Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/ Shel Holtz and Neville Hobson interview newsmakers and influencers from the world of communications online and off. A service of For Immediate Release. For Immediate Release is a podcast series addressing the intersection of the online world with public relations and organizational communications. It is anchored by the twice-weekly Hobson and Holtz Report. en-us This work is licensed under a Creative Commons License, http://creativecommons.org/licenses/by-nc-nd/2.0/ Shel Holtz shel@holtz.com no http://www.forimmediaterelease.biz/images/logos/fir-itunes-art.jpg http://www.forimmediaterelease.biz/ Conversations and content from the intersection of public relations and the online world. Business Business Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_craig_silverman_may_16_2008/ A conversation with Craig Silverman, blogger and author, Regret the Error, addressing inaccuracy in journalism. A For Immediate Release Interview: Craig Silverman, author/blogger, Regret the Error A conversation with Craig Silverman, blogger and author, Regret the Error, addressing inaccuracy in journalism. Fri, 016 May 2008 19:50 GMT http://media.libsyn.com/media/fir/fir-silverman.mp3 podcasts no 40:59 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_jon_iwata_ibm_may_5_2008/ In conversation with Jon Iwata, Senior VP Communications, IBM Corporation, about the Arthur W Page Society report on The Authentic Enterprise, and changes to the marketing and communications organizations at IBM. A For Immediate Release Interview: Jon Iwata, IBM In conversation with Jon Iwata, Senior VP Communications, IBM Corporation, about the Arthur W Page Society report on The Authentic Enterprise, and changes to the marketing and communications organizations at IBM. Tue, 06 May 2008 07:30 GMT http://media.libsyn.com/media/fir/fir-iwata.mp3 podcasts no 44:16 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php?/weblog/fir_video_interview_rick_murray_edelman_march_15_2008/ Rick Murray, President, Edelman Digital, speaking at EuroBlog 2008, Brussels, Belgium. A For Immediate Release Video Interview: Rick Murray, Edelman Rick Murray, President, Edelman Digital, speaking at EuroBlog 2008, Brussels, Belgium. Tue, 18 Mar 2008 12:30 GMT http://media.libsyn.com/media/fir/fir-rickmurray.mp4 podcasts no 2:19 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_cnw_groups_melanie_kurzuk/ Melanie Kurzuk of Canada News Wire explains its new Access CNW service, which puts press release control in the hands of the client. A For Immediate Release Interview: CNW Group's Melanie Kurzuk Melanie Kurzuk of Canada News Wire explains its new Access CNW service, which puts press release control in the hands of the client. Fri, 14 Mar 2008 16:00 GMT http://media.libsyn.com/media/fir/fir-kurzuk.mp3 podcasts no 33:55 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_mzingas_rusty_williams_and_aaron_strout/ Mzinga's Rusty Williams and Aaron Strout discuss the growing business demand for social media and community services as well as consolidation in the social media space. A For Immediate Release Interview: Mzinga's Rusty Williams and Aaron Strout Mzinga's Rusty Williams and Aaron Strout discuss the growing business demand for social media and community services as well as consolidation in the social media space. Mon, 03 Mar 2008 05:01 GMT http://media.libsyn.com/media/fir/fir-mzinga.mp3 podcasts no 25:12 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_gmnexts_scot_keller_and_christopher_barger/ Scot Keller and Christopher Barger bring us up to date on GMnext and describe the events surrounding an activist group's campaign on the GMnext site. A For Immediate Release Interview: Connie Reece Scot Keller and Christopher Barger bring us up to date on GMnext and describe the events surrounding an activist group's campaign on the GMnext site.. Sun, 24 Feb 2008 00:20 GMT http://media.libsyn.com/media/fir/fir-gmnext2.mp3 podcasts no 35:52 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_connie_reece_on_the_frozen_pea_fund_february_17_2008/ Connie Reece explains the origins and development of the Frozen Pea Fund, the Twitter-centric effort to raise money to fight breast cancer. A For Immediate Release Interview: Connie Reece Connie Reece explains the origins and development of the Frozen Pea Fund, the Twitter-centric effort to raise money to fight breast cancer. Sun, 17 Feb 2008 16:00 GMT http://media.libsyn.com/media/fir/fir-reece.mp3 podcasts no 33:28 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_sarah_dean_forrester_on_crisis_communication_jan_29_2008/ Sarah Dean Forrester of Trimedia with insight into aspects of effective crisis communication planning and management. A For Immediate Release Interview: Sarah Dean Forrester, Trimedia Sarah Dean Forrester of Trimedia with insight into aspects of effective crisis communication planning and management. Tue, 29 Jan 2008 16:00 GMT http://media.libsyn.com/media/fir/fir-sarah.mp3 podcasts no 09:39 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_forrester_principal_analyst_erica_driver_on_virtual_worlds_ja/ Forrester Research Principal Analyst Erica Driver discusses the report, "Getting Real Work Done in Virtual Worlds" A For Immediate Release Interview: Scot Keller and Christopher Barger, GM Forrester Research Principal Analyst Erica Driver discusses the report, "Getting Real Work Done in Virtual Worlds" Wed, 16 Jan 2008 17:50 GMT http://media.libsyn.com/media/fir/fir-driver.mp3 podcasts no 30:32 public relations, PR, communications Neville Hobson and Shel Holtz http://http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_john_"pat"_philbin_former_fema_communications_director_january_9_2008/ Former FEMA Communications Director John "Pat" Philbin offers his side of the story involving the staged FEMA press conference. Kami Watson Huyse conducts the interview. A For Immediate Release Interview: Scot Keller and Christopher Barger, GM Former FEMA Communications Director John "Pat" Philbin offers his side of the story involving the staged FEMA press conference. Kami Watson Huyse conducts the interview. Wed, 09 Jan 2008 16:30 GMT http://media.libsyn.com/media/fir/fir-philbin.mp3 podcasts no 1:03:56 public relations, PR, communications Neville Hobson and Shel Holtz http://http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_scot_keller_and_christopher_barger_on_GMNext_jan_3_2008/ Scot Keller and Christopher Barger discuss GM Next, General Motors' plan to engage in social media conversations as a key element of its 100th anniversary celebration. A For Immediate Release Interview: Scot Keller and Christopher Barger, GM Scot Keller and Christopher Barger discuss GM Next, General Motors' plan to engage in social media conversations as a key element of its 100th anniversary celebration. Thu, 03 Jan 2008 15:01 GMT http://media.libsyn.com/media/fir/fir-gmnext.mp3 podcasts no 38:04 public relations, PR, communications Neville Hobson and Shel Holtz http://http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_the_launch_of_gm_next_january_3_2008/ Scot Keller and Christopher Barger discuss GM Next, General Motors' plan to engage in social media conversations as a key element of its 100th anniversary celebration. A For Immediate Release Interview: Scot Keller and Christopher Barger, GM Scot Keller and Christopher Barger discuss GM Next, General Motors' plan to engage in social media conversations as a key element of its 100th anniversary celebration. Thu, 03 Jan 2008 15:01 GMT http://media.libsyn.com/media/fir/fir-gmnext.mp3 podcasts no 38:04 public relations, PR, communications Neville Hobson and Shel Holtz http://http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_jeremy_burton_ceo_serena software_on_facebook_fridays_nov_16_2007/ Serena Software CEO Jeremy Burton discusses his decision to encourage employees to use Facebook at work. A For Immediate Release Interview: Jeremy Burton, CEO, Serena Software Serena Software CEO Jeremy Burton discusses his decision to encourage employees to use Facebook at work. Fri, 16 Nov 2007 22:00 GMT http://media.libsyn.com/media/fir/fir-burton.mp3 podcasts no 24:25 public relations, PR, communications Neville Hobson and Shel Holtz http://http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_lynn_tyson_vp_investor_relations_dell_on_dell_shares_nov_1_2007/ Exclusive: Lynn Tyson discusses Dell's new investor relations blog and how it will help Dell expand beyond the traditional approaches to IR. A For Immediate Release Interview: Lynn Tyson, VP Investor Relations, Dell Inc. Exclusive: Lynn Tyson discusses Dell's new investor relations blog and how it will help Dell expand beyond the traditional approaches to IR. Thu, 01 Nov 2007 19:00 GMT http://media.libsyn.com/media/fir/fir-tyson.mp3 podcasts no 21:02 public relations, PR, communications Neville Hobson and Shel Holtz http://http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_john_penberthy_smith_hutchison_3g_uk_october_29_2007/ John Penberthy-Smith, Marketing Director at Hutchison 3G UK Ltd., discusses 3's marketing and communication plans for the Skypephone focused on experiential marketing and word of mouth. A For Immediate Release Interview: John Penberthy-Smith, Hutchison 3G UK. John Penberthy-Smith, Marketing Director at Hutchison 3G UK Ltd., discusses 3's marketing and communication plans for the Skypephone focused on experiential marketing and word of mouth. Wed, 31 Oct 2007 13:00 GMT http://media.libsyn.com/media/fir/fir-3jps.mp3 podcasts no 11:55 public relations, PR, communications Neville Hobson and Shel Holtz http://http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_david_carter_cto_awareness_october_30_2007/ Awareness CTO David Carter discusses implementing an enterprise social media platform for financial services company Northwestern Mutual A For Immediate Release Interview: David Carter, CTO, Awareness. Awareness CTO David Carter discusses implementing an enterprise social media platform for financial services company Northwestern Mutual Wed, 31 Oct 2007 06:00 GMT http://media.libsyn.com/media/fir/fir-carter.mp3 podcasts no 26:00 public relations, PR, communications Neville Hobson and Shel Holtz http://http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_conor_oneill_loudervoice_september_29_2007/ Recorded at PodCamp Ireland in Kilkenny, Ireland, Neville Hobson talked with Conor O'Neill about Cubic Telecom's global SIM card and new dual mode GSM/WiFi mobile phone, and the buzz that's resulted. A For Immediate Release Interview: Conor O'Neill on Cubic Telecom. Recorded at PodCamp Ireland in Kilkenny, Ireland, Neville Hobson talked with Conor O'Neill about Cubic Telecom's global SIM card and new dual mode GSM/WiFi mobile phone, and the buzz that's resulted. Sun, 30 Sep 2007 10:30 GMT http://media.libsyn.com/media/fir/fir-cubic.mp3 podcasts no 11:53 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/fir_forrester_research_analysts_rob_koplowitz_and_g_oliver_young_09_21_07/ Shel spoke with Forrester Research analysts Rob Koplowitz and G. Oliver Young about new research into the use of Web 2.0 tools on intranets. A For Immediate Release Interview: Forrester Research Analysts Rob Koplowitz and G. Oliver Young on Web 2.0 for intranets Shel spoke with Forrester Research analysts Rob Koplowitz and G. Oliver Young about new research into the use of Web 2.0 tools on intranets. Fri, 21 Sep 2007 22:30 GMT http://media.libsyn.com/media/fir/fir-forrester.mp3 podcasts no 21:04 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/fir_interview_mark_ragan_ceo_ragan_communications_august_19_2007/ Neville and Shel spoke with Mark Brill about the launch and evolution of Bristol-based Internet radio station Salaam Shalom, which seeks to bridge the divide between Jews and Muslims. A For Immediate Release Interview Neville and Shel spoke with Mark Brill about the launch and evolution of Bristol-based Internet radio station Salaam Shalom, which seeks to bridge the divide between Jews and Muslims. Fri, 07 Sep 2007 18:15 GMT http://media.libsyn.com/media/fir/fir-brill.mp3 podcasts no 29:13 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/fir_interview_mark_ragan_ceo_ragan_communications_august_19_2007/ Neville and Shel spoke with Mark Ragan on June 7 at the Engagement and Social Media conference in London. The discussion covered MyRagan.com and MyRaganTV.com. A For Immediate Release Interview Neville and Shel spoke with Mark Ragan on June 7 at the Engagement and Social Media conference in London. The discussion covered MyRagan.com and MyRaganTV.com. Mon, 20 Aug 2007 00:40 GMT http://ripple.radiotail.com/142/fir-mark_ragan.mp3 podcasts no 25:01 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/fir_interview_steve_mallison_jones_vlogyourjob_august_17_2007/ Neville spoke with Steve Mallison-Jones about VlogYourJob, the UK's first online video recruitment website, launched on August 13. A For Immediate Release Interview Neville spoke with Steve Mallison-Jones about VlogYourJob, the UK's first online video recruitment website, launched on August 13. Fri, 17 Aug 2007 14:00 GMT http://ripple.radiotail.com/142/fir-vlogyourjob.mp3 podcasts no 12:04 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/fir_interview_pete_blackshaw_nielsen_buzzmetrics_august_8_2007/ Neville and Shel spoke with Nielsen-BuzzMetrics CMO Pete Blackshaw about defensive branding. A For Immediate Release Interview Neville and Shel spoke with Nielsen-BuzzMetrics CMO Pete Blackshaw about defensive branding. Wed, 08 Aug 2007 22:35 GMT http://ripple.radiotail.com/142/fir-pb3.mp3 podcasts no 32:15 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/fir_interviews_sallie_goetsch_at_imeme_conference_07_31_07/ Sallie Goetsch interviews participants at Fortune Magazine's iMeme Conference in San Francisco. A For Immediate Release Interview Sallie Goetsch interviews participants at Fortune Magazine's iMeme Conference in San Francisco. Tue, 31 Jul 2007 20:05 GMT http://ripple.radiotail.com/142/fir-imeme.mp3 podcasts no 24:27 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/fir_interview_david_kirkpatrick_fortune_magazine_july_2_2007/ Neville and Shel spoke with David Kirkpatrick, Fortune's senior editor for Internet and Technology, about themes associated with Fortune's upcoming iMeme conference. A For Immediate Release Interview Neville and Shel spoke with David Kirkpatrick, Fortune's senior editor for Internet and Technology, about themes associated with Fortune's upcoming iMeme conference. Mon, 02 Jul 2007 23:05 GMT http://ripple.radiotail.com/142/fir-kirkpatrick.mp3 podcasts no 33:08 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/fir_interview_ike_pigott_american_red_cross_06_02_07/ Shel spoke with Ike Pigott, the American Red Cross' communications director in the Southeast. Pigott has established the use of blogs for disaster relief and is expanding the effort. A For Immediate Release Interview Shel spoke with Ike Pigott, the American Red Cross' communications director in the Southeast. Pigott has established the use of blogs for disaster relief and is expanding the effort. Sat, 02 Jun 2007 07:00 GMT http://ripple.radiotail.com/142/fir-pigott.mp3 podcasts no 23:40 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/fir_interview_karl_susman_blogger_podcaster_insurance_06_01_07/ Shel spoke with Karl Susman, a Los Angeles-based insurance agent who has introduced the first-ever liability insurance policy for podcasters and bloggers. A For Immediate Release Interview Shel spoke with Karl Susman, a Los Angeles-based insurance agent who has introduced the first-ever liability insurance policy for podcasters and bloggers. Fri, 01 Jun 2007 22:30 GMT http://ripple.radiotail.com/142/fir-susman.mp3 podcasts no 20:30 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/fir_interview_robin_crumby_melcrum_may_31_2007/ Neville talked to Robin Crumby about the Melcrum Communicators' Network - its launch, what's in it for communicators, where it fits in a crowded social networks space, and what the future might hold. A For Immediate Release Interview Neville talked to Robin Crumby about the Melcrum Communicators' Network - its launch, what's in it for communicators, where it fits in a crowded social networks space, and what the future might hold. Fri, 01 Jun 2007 08:00 GMT http://ripple.radiotail.com/142/fir-crumby.mp3 podcasts no 13:38 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/fir_interview_podcast_101_class_at_newcomm_forum_03_07_07/ Shel conducted a pre-conference workshop on podcasting that concluded with the class producing their own show. Canadian communicator Robin Browne interviewed fellow workshop participants on how they use their mobile phones for purposes other than making phone calls and how mobile phones could impact their organizations' communication efforts. A For Immediate Release Interview Shel conducted a pre-conference workshop on podcasting that concluded with the class producing their own show. Canadian communicator Robin Browne interviewed fellow workshop participants on how they use their mobile phones for purposes other than making phone calls and how mobile phones could impact their organizations' communication efforts. Thu, 08 Mar 2007 06:40 GMT http://ripple.radiotail.com/142/ncf-pc.mp3 podcasts no 4:20 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/ Dell Computers' Lionel Menchaca discusses the creation and evolution of the Direct2Dell blog. The Hobson and Holtz Report Dell Computers' Lionel Menchaca discusses the creation and evolution of the Direct2Dell blog. Wed, 17 Jan 2007 20:00 GMT http://ripple.radiotail.com/142/fir-menchaca.mp3 podcasts no 37:25 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/ Silicon Valley entrepreneur and social media guru Chris Heuer explains the evolution, processes, and status of the social media press release working group. The Hobson and Holtz Report Silicon Valley entrepreneur and social media guru Chris Heuer explains the evolution, processes, and status of the social media press release working group. Wed, 27 Dec 2006 01:30 GMT http://ripple.radiotail.com/142/fir-heuer.mp3 podcasts no 31:06 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/ Steve discusses his nearly one year at Edelman, his learnings from the WalMart kerfuffle, his time with Bill Gates, his view of agency structure in the era of social media, page views, widgets, and the year ahead. The Hobson and Holtz Report Steve discusses his nearly one year at Edelman, his learnings from the WalMart kerfuffle, his time with Bill Gates, his view of agency structure in the era of social media, page views, widgets, and the year ahead. Fri, 22 Dec 2006 18:30 GMT http://ripple.radiotail.com/142/fir-rubel.mp3 podcasts no 36:11 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/ Podzinger President Alex Laats -- a member of BBN's executive team -- discusses audio and video search, consumer tolerance for ads in free videos, and the value of audio versus video. The Hobson and Holtz Report Podzinger President Alex Laats -- a member of BBN's executive team -- discusses audio and video search, consumer tolerance for ads in free videos, and the value of audio versus video. Tue, 19 Dec 2006 19:30 GMT http://ripple.radiotail.com/142/fir-laats.mp3 podcasts no 24:49 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/ Doug Haslam is an PR rep for Topaz Partners, handling the Podcast Ready account and addressing Apple's order for his client to stop using the term "pod" in its trademark application. The Hobson and Holtz Report Doug Haslam is an PR rep for Topaz Partners, handling the Podcast Ready account and addressing Apple's order for his client to stop using the term "pod" in its trademark application.7 Thu, 05 Oct 2006 06:00 GMT http://ripple.radiotail.com/142/fir-haslam.mp3 podcasts no 18:09 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/ Pia de Gysser, CIO at Agria Insurance, on the web as a knowledge resource for customers including the role of forums and blogs. The Hobson and Holtz Report Pia de Gysser, CIO at Agria Insurance, on the web as a knowledge resource for customers including the role of forums and blogs. Thu, 07 Sep 2006 14:45 GMT http://ripple.radiotail.com/142/fir-piadegysser.mp3 podcasts no 13:39 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/ Podshow CEO and co-founder Ron Bloom talks about business podcasting internal and external, and explains the company's relationship with AOL's AIM Pro instant messenger. The Hobson and Holtz Report Podshow CEO and co-founder Ron Bloom talks about business podcasting internal and external, and explains the company's relationship with AOL's AIM Pro instant messenger. Mon, 21 Aug 2006 23:30 GMT http://ripple.radiotail.com/142/fir-bloom.mp3 podcasts no 22:58 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/ Onalytica founder Flemming Madsen discusses his firm's latest research report on influence and popularity on the topic of blog marketing. The Hobson and Holtz Report Onalytica founder Flemming Madsen discusses his firm's latest research report on influence and popularity on the topic of blog marketing. Mon, 24 Jul 2006 14:30 GMT http://ripple.radiotail.com/142/fir-onalytica.mp3 podcasts no 21:00 public relations, PR, communications