Saturday, January 27, 2007

NMRCast #14 - 01/27/07 - What a week it’s been

The New Media Release Podcast, episode 14 can be downloaded here, heard directly from this page, or subscribed to via the NMRCast feed. Also, the Apple iTunes subscription is now available here or by searching for NMRCast at the Apple iTunes store under “podcasts.” If you subscribe to the FIR “everything” feed, however, this podcast will not be included.

Content summary:Since the Third Thursday event and Stowe Boyd’s subsequent post, there has been a flurry of activity in the blogosphere addressing the value (or lack of value) for a social media news release. Chris Heuer, Tom Foremski, and Shel Holtz review the various points different posts have made and how it can affect the develoment of the social media release..

Show notes for Jan. 27, 2007

Welcome to NMRCast episode #14, a 29-minute podcast recorded live from the San Francisco Bay Area.
Download the file here (MP3, 13.3 MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:A sampling of posts appearing this week, in reverse chronological order, followed by two key reference sites for the Social Media Press Release:

• Shel Holtz’s post, “Stowe says I don’t get it”
• Stowe Boyd’s post, “Shel Holtz is the Perfect Example of PR People Who Don’t Get It”
• Stowe Boyd’s post, “The Pefect Example of PR People Who Don’t Get It”
• Phil Gomes’ post, “Stowe and Scoble Hate the New Media Release—EVERYBODY PANIC!”
• Lionel Menchaca’s Direct2Dell post, ““Social Media Press Releases” Deep Jive Interests post on the subject, “Why the Social Media Press Release Matters” Shel Holtz’s post, “Throwing out the tool with the blogwater”
• Brian Solis’ post, “Enough Already: Getting the Social Media Press Release All Wrong”
• Robert Scoble’s post, “Stowe’s Right, Let’s Kill the Social Media Press Release Now”
• Stowe Boyd’s post, “Public Relations and Social Media: The Press Release is Dead”
• The new Social Media Release site, home of the social media release requirements
• Google Groups mailing list for New Media Release discussion (please join!)

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