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  <title>For Immediate Release: Sessions and Speakers</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/</link>
  <description>Recordings of keynote sessions, conference breakouts, and other talks, with permission of the speakers.</description>
  <itunes:subtitle>A service of For Immediate Release.</itunes:subtitle>
  <itunes:summary>For Immediate Release is a podcast addressing the intersection of the online world with public relations and organizational communications. It is anchored by the twice-weekly Hobson and Holtz Report.</itunes:summary>
  <language>en-us</language>
  <copyright>This work is licensed under a Creative Commons License, http://creativecommons.org/licenses/by-nc-nd/2.0/</copyright>
  <itunes:owner>
    <itunes:name>Shel Holtz</itunes:name>
    <itunes:email>shel@holtz.com</itunes:email>
  </itunes:owner>
  <itunes:explicit>no</itunes:explicit>

<category>Business</category>

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        <itunes:category text="Management &amp; Marketing"/>
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  <itunes:category text="Business">
  <itunes:category text="Management &amp; Marketing"/>
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<item>
  <title>For Immediate Release Speakers and Speeches: Social Networks and Business Communication - June 25, 2008</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_speakers_speeches_social_networks_and/</link>
  <description>Shel Holtz's session from the 2008 IABC International Conference in New York City, June 25, 2008.</description>
  <itunes:subtitle>FIR Speakers and Speeches</itunes:subtitle>
  <itunes:summary>Shel Holtz's session from the 2008 IABC International Conference in New York City, June 25, 2008.</itunes:summary>
  <pubDate>Fri, 27 May 2008 03:10 GMT</pubDate>
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  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>1:015:29</itunes:duration>
  <itunes:keywords>public relations, PR, communications</itunes:keywords>
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<item>
  <title>For Immediate Release Speakers and Speeches: Employees Are the Brand - April 23, 2008</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_speakers_speeches_employees_are_the_brand/</link>
  <description>Shel Holtz's session from the New Communications Forum.</description>
  <itunes:subtitle>FIR Speakers and Speeches</itunes:subtitle>
  <itunes:summary>Shel Holtz's session from the New Communications Forum</itunes:summary>
  <pubDate>Sat, 03 May 2008 17:05 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>1:03:43</itunes:duration>
  <itunes:keywords>public relations, PR, communications</itunes:keywords>
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<item>
  <title>For Immediate Release Speakers and Speeches: ROI of Online Press Releases - April 23, 2008</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_speakers_speeches_roi_of_online_press_releases/</link>
  <description>Dr. Mihaela Vorvoreanu presents results of a SNCR research project at the New Communications Forum in Santa Rosa, California.</description>
  <itunes:subtitle>FIR Speakers and Speeches</itunes:subtitle>
  <itunes:summary>Dr. Mihaela Vorvoreanu presents results of a SNCR research project at the New Communications Forum in Santa Rosa, California.</itunes:summary>
  <pubDate>Sat, 03 May 2008 02:15 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>25:13</itunes:duration>
  <itunes:keywords>public relations, PR, communications</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Speakers and Speeches: Lindsey Nicole Loughman on Edelman Digital Bootcamp - March 24, 2008</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_speakers_speeches_lindsey_nicole_loughman_on_edelman_digital_bootcamp_march_24_20/</link>
  <description>Lindsey Nicole Loughman, a student at the University of Georgia, speaks with speakers and participants at a conference Edelman put together on March 1, 2008.</description>
  <itunes:subtitle>FIR Speakers and Speeches</itunes:subtitle>
  <itunes:summary>Lindsey Nicole Loughman, a student at the University of Georgia, speaks with speakers and participants at a conference Edelman put together on March 1, 2008.</itunes:summary>
  <pubDate>Mon, 24 Mar 2008 15:15 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>13:01</itunes:duration>
  <itunes:keywords>public relations, PR, communications</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Speakers and Speeches: Chapter 20 of How to Do Everything with Podcasting - July 9, 2007</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_speakers_speeches_where_podcasting_fits_in_the_business_world_july_9_20/</link>
  <description>Neville and Shel read Chapter 20 of their new book, "How to Do Everything with Podcasting"</description>
  <itunes:subtitle>The Hobson and Holtz Report</itunes:subtitle>
  <itunes:summary>Neville and Shel read Chapter 20 of their new book, "How to Do Everything with Podcasting"</itunes:summary>
  <pubDate>Mon, 09 Jul 2007 23:40 GMT</pubDate>
  <enclosure url="http://ripple.radiotail.com/142/fir-chapter20.mp3" length="10629635" type="audio/mpeg" />
  <guid>http://ripple.radiotail.com/142/fir-chapter20.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>22:04</itunes:duration>
  <itunes:keywords>public relations, PR, communications</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Speakers and Speeches: New Communications Forum Panel Discussion on the Social Media Press Release - March 8, 2007</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_speakers_speeches_nmrcast_ncf_panel_on_the_social_media_press_release_m/</link>
  <description>The social media press release is the focus of this panel discussion held the first day of the New Communications Forum in Las Vegas, NV, on March 8.</description>
  <itunes:subtitle>The Hobson and Holtz Report</itunes:subtitle>
  <itunes:summary>The social media press release is the focus of this panel discussion held the first day of the New Communications Forum in Las Vegas, NV, on March 8.</itunes:summary>
  <pubDate>Sun, 11 Mar 2007 18:00 GMT</pubDate>
  <enclosure url="http://ripple.radiotail.com/142/smpr-ncf.mp3" length="29915541" type="audio/mpeg" />
  <guid>http://ripple.radiotail.com/142/fir-smpr-ncf.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>1:02:14</itunes:duration>
  <itunes:keywords>public relations, PR, communications</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interviews: Podcasting 101 Workshop</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_interview_podcast_101_class_at_newcomm_forum_03_07_07/</link>
  <description>Shel conducted a pre-conference workshop on podcasting that concluded with the class producing their own show. Canadian communicator Robin Browne interviewed fellow workshop participants on how they use their mobile phones for purposes other than making phone calls and how mobile phones could impact their organizations' communication efforts.</description>
  <itunes:subtitle>A For Immediate Release Interview</itunes:subtitle>
  <itunes:summary>Shel conducted a pre-conference workshop on podcasting that concluded with the class producing their own show. Canadian communicator Robin Browne interviewed fellow workshop participants on how they use their mobile phones for purposes other than making phone calls and how mobile phones could impact their organizations' communication efforts.</itunes:summary>
  <pubDate>Thu, 08 Mar 2007 06:40 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>4:20</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Speakers and Speeches: Third Thursday Panel Discussion on the Social Media Press Release - January 18, 2007</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/</link>
  <description>The social media press release is the focus of this panel discussion held at the Bay Area's Third Thursday meeting in San Francisco on January 18.</description>
  <itunes:subtitle>The Hobson and Holtz Report</itunes:subtitle>
  <itunes:summary>The social media press release is the focus of this panel discussion held at the Bay Area's Third Thursday meeting in San Francisco on January 18.</itunes:summary>
  <pubDate>Sat, 20 Jan 2007 23:50 GMT</pubDate>
  <enclosure url="http://ripple.radiotail.com/142/fir-thirdthursday-nmr.mp3" length="36305833" type="audio/mpeg" />
  <guid>http://ripple.radiotail.com/142fir-thirdthursday-nmr.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>1:15:23</itunes:duration>
  <itunes:keywords>public relations, PR, communications</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Speakers and Speeches: Shel Holtz and Terry Fallis on podcasting: November 15, 2006</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/</link>
  <description>Shel Holtz and Terry Fallis (of the Inside PR podcast) give a breakfast presentation to Thornley Fallis clients in Toronto on November 15, 2006. Recording courtesy of Inside PR.</description>
  <itunes:subtitle>The Hobson and Holtz Report</itunes:subtitle>
  <itunes:summary>Shel Holtz and Terry Fallis (of the Inside PR podcast) give a breakfast presentation to Thornley Fallis clients in Toronto on November 15, 2006. Recording courtesy of Inside PR.</itunes:summary>
  <pubDate>Fri, 01 Dec 2006 23:26 GMT</pubDate>
  <enclosure url="http://ripple.radiotail.com/142/tf.mp3" length="65473055" type="audio/mpeg" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>1:08:10</itunes:duration>
  <itunes:keywords>public relations, PR, communications</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Speakers and Speeches: Edinburgh Discussion: September 13, 2006</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/</link>
  <description>An informal discussion about social media and PR with four participants at the 'Delivering The New PR' conference in Edinburgh, Scotland, on September 13, 2006.</description>
  <itunes:subtitle>The Hobson and Holtz Report</itunes:subtitle>
  <itunes:summary>An informal discussion about social media and PR with four participants at the 'Delivering The New PR' conference in Edinburgh, Scotland, on September 13, 2006.</itunes:summary>
  <pubDate>Sat, 16 Sep 2006 14:30 GMT</pubDate>
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  <guid>http://ripple.radiotail.com/142/fir-edinburgh.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>13:16</itunes:duration>
  <itunes:keywords>public relations, PR, communications</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Speakers and Speeches: Club of Amsterdam 2</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/</link>
  <description>Open group discussion at the Club of Amsterdam's meeting on "The Future of Journalism - Ethics in Journalism" on June 28, 2006 following panel presentations. Moderator: Homme Heida. Second of two podcasts.</description>
  <itunes:subtitle>The Hobson and Holtz Report</itunes:subtitle>
  <itunes:summary>Open group discussion at the Club of Amsterdam's meeting on "The Future of Journalism - Ethics in Journalism" on June 28, 2006 following panel presentations. Moderator: Homme Heida. Second of two podcasts.</itunes:summary>
  <pubDate>Sat, 01 Jul 2006 06:30 GMT</pubDate>
  <enclosure url="http://ripple.radiotail.com/142/fir-amsdiscuss.mp3" length="29546496" type="audio/mpeg" />
  <guid>http://ripple.radiotail.com/142/fir-amsdiscuss.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>41:01</itunes:duration>
  <itunes:keywords>public relations, PR, communications</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Speakers and Speeches: Club of Amsterdam 1</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/</link>
  <description>Panel presentations at the Club of Amsterdam's meeting on "The Future of Journalism - Ethics in Journalism" on June 28, 2006. Panelists: Milverton Wallace, Guy Thornton, Neville Hobson. Moderator: Homme Heida. First of two podcasts.</description>
  <itunes:subtitle>The Hobson and Holtz Report</itunes:subtitle>
  <itunes:summary>Panel presentations at the Club of Amsterdam's meeting on "The Future of Journalism - Ethics in Journalism" on June 28, 2006. Panelists: Milverton Wallace, Guy Thornton, Neville Hobson. Moderator: Homme Heida. First of two podcasts.</itunes:summary>
  <pubDate>Sat, 01 Jul 2006 06:30 GMT</pubDate>
  <enclosure url="http://ripple.radiotail.com/142/fir-amspanel.mp3" length="61091840" type="audio/mpeg" />
  <guid>http://ripple.radiotail.com/142/fir-amspanel.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>1:24:50</itunes:duration>
  <itunes:keywords>public relations, PR, communications</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Speakers and Speeches: David Weinberger</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/</link>
  <description>David Weinberger's remarks at the CMO Summit on June 8, the first day of the 2006 Innovative Marketing conference. Weinberger is a co-author of "The Cluetrain Manifesto" and a regular contributor to The New York Times, Wired, and Salon, and is a commentator on NPR's "All Things Considered."</description>
  <itunes:subtitle>The Hobson and Holtz Report</itunes:subtitle>
  <itunes:summary>David Weinberger's remarks at the CMO Summit on June 8, the first day of the 2006 Innovative Marketing conference. Weinberger is a co-author of "The Cluetrain Manifesto" and a regular contributor to The New York Times, Wired, and Salon, and is a commentator on NPR's "All Things Considered."</itunes:summary>
  <pubDate>Fri, 23 Jun 2006 19:00 GMT</pubDate>
  <enclosure url="http://ripple.radiotail.com/142/fir-spkr-weinberger.mp3" length="26819081" type="audio/mpeg" />
  <guid>http://ripple.radiotail.com/142/fir-spkr-weinberger.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>1:03:51</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Speakers and Speeches: David Sutherland</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/</link>
  <description>David Sutherland's remarks at the CMO Summit on June 8, the first day of the 2006 Innovative Marketing conference. Dr. Sutherland is a lecturer at the Georgia Institute of Technology and founder and managing director of the Launch Institute.</description>
  <itunes:subtitle>The Hobson and Holtz Report</itunes:subtitle>
  <itunes:summary>David Sutherland's remarks at the CMO Summit on June 8, the first day of the 2006 Innovative Marketing conference. Dr. Sutherland is a lecturer at the Georgia Institute of Technology and founder and managing director of the Launch Institute.</itunes:summary>
  <pubDate>Thu, 22 Jun 2006 01:05 GMT</pubDate>
  <enclosure url="http://ripple.radiotail.com/142/fir-spkr-sutherland.mp3" length="10747479" type="audio/mpeg" />
  <guid>http://ripple.radiotail.com/142/fir-spkr-sutherland.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>25:35</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>For Immediate Release: IAOC/IABC Brussels Presentation</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/</link>
  <description>Neville live in Brussels, Shel on Skype from California, update their March presentation on "The Read-Write Web."</description>
  <itunes:subtitle>Speakers and Speeches from For Immediate Release</itunes:subtitle>
  <itunes:summary>Neville live in Brussels, Shel on Skype from California, update their March presentation on "The Read-Write Web."</itunes:summary>
  <pubDate>Fri, 16 Jun 2006 18:00 GMT</pubDate>
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  <guid>http://libsyn.com/media/fir/fir-brussels.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>1:22:04</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>For Immediate Release: 04/22/06</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/</link>
  <description>Jobster CEO Jason Goldberg chats with dinner guests at a restaurant event arranged by Waggoner Edstrom PR's Steve Fielding.</description>
  <itunes:subtitle>The Hobson and Holtz Report</itunes:subtitle>
  <itunes:summary>Jobster CEO Jason Goldberg chats with dinner guests at a restaurant event arranged by Waggoner Edstrom PR's Steve Fielding.</itunes:summary>
  <pubDate>Sun, 23 Apr 2006 21:00 GMT</pubDate>
  <enclosure url="http://libsyn.com/media/fir/fir-goldberg.mp3" length="21673937" type="audio/mpeg" />
  <guid>http://libsyn.com/media/fir/fir-goldberg.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>51:36</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>For Immediate Release: 03/24/06</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/</link>
  <description>Shel Holtz (in person) and Neville Hobson (via Skype) provide the luncheon keynote address at the International Association for Online Communications' "Where Content and Technology Meet" conference; the luncheon was also attended by nearly 20 members of the Philadelphia chapter of PRSA. PowerPoint is available on the FIR site.</description>
  <itunes:subtitle>The Hobson and Holtz Report</itunes:subtitle>
  <itunes:summary>Shel Holtz (in person) and Neville Hobson (via Skype) provide the luncheon keynote address at the International Association for Online Communications' "Where Content and Technology Meet" conference; the luncheon was also attended by nearly 20 members of the Philadelphia chapter of PRSA. PowerPoint is available on the FIR site.</itunes:summary>
  <pubDate>Sat, 25 Mar 2006 23:00 GMT</pubDate>
  <enclosure url="http://libsyn.com/media/fir/iaoc.mp3" length="26741526" type="audio/mpeg" />
  <guid>http://libsyn.com/media/fir/iaoc.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>1:03:40</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Conference Session: 03/01/06</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/</link>
  <description>Participants in our Podcasting 101 session at the New Communications Forum produce their own brief podcast.</description>
  <itunes:subtitle>Podcasting 101 at the New Communications Forum</itunes:subtitle>
  <itunes:summary>Participants in our Podcasting 101 session at the New Communications Forum produce their own brief podcast</itunes:summary>
  <pubDate>Wed, 01 Mar 2006 05:30 GMT</pubDate>
  <enclosure url="http://libsyn.com/media/fir/fir-ncf06.mp3" length="4856361" type="audio/mpeg" />
  <guid>http://libsyn.com/media/fir/fir-ncf06.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>11:33</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
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