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  <title>NMRCast</title> 
  <itunes:author>Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/</link> 
  <description>The regular podcast of the New Media Release working group.</description> 
  <itunes:subtitle>An informal discussion of issues, progress, and ideas.</itunes:subtitle>
  <itunes:summary>The NMR working group is comprised of communicators who have opted to join in the discussion about the evolution of the press release into the era of social computing.</itunes:summary>
  <language>en-us</language> 
  <copyright>This work is licensed under a Creative Commons License, http://creativecommons.org/licenses/by-nc-nd/2.0/</copyright> 
  <itunes:owner>
    <itunes:name>Shel Holtz</itunes:name>
    <itunes:email>shel@holtz.com</itunes:email>
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<category>Business</category>
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        <itunes:category text="Management &amp; Marketing"/>
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<item>
  <title>NMRCast #17: Pre-specification working document released - December 22, 2007</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/nmrcast_17_pre_specification_working_document_released/</link>
  <description>Your feedback is needed on a working document; the crew discusses a flurry of posts, pro and con, about the social media release.</description>
  <itunes:subtitle>NMRCast</itunes:subtitle>
  <itunes:summary>Your feedback is needed on a working document; the crew discusses a flurry of posts, pro and con, about the social media release</itunes:summary>
  <pubDate>Sat, 22 Dec 2007 16:30 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>32:39</itunes:duration>
  <itunes:keywords>public relations, PR, communications</itunes:keywords>
  </item>

<item>
  <title>NMRCast #16: Shannon Whitley joins the conversation - June 30, 2007</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/nmrcast_16_shannon_whitley_joins_the_conversation</link>
  <description>PRXBuilder's Shannon Whitley is assuming leadership for the working group's tech specification; HP issues a social media release.</description>
  <itunes:subtitle>The Hobson and Holtz Report</itunes:subtitle>
  <itunes:summary>PRXBuilder's Shannon Whitley is assuming leadership for the working group's tech specification; HP issues a social media release.</itunes:summary>
  <pubDate>Sat, 30 Jun 2007 12:00 GMT</pubDate>
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  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>19:04</itunes:duration>
  <itunes:keywords>public relations, PR, communications</itunes:keywords>
  </item>

<item>
  <title>NMRCast #15: Todd Defren joins the conversation - June 4, 2007</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/nmrcast_14_todd_defren_joins_the_conversation/</link>
  <description>SHIFT Communications' Todd Defren joins Brian and Shel to discuss the one-year anniversary of SHIFT's NMR template, its social media newsroom template, the status of the working group, and more.</description>
  <itunes:subtitle>The Hobson and Holtz Report</itunes:subtitle>
  <itunes:summary>SHIFT Communications' Todd Defren joins Brian and Shel to discuss the one-year anniversary of SHIFT's NMR template, its social media newsroom template, the status of the working group, and more.</itunes:summary>
  <pubDate>Mon, 04 Jun 2007 16:15 GMT</pubDate>
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  <itunes:duration>25:49</itunes:duration>
  <itunes:keywords>public relations, PR, communications</itunes:keywords>
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<item>
  <title>For Immediate Release Speakers and Speeches: New Communications Forum Panel Discussion on the Social Media Press Release - March 8, 2007</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_speakers_speeches_nmrcast_ncf_panel_on_the_social_media_press_release_m/</link>
  <description>The social media press release is the focus of this panel discussion held the first day of the New Communications Forum in Las Vegas, NV, on March 8.</description>
  <itunes:subtitle>The Hobson and Holtz Report</itunes:subtitle>
  <itunes:summary>The social media press release is the focus of this panel discussion held the first day of the New Communications Forum in Las Vegas, NV, on March 8.</itunes:summary>
  <pubDate>Sun, 11 Mar 2007 18:00 GMT</pubDate>
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  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>1:02:14</itunes:duration>
  <itunes:keywords>public relations, PR, communications</itunes:keywords>
  </item>

<item>
  <title>NMRCast #14: What a week it's been! - January 27, 2007</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/nmrcast_14_what_a_week_its_been/</link>
  <description>Chris, Tom, and Shel review the flurry of blog posts, pro and con, that have been written since the Third Thursday event on January 18.</description>
  <itunes:subtitle>The Hobson and Holtz Report</itunes:subtitle>
  <itunes:summary>Chris, Tom, and Shel review the flurry of blog posts, pro and con, that have been written since the Third Thursday event on January 18.</itunes:summary>
  <pubDate>Sat, 27 Jan 2007 23:00 GMT</pubDate>
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  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>29:05</itunes:duration>
  <itunes:keywords>public relations, PR, communications</itunes:keywords>
  </item>

<item>
  <title>NMRCast #13: Third Thursday Panel Discussion on the Social Media Press Release - January 18, 2007</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/</link>
  <description>The social media press release is the focus of this panel discussion held at the Bay Area's Third Thursday meeting in San Francisco on January 18.</description>
  <itunes:subtitle>The Hobson and Holtz Report</itunes:subtitle>
  <itunes:summary>The social media press release is the focus of this panel discussion held at the Bay Area's Third Thursday meeting in San Francisco on January 18.</itunes:summary>
  <pubDate>Sat, 20 Jan 2007 23:50 GMT</pubDate>
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  <itunes:duration>1:15:23</itunes:duration>
  <itunes:keywords>public relations, PR, communications</itunes:keywords>
  </item>

<item>
  <title>NMRCast #12: Fleishman and Edelman add their two cents</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/</link>
  <description>Edelman and Fleishman Hillard join the social media release party..</description>
  <itunes:subtitle>The Hobson and Holtz Report</itunes:subtitle>
  <itunes:summary>Edelman and Fleishman join the social media release party.</itunes:summary>
  <pubDate>Mon, 11 Dec 2006 23:50 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>28:13</itunes:duration>
  <itunes:keywords>public relations, PR, communications</itunes:keywords>
  </item>

<item>  
  <title>NMRCast Episode #11 - A social media release summit is on the horizon!</title>  
  <itunes:author>Shel Holtz</itunes:author>  
  <link>http://www.forimmediaterelease.biz/</link>  
  <description>Reactions to the social media release concept; a social media release summit is coming; we need case studies contributed to the social media release wiki.</description> 
  <itunes:subtitle>Discussing the New Media Release</itunes:subtitle>  
  <itunes:summary>Reactions to the social media release concept; a social media release summit is coming; we need case studies contributed to the social media release wiki.</itunes:summary>  
  <pubDate>Sat, 02 Dec 2006 18:45:00 GMT</pubDate>   
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<category>podcasts</category>
<itunes:explicit>no</itunes:explicit>
<itunes:duration>29:26</itunes:duration>
<itunes:keywords>news release, press release, media release</itunes:keywords>
</item>

<item>  
  <title>NMRCast Episode #10 - Requirements are released!</title>  
  <itunes:author>Shel Holtz</itunes:author>  
  <link>http://www.forimmediaterelease.biz/</link>  
  <description>Visit socialmediarelease.org to review the requirements; we talk metrics; we miss Tom.</description> 
  <itunes:subtitle>Discussing the New Media Release</itunes:subtitle>  
  <itunes:summary>CVisit socialmediarelease.org to review the requirements; we talk metrics; we miss Tom.</itunes:summary>  
  <pubDate>Thu, 02 Nov 2006 02:45:00 GMT</pubDate>   
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<category>podcasts</category>
<itunes:explicit>no</itunes:explicit>
<itunes:duration>31:47</itunes:duration>
<itunes:keywords>news release, press release, media release</itunes:keywords>
</item>

<item>  
  <title>NMRCast Episode #9 - Tag, you're it</title>  
  <itunes:author>Shel Holtz</itunes:author>  
  <link>http://www.forimmediaterelease.biz/</link>  
  <description>Catching up on this and that.</description> 
  <itunes:subtitle>Discussing the New Media Release</itunes:subtitle>  
  <itunes:summary>Catching up on this and that.</itunes:summary>  
  <pubDate>Wed, 25 Oct 2006 14:45:00 GMT</pubDate>   
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<category>podcasts</category>
<itunes:explicit>no</itunes:explicit>
<itunes:duration>25:25</itunes:duration>
<itunes:keywords>news release, press release, media release</itunes:keywords>
</item>

<item>  
  <title>NMRCast Episode #8 - Tag, you're it</title>  
  <itunes:author>Shel Holtz</itunes:author>  
  <link>http://www.forimmediaterelease.biz/</link>  
  <description>Working group update, tag discussion, Sun's Schwartz wants blogs to fulfill disclosure requirements.</description> 
  <itunes:subtitle>Discussing the New Media Release</itunes:subtitle>  
  <itunes:summary>Working group update, tag discussion, Sun's Schwartz wants blogs to fulfill disclosure requirements.</itunes:summary>  
  <pubDate>Tue, 10 Oct 2006 14:45:00 GMT</pubDate>   
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<category>podcasts</category>
<itunes:explicit>no</itunes:explicit>
<itunes:duration>27:55</itunes:duration>
<itunes:keywords>news release, press release, media release</itunes:keywords>
</item>

<item>  
  <title>NMRCast Episode #7 - Real-world implementations</title>  
  <itunes:author>Shel Holtz</itunes:author>  
  <link>http://www.forimmediaterelease.biz/</link>  
  <description>Real-world implementations.</description> 
  <itunes:subtitle>Discussing the New Media Release</itunes:subtitle>
  <itunes:summary>Real-world implementations.</itunes:summary> 
  <pubDate>Fri, 08 Sep 2006 14:45:00 GMT</pubDate>   
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<category>podcasts</category>
<itunes:explicit>no</itunes:explicit>
<itunes:duration>26:23</itunes:duration>
<itunes:keywords>news release, press release, media release</itunes:keywords>
</item>

<item>
  <title>NMRCast Episode #6 - Business Wire Joins the Group</title>
  <itunes:author>Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/</link>
  <description>Business Wire joins the working group.</description>
  <itunes:subtitle>Discussing the New Media Release</itunes:subtitle>
  <itunes:summary>Business Wire joins the working group.</itunes:summary>
  <pubDate>Fri, 25 Aug 2006 23:50:00 GMT</pubDate> 
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>12:45</itunes:duration>
  <itunes:keywords>news release, press release, media release</itunes:keywords>
  </item>

<item>
  <title>NMRCast Episode #5 - XML</title>
  <itunes:author>Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/</link>
  <description>Report on a Social Media Club meeting; introduction of a case-study contest.</description>
  <itunes:subtitle>Discussing the New Media Release</itunes:subtitle>
  <itunes:summary>Report on a Social Media Club meeting; introduction of a case-study contest.</itunes:summary>
  <pubDate>Fri, 18 Aug 2006 00:01:00 GMT</pubDate> 
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>34:44</itunes:duration>
  <itunes:keywords>news release, press release, media release</itunes:keywords>
  </item>

<item>
  <title>NMRCast Episode #4 - XML</title>
  <itunes:author>Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/</link>
  <description>Discussion of XML and microformats in the new media release.</description>
  <itunes:subtitle>Discussing the New Media Release</itunes:subtitle>
  <itunes:summary>Discussion of XML and microformats in the new media release.</itunes:summary>
  <pubDate>Tue, 15 Aug 2006 01:15:00 GMT</pubDate> 
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>23:00</itunes:duration>
  <itunes:keywords>news release, press release, media release</itunes:keywords>
  </item>

<item>
  <title>NMRCast Episode #3 - Names and Wire Services</title>
  <itunes:author>Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/</link>
  <description>Discussion covered getting everybody to work toward a common goal, naming the product, and the role wire services will play.</description>
  <itunes:subtitle>Discussing the New Media Release</itunes:subtitle>
  <itunes:summary>Discussion covered getting everybody to work toward a common goal, naming the product, and the role wire services will play</itunes:summary>
  <pubDate>Tue, 01 Aug 2006 01:15:00 GMT</pubDate> 
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>32:18</itunes:duration>
  <itunes:keywords>news release, press release, media release</itunes:keywords>
  </item>

<item>
  <title>NMRCast Episode #2 - Introducing the NMRCast</title>
  <itunes:author>Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/</link>
  <description>Tom Foremski, who first proposed a new approach to the press release, and Todd Defren, whose SHIFT Communications introduced the first attempt at a new media release, join Chris Heuer and Shel Holtz for a discussion of the state of the effort.</description>
  <itunes:subtitle>An introduction to the NMRCast.</itunes:subtitle>
  <itunes:summary>Tom Foremski, who first proposed a new approach to the press release, and Todd Defren, whose SHIFT Communications introduced the first attempt at a new media release, join Chris Heuer and Shel Holtz for a discussion of the state of the effort.</itunes:summary>
  <pubDate>Fri, 21 Jul 2006 19:15:00 GMT</pubDate> 
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>26:13</itunes:duration>
  <itunes:keywords>news release, press release, media release</itunes:keywords>
  </item>

<item>
  <title>NMRCast Episode #1 - Introducing the NMRCast</title>
  <itunes:author>Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/</link>
  <description>Shel Holtz and Chris Heuer introduce the NMRCast.</description>
  <itunes:subtitle>An introduction to the NMRCast.</itunes:subtitle>
  <itunes:summary>Shel Holtz and Chris Heuer introduce the NMRCast.</itunes:summary>
  <pubDate>Fri, 14 Jul 2006 21:30:00 GMT</pubDate> 
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>35:25</itunes:duration>
  <itunes:keywords>news release, press release, media release</itunes:keywords>
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