and what companies must do to prepare for it.</itunes:summary>
  <pubDate>Wed, 22 Sep 2010 06:30 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-meister.mp3" length="16432310" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>39:02</itunes:duration>
  <itunes:keywords>social media, workplace, 2020, millennials, human resources, baby boomers, jeanne meister, employee communications, internal communications</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Kaitlyn Wilkins of Ogilvy 360 on the Ford S-MAX London Freeze</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_kaitlyn_wilkins_at_ogilvy_360_on_the_ford_s-max_london_freeze/</link>
  <description>Ogilvy PR's Kaitlyn Wilkins talks about Ford's goals for this first European event that focused on social media and plans for the future.</description>
  <itunes:subtitle>An FIR interview with Kaitlyn Wilkins of Ogilvy PR on social media in Europe and the Ford S-MAX.</itunes:subtitle>
  <itunes:summary>Ogilvy PR's Kaitlyn Wilkins talks about Ford's goals for this first European event that focused on social media and plans for the future.</itunes:summary>
  <pubDate>Sun, 12 Sep 2010 18:30 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-kaitlynwilkins-ford.mp3" length="4886361" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>10:10</itunes:duration>
  <itunes:keywords>social media, marketing, ford, s-max, technology, ogilvy 360, kaitlyn wilkins</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Susan Beebe and Richard Binhammer on Dell's Chief Listeners</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_susan_beebe_and_richard_binhammer_on_chief_listeners_at_dell/</link>
  <description>Susan Beebe and Richard Binhammer talk about the Chief Listener role, what it entails, how it works at Dell, and more.</description>
  <itunes:subtitle>An FIR interview with Susan Beebe and Richard Binhammer on Dell's Chief Listeners.</itunes:subtitle>
  <itunes:summary>Susan Beebe and Richard Binhammer talk about the Chief Listener role, what it entails, how it works at Dell, and more.</itunes:summary>
  <pubDate>Sun, 12 Sep 2010 11:30 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-beebe-binhammer.mp3" length="13323520" type="application/octet-stream" />
  <guid isPermaLink="false">http://traffic.libsyn.com/fir/fir-beebe-binhammer.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>31:43</itunes:duration>
  <itunes:keywords>social media, monitoring, analytics, dell, technology, susan beebe, richard binhammer</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Lee Aase on Mayo Clinic's Center for Social Media</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/lee_aase_on_mayo_clinics_center_for_social_media/</link>
  <description>Mayo Clinic Syndication and Social Media Manager Lee Aase discusses the introduction of the Clinic's Center for Social Media.</description>
  <itunes:subtitle>An FIR interview with Lee Aase, one of leaders the Mayo Clinic's new Center for Social Media.</itunes:subtitle>
  <itunes:summary>Mayo Clinic Syndication and Social Media Manager Lee Aase discusses the introduction of the Clinic's Center for Social Media.</itunes:summary>
  <pubDate>Thu, 05 Aug 2010 08:00 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-aase-csm.mp3" length="10480691" type="application/octet-stream" />
  <guid isPermaLink="false">http://traffic.libsyn.com/fir/fir-aase-csm.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>24:52</itunes:duration>
  <itunes:keywords>social media, healthcare, health care, hospitals, lee aase, mayo clinic, center for social media</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Augie Ray, Sr. Analyst, Forrester Research</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_augie_ray_sr_analyst_forrester_research/</link>
  <description>Forrester Sr. Analyst Augie Ray discusses his new research report, The ROI of Social Media Marketing.</description>
  <itunes:subtitle>An FIR interview with Augie Ray of Forrester Research on social media ROI.</itunes:subtitle>
  <itunes:summary>Forrester Sr. Analyst Augie Ray discusses his new research report, The ROI of Social Media Marketing.</itunes:summary>
  <pubDate>Fri, 23 Jul 2010 08:00 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-augieray.mp3" length="13184600" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>31:19</itunes:duration>
  <itunes:keywords>public relations, PR, communications, strategic planning, social networks, social media, roi, measurement</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Update from Michael Edson, Smithsonian's Director of Web and New Media Strategy</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_update_from_michael_edson_the_smithsonians_director_of_web_ne/</link>
  <description>Michael Edson returns to FIR to discuss the launch of the prototype for The Smithsonian Commons.</description>
  <itunes:subtitle>An FIR interview with Michael Edson on The Smithsonian Commons.</itunes:subtitle>
  <itunes:summary>Michael Edson returns to FIR to discuss the launch of the prototype for The Smithsonian Commons.</itunes:summary>
  <pubDate>Fri, 23 Jul 2010 08:00 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-edson2.mp3" length="11608064" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>27:33</itunes:duration>
  <itunes:keywords>public relations, PR, communications, strategic planning, social networks, web, smithsonian, commons, smithsonian commons</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: David Meerman Scott on "Marketing Lessons from the Grateful Dead"</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_david_meerman_scott_on_his_new_book_marketing_lessons_from_th/</link>
  <description>David Meerman Scott discusses the book he co-authored with Hubspot CEO Brian Halligan. The book explores techniques pioneered by the iconic jam band that can be applied by any business.</description>
  <itunes:subtitle>An FIR interview with David Meerman Scott on his new book, "Marketing Lessons for the Grateful Dead."</itunes:subtitle>
  <itunes:summary>David Meerman Scott discusses the book he co-authored with Hubspot CEO Brian Halligan. The book explores techniques pioneered by the iconic jam band that can be applied by any business.</itunes:summary>
  <pubDate>Fri, 16 Jul 2010 08:00 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-dmscott.mp3" length="18699195" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>44:26</itunes:duration>
  <itunes:keywords>public relations, PR, communications, employee communications, internal communications, strategic planning, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Jennifer Cohen on Uni-Ball's Facebook campaign</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_jennifer_cohen_on_uni-ball_facebook_campaign/</link>
  <description>Something Creative LLC President Jennifer Cohen discusses the strategy that drove the Uni-Ball Facebook campaign, and reports on the results.</description>
  <itunes:subtitle>An FIR interview with in which Something Creative LLC President Jennifer Cohen answers criticisms of Uni-Ball's Facebook campaign to give away 10,000 pens a day.</itunes:subtitle>
  <itunes:summary>Something Creative LLC President Jennifer Cohen discusses the strategy that drove the Uni-Ball Facebook campaign, and reports on the results.</itunes:summary>
  <pubDate>Wed, 07 Jul 2010 08:00 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-jcohen.mp3" length="11787393" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>27:59</itunes:duration>
  <itunes:keywords>public relations, PR, communications, employee communications, internal communications, strategic planning, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Jack Holt, Sr. Strategist for New/Emerging Media, U.S. Department of Defense</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_jack_holt_sr_strategist_for_new_emerging_media_us_department_of_defense/</link>
  <description>U.S. Defense Department new media strategist Jack Holt discusses the open policy adopted by the Pentagon for staff use of social networks.</description>
  <itunes:subtitle>An FIR interview with Jack Holt, senior strategist for new and emerging media at the U.S. Department of Defense on the Pentagon's open-access policy for social networks.</itunes:subtitle>
  <itunes:summary>U.S. Defense Department new media strategist Jack Holt discusses the open policy adopted by the Pentagon for staff use of social networks.</itunes:summary>
  <pubDate>Tue, 06 Jul 2010 08:00 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-holt.mp3" length="13281552" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>31:32</itunes:duration>
  <itunes:keywords>public relations, PR, communications, employee communications, internal communications, strategic planning, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Caroline Kealey on ResultsMap</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_caroline_kealey_on_resultsmap/</link>
  <description>Ingenium Communications founder Caroline Kealey discusses ResultsMap, an online planning tool for communication strategies.</description>
  <itunes:subtitle>An FIR interview with Caroline Kealey, founder of Ingenium Communications and developer of ResultsMap, an online tool for communication strategic planning.</itunes:subtitle>
  <itunes:summary>Ingenium Communications founder Caroline Kealey discusses ResultsMap, an online planning tool for communication strategies.</itunes:summary>
  <pubDate>Fri, 02 Jul 2010 08:00 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-kealey.mp3" length="10098140" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>23:58</itunes:duration>
  <itunes:keywords>public relations, PR, communications, employee communications, internal communications, strategic planning, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: IABC's Chris Hall and Natasha Nicholson demonstrate Discovery</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_iabcs_chris_hall_and_natasha_nicholson_demonstrate_discovery/</link>
  <description>IABC's Chris Hall and Natasha Nicholson demonstrate Disocvery, a new member benefit that provides online access to virtually all of IABC's knowledge resources.</description>
  <itunes:subtitle>An FIR interview with IABC staff members Chris Hall and Natasha Nicholson, who demonstrate Discovery, an online resource providing member access to virtually all of the association's knowledge resources.</itunes:subtitle>
  <itunes:summary>IABC's Chris Hall and Natasha Nicholson demonstrate Disocvery, a new member benefit that provides online access to virtually all of IABC's knowledge resources</itunes:summary>
  <pubDate>Fri, 18 Jun 2010 08:00 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-IABC_Disocvery2.mp4" length="43680903" type="video/mpeg" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>12:42</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Linda Johannesson and Christopher Swan on the Upcoming IABC Unconference</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_linda_johannesson_and_christopher_swan/</link>
  <description>IABC members Linda Johannesson and Christopher Swan discuss the upcoming unconference scheduled to precede the IABC World Conference.</description>
  <itunes:subtitle>An FIR interview with IABC members Linida Johannesson and Christopher Swan, two of the members of the team producing the Unconference to precede the upcoming IABC World Conference.</itunes:subtitle>
  <itunes:summary>IABC members Linda Johannesson and Christopher Swan discuss the upcoming unconference scheduled to precede the IABC World Conference.</itunes:summary>
  <pubDate>Mon, 31 May 2010 08:00 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-iabc_unconference.mp3" length="8267968" type="application/octet-stream" />
  <guid isPermaLink="false">http://traffic.libsyn.com/fir/fir-iabc_unconference.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>19:36</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: ConstantContact SVP Eric Groves</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_eric_groves_on_constantcontact_acquisition_of_nutshellmail/</link>
  <description>Constant Contact SVP Eric Groves on the acquisition of social email platform NutShellMail.</description>
  <itunes:subtitle>An FIR interview with Eric Groves, ConstantContact SVP for Global Market Development, on the acquisition of NutShellMail.</itunes:subtitle>
  <itunes:summary>Constant Contact SVP Eric Groves on the acquisition of social email platform NutShellMail.</itunes:summary>
  <pubDate>Thu, 27 May 2010 08:00 GMT</pubDate>
  <enclosure url="http://traffic.libsyn.com/fir/fir-groves.mp3" length="10021383" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>23:47</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: New Media Author and Speaker Amber Mac</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_new_media_author_and_speaker_amber_mac/</link>
  <description>Kris Gallagher talks with Amber MacArthur, better known as Amber Mac, about her new book, Power Friending.</description>
  <itunes:subtitle>An FIR interview with Amber MacArthur about her new book, Power Friending.</itunes:subtitle>
  <itunes:summary>Kris Gallagher talks with Amber MacArthur, better known as Amber Mac, about her new book, Power Friending.</itunes:summary>
  <pubDate>Tue, 18 May 2010 08:00 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-ambermac.mp3" length="2975870" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>7:00</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Neil Chapman, BP, and Deepwater Horizon Response</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_neil_chapman_bp_and_deepwater_horizon_response/</link>
  <description>Neville Hobson talks with Neil Chapman, BP Head of Refining and Marking Communications, about the objectives of and activities behind Deepwater Horizon Response, the US government-led unified command is addressing the Gulf of Mexico oil disaster, and more.</description>
  <itunes:subtitle>An FIR interview with Neil Chapman about crisis communication innovation with online communication and social media.</itunes:subtitle>
  <itunes:summary>Neville Hobson talks with Neil Chapman, BP Head of Refining and Marking Communications, about the objectives of and activities behind Deepwater Horizon Response, the US government-led unified command that is addressing the Gulf of Mexico oil disaster, and more.</itunes:summary>
  <pubDate>Sat, 15 May 2010 08:00 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-neilchapman.mp3" length="15124480" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>31:30</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Rhonda Bennetto, TVI Pacific</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_rhonda_bennetto_tvi_pacific/</link>
  <description>Neville Hobson and Shel Holtz talk with Rhonda Bennetto, Executive Director Investor Relations at TVI Pacific, about getting her story out via online communication and social media to engage with shareholders.</description>
  <itunes:subtitle>An FIR interview with Rhonda Bennetto about innovation in investor relations with online communication and social media.</itunes:subtitle>
  <itunes:summary>Neville Hobson and Shel Holtz talk with Rhonda Bennetto, Executive Director Investor Relations at TVI Pacific, about getting her story out via online communication and social media to engage with shareholders.</itunes:summary>
  <pubDate>Wed, 05 May 2010 17:30 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-rhondabennetto.mp3" length="11858756" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>24:42</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Kelly Hoey, President, 85 Broads</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_kelly_hoey_president_85_broads/</link>
  <description>Shel Holtz talks with Kelly Hoey, president of 85 Broads about the women's professional network and her lawyer's  views of employee access to social networks.</description>
  <itunes:subtitle>An FIR interview with Kelly Hoey about the women's professional network 85 Broads and employee access to social networks.</itunes:subtitle>
  <itunes:summary>Shel Holtz talks with Kelly Hoey, president of 85 Broads about the women's professional network and her lawyer's  views of employee access to social networks.</itunes:summary>
  <pubDate>Mon, 19 Apr 2010 11:00 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-hoey.mp3" length="8660213" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>20:29</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Christian Gunning, Boingo</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_christian_gunning_boing/</link>
  <description>Shel Holtz talks with Christian Gunning, director of Corporate Communications at Boingo, about the use of social media to head off a crisis.</description>
  <itunes:subtitle>Christian Gunning of Boingo on the use of social media to reach out to customers after emails were sent by mistake.</itunes:subtitle>
  <itunes:summary>Shel Holtz talks with Christian Gunning, director of Corporate Communications at Boingo, about the use of social media to head off a crisis.</itunes:summary>
  <pubDate>Wed, 14 Apr 2010 11:00 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-gunning.mp3" length="10412157" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>23:22</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Matt Chagnon, Public Service of New Hampshire</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_matt_chagnon_public_service_of_new_hampshire/</link>
  <description>Shel Holtz talks with Matt Chagnon of Public Service of New Hampshire about the utility's use of social media during a recent devastating wind storm.</description>
  <itunes:subtitle>Matt Chagnon, Public Service of New Hampshire, on social media's uses by utilities.</itunes:subtitle>
  <itunes:summary>Shel Holtz talks with Matt Chagnon of Public Service of New Hampshire about the utility's use of social media during a recent devastating wind storm.</itunes:summary>
  <pubDate>Wed, 07 Apr 2010 11:00 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-chagnon.mp3" length="8540255" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>20:12</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Thomas Power, Ecademy</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_thomas_power_ecademy/</link>
  <description>Neville Hobson talks to Ecademy founder and chairman, Thomas Power, at the MIPAA New Influencers Workshop in Banbury, England, on new ideas and new thinking about communication and engagement.</description>
  <itunes:subtitle>Thomas Power, Ecademy, on social media and engagement.</itunes:subtitle>
  <itunes:summary>Neville Hobson talks to Ecademy founder and chairman, Thomas Power, at the MIPAA New Influencers Workshop in Banbury, England, on new ideas and new thinking about communication and engagement.</itunes:summary>
  <pubDate>Tue, 06 Apr 2010 21:00 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-power.mp3" length="6228637" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>12:58</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Tod Maffin on Case Studies Online</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_tod_maffin_on_case_studies_online/</link>
  <description>Shel Holtz speaks with Canadian media personality and social media strategist Tod Maffin on his new website, Case Studies Online.</description>
  <itunes:subtitle>Shel Holtz speaks with Canadian media personality and social media strategist Tod Maffin on his new website, Case Studies Online.</itunes:subtitle>
  <itunes:summary>Shel Holtz speaks with Canadian media personality and social media strategist Tod Maffin on his new website, Case Studies Online.</itunes:summary>
  <pubDate>Wed, 03 Mar 2010 08:30 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-maffin.mp3" length="11389900" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>26:59</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Andreas Wilkens and Michele Dundas Macpherson of MediaFunnel</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_andreas_wilkens_and_michele_macpherson_of_mediafunnel/</link>
  <description>Shel Holtz speaks with MediaFunnel co-founder Andreas Wilens and business development adviser Michele Dundas Macperson about their venture to manage company tweets and other social media messaging.</description>
  <itunes:subtitle>Andreas Wilkens and Michele Dundas Macpherson on MediaFunnel</itunes:subtitle>
  <itunes:summary>Shel Holtz speaks with TweetFunnel co-founder Andreas Wilens and business development adviser Michele Dundas Macperson about their venture to manage company tweets and other social media messaging.</itunes:summary>
  <pubDate>Fri, 05 Feb 2010 08:30 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-mediafunnel.mp3" length="10850679" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>25:42</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Seth Godin on Linchpin</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_seth_godin_on_linchpin/</link>
  <description>Neville Hobson talks with Seth Godin about linchpins, reality, the culture of connection, Cluetrain, and his new book.</description>
  <itunes:subtitle>Seth Godin on Linchpin</itunes:subtitle>
  <itunes:summary>Neville Hobson talks with Seth Godin about linchpins, reality, the culture of connection, Cluetrain, and his new book.</itunes:summary>
  <pubDate>Tue, 26 Jan 2010 08:30 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-sethgodin.mp3" length="6558616" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>13:39</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Steve Widmann and Aaron Hughling, Scott and White</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/for_immediate_release_interview_steve_widmann_and_aaron_hughling_scott_whit/</link>
  <description>Steve Widmann and Aaron Hughling recount the Central Texas hospital's use of social media as victims of the Fort Hood shooting arrived for treatment.</description>
  <itunes:subtitle>Steve Widmann and Aaron Hughling, Scott and White</itunes:subtitle>
  <itunes:summary>Steve Widmann and Aaron Hugling recount the Central Texas hospital's use of social media as victims of the Fort Hood shooting arrived for treatment.</itunes:summary>
  <pubDate>Fri, 22 Jan 2010 18:30 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-sw.mp3" length="9774743" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>23:08</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Scott Monty and Paul Thomas, Ford Motor Company</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/for_immediate_release_interview_scott_monty_and_paul_thomas_ford_motor_comp/</link>
  <description>Scott Monty and Paul Thomas discuss Ford's social media activities in Europe and what the future holds.</description>
  <itunes:subtitle>Scott Monty and Paul Thomas, Ford Motor Company</itunes:subtitle>
  <itunes:summary>Scott Monty and Paul Thomas discuss Ford's social media activities in Europe and what the future holds.</itunes:summary>
  <pubDate>Wed, 13 Jan 2010 18:30 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-fordmontythomas.mp3" length="11584366" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>24:08</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Social Media Group CEO Maggie Fox on a Social Media RFP Template</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_social_media_group_ceo_maggie_fox_on_a_social_media_rfp_template/</link>
  <description>Maggie Fox, founder and CEO of The Social Media Group, discusses the template her organization crafted for social media projectd RFPs.</description>
  <itunes:subtitle>Social Media Group CEO Maggie Fox on a Social Media RFP Template</itunes:subtitle>
  <itunes:summary>Maggie Fox, founder and CEO of The Social Media Group, discusses the template her organization crafted for social media projectd RFPs.</itunes:summary>
  <pubDate>Mon, 11 Jan 2010 15:00 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-maggiefox-RFP.mp3" length="10696144" type="application/octet-stream" />
  <guid isPermaLink="false">http://media.libsyn.com/media/fir/fir-maggiefox-RFP.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>25:20</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Andrea Weckerle, Founder and President, CiviliNation</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_andrea_weckerle_founder_and_president_civilination/</link>
  <description>Andrea Weckerle discusses the origins and goals of CiviliNation, a nonprofit dedicated to making the Net a safer place for civil discourse.</description>
  <itunes:subtitle>A For Immediate Release Interview: Andrea Weckerle, Founder and President, CiviliNation</itunes:subtitle>
  <itunes:summary>Andrea Weckerle discusses the origins and goals of CiviliNation, a nonprofit dedicated to making the Net a safer place for civil discourse.</itunes:summary>
  <pubDate>Thu, 07 Jan 2010 18:00 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-weckerle.mp3" length="12022409" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>28:30</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Tac Anderson, Director of Social Media, Waggener Edstrom</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_tac_anderson_social_media_director_waggener_edstrom/</link>
  <description>Waggener Edstrom Social Media Director Tac Anderson describes the use to which Microsoft put Posterous and explains the new Twendz Pro service.</description>
  <itunes:subtitle>A For Immediate Release Interview: Steve Rubel, Sr. Vice President, Edelman Digital</itunes:subtitle>
  <itunes:summary>Waggener Edstrom Social Media Director Tac Anderson describes the use to which Microsoft put Posterous and explains the new Twendz Pro service.</itunes:summary>
  <pubDate>Sat, 21 Nov 2009 18:00 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-tacanderson.mp3" length="10373217" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>24:34</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Steve Rubel, Sr. Vice President, Edelman Digital</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_steve_rubel_lifestreamer/</link>
  <description>Edelman Digital Insights Director Steve Rubel talks about lifestreaming and the future of PR.</description>
  <itunes:subtitle>A For Immediate Release Interview: Steve Rubel, Sr. Vice President, Edelman Digital</itunes:subtitle>
  <itunes:summary>Edelman Digital Insights Director Steve Rubel talks about lifestreaming and the future of PR.</itunes:summary>
  <pubDate>Fri, 13 Nov 2009 20:45 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/steverubel3.mp3" length="13048032" type="application/octet-stream" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>30:56</itunes:duration>
  <itunes:keywords>public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0</itunes:keywords>
  </item>

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