Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/ The Hobson and Holtz Report is a twice-weekly podcast covering the intersection of organizational communications and the online world. At the intersection of PR/communications and the online world. For Immediate Release is co-hosted by Neville Hobson, based in Wokingham, Berkshire, England, and Shel Holtz, based in Concord, California, USA. Hobson and Holtz are two seasoned communications professionals who believe they have something to say. en-us This work is licensed under a Creative Commons License, http://creativecommons.org/licenses/by-nc-nd/2.0/ Shel Holtz shel@holtz.com no Business Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_-_podcast_524_february_8_2010/ MediaFunnel interview is up; Marc Wright interview is coming; support Help a PR Pro Out; Michael Netzley's report; Media Monitoring Minute; News That Fits: What Vodafonedid when an employee sent an obscene tweet, Forrester stops analysts from using personal blogs to write about research; listener comments; music from Antiqcool; and more. FIR #524 MediaFunnel interview is up; Marc Wright interview is coming; support Help a PR Pro Out; Michael Netzley's report; Media Monitoring Minute; News That Fits: What Vodafonedid when an employee sent an obscene tweet, Forrester stops analysts from using personal blogs to write about research; listener comments; music from Antiqcool; and more. Thu, 04 Feb 2010 18:00 GMT http://media.libsyn.com/media/fir/fir-524.mp3 podcasts no 1:05:26 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_andreas_wilkens_and_michele_macpherson_of_mediafunnel/ Shel Holtz speaks with MediaFunnel co-founder Andreas Wilens and business development adviser Michele Dundas Macperson about their venture to manage company tweets and other social media messaging. Andreas Wilkens and Michele Dundas Macpherson on MediaFunnel Shel Holtz speaks with TweetFunnel co-founder Andreas Wilens and business development adviser Michele Dundas Macperson about their venture to manage company tweets and other social media messaging. Fri, 05 Feb 2010 08:30 GMT http://media.libsyn.com/media/fir/fir-mediafunnel.mp3 podcasts no 25:42 public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0 Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_-_podcast_523_february_4_2010/ Chris Christensen talk is available; Marc Wright interview is coming; Dan York's report; Media Monitoring Minute; News That Fits: blogging declines among teens and young adults, Toyota's PR crisis, Edelman study shows decline in trust in peers, Sun's CEO resigns via Twitter; listener comments; music from billy; and more. FIR #523 Chris Christensen talk is available; Marc Wright interview is coming; Dan York's report; Media Monitoring Minute; News That Fits: blogging declines among teens and young adults, Toyota's PR crisis, Edelman study shows decline in trust in peers, Sun's CEO resigns via Twitter; listener comments; music from billy; and more. Thu, 04 Feb 2010 18:00 GMT http://media.libsyn.com/media/fir/fir-523.mp3 podcasts no 1:01:48 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/chris_christensen_on_online_business_communities Former LiveWorld executive Chris Christensen explains the role of online communities and how they differ based on varying circumstances and goals. A For Immediate Release Speakers and Speeches Segment: Chris Christensen on online business communities Former LiveWorld executive Chris Christensen explains the role of online communities and how they differ based on varying circumstances and goals. Wed, 03 Feb 2010 02:00 GMT http://media.libsyn.com/media/fir/fir-chris2x.mp3 podcasts no 26:54 public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0 Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_-_podcast_522_february_1_2010/ Congratulations to Doug Haslam and Voce Communications; please vote for FIR at Podcast Alley; iSites status report; Media Monitoring Minute; News That Fits: recruiters care about your online reputation, RealWire launches anti-PR spam campaign, Apple's iPad PR success, mainstream media helps American Airlines correct a tweet's misinformation; listener comments; music from Sexy Mathematics; and more. FIR #522 Congratulations to Doug Haslam and Voce Communications; please vote for FIR at Podcast Alley; iSites status report; Media Monitoring Minute; News That Fits: recruiters care about your online reputation, RealWire launches anti-PR spam campaign, Apple's iPad PR success, mainstream media helps American Airlines correct a tweet's misinformation; listener comments; music from Sexy Mathematics; and more. Mon, 01 Feb 2010 18:00 GMT http://media.libsyn.com/media/fir/fir-522.mp3 podcasts no 1:04:21 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_-_podcast_521_january_28_2010/ Seth Godin interview is up; answer Ben Hennesey's question in the FIR Friendfeed room; update on Irish blogger story; Dan York's report; Media Monitoring Minute; News That Fits: 2010 Edelman Trust Barometer is out, Procter and Gamble embraces Facebook, Google opens Social Search beta; report from Mark Story; listener comments; music from Teresa James and the Rhythm Tramps; and more. FIR #521 Seth Godin interview is up; answer Ben Hennesey's question in the FIR Friendfeed room; update on Irish blogger story; Dan York's report; Media Monitoring Minute; News That Fits: 2010 Edelman Trust Barometer is out, Procter and Gamble embraces Facebook, Google opens Social Search beta; report from Mark Story; listener comments; music from Teresa James and the Rhythm Tramps; and more. Thu, 28 Jan 2010 18:00 GMT http://media.libsyn.com/media/fir/fir-521.mp3 podcasts no 1:05:47 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_seth_godin_on_linchpin/ Neville Hobson talks with Seth Godin about linchpins, reality, the culture of connection, Cluetrain, and his new book. Seth Godin on Linchpin Neville Hobson talks with Seth Godin about linchpins, reality, the culture of connection, Cluetrain, and his new book. Tue, 26 Jan 2010 08:30 GMT http://media.libsyn.com/media/fir/fir-sethgodin.mp3 podcasts no 13:39 public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0 Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_-_podcast_520_january_25_2010/ FIR Live 17 and Scott and White interview are up, mystery interview debuts Tuesday; NewComm Forum set for April 20-23; Michael Netzley's report; Media Monitoring Minute; News That Fits: experiment tries to assess value of news delivered solely through Twitter and Facebook, what happens when unchecked journalism appropriates content from a blog, sponsored forum posts increase response rates over time; Mark Story's report; listener comments; music from Jack Casady; and more. FIR #520 FIR Live 17 and Scott and White interview are up, mystery interview debuts Tuesday; NewComm Forum set for April 20-23; Michael Netzley's report; Media Monitoring Minute; News That Fits: experiment tries to assess value of news delivered solely through Twitter and Facebook, what happens when unchecked journalism appropriates content from a blog, sponsored forum posts increase response rates over time; Mark Story's report; listener comments; music from Jack Casady; and more. Mon, 25 Jan 2010 18:00 GMT http://media.libsyn.com/media/fir/fir-520.mp3 podcasts no 1:05:37 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/fir_live_17_-_january_23_2010_the_relationship_between_marketing_and_pr Structuring communications and the relationship between marketing and PR. Panelists include Deirdre Breakenridge, Beth Harte, Mitch Joel, Valeria Maltoni and Bill Sledzik. FIR Live #17 Structuring communications and the relationship between marketing and PR. Panelists include Deirdre Breakenridge, Beth Harte, Mitch Joel, Valeria Maltoni and Bill Sledzik. Sat, 23 Jan 2010 18:00 GMT http://media.libsyn.com/media/fir/firlive-17.mp3 podcasts no 1:01:38 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php?/weblog/for_immediate_release_interview_steve_widmann_and_aaron_hughling_scott_whit/ Steve Widmann and Aaron Hughling recount the Central Texas hospital's use of social media as victims of the Fort Hood shooting arrived for treatment. Steve Widmann and Aaron Hughling, Scott and White Steve Widmann and Aaron Hugling recount the Central Texas hospital's use of social media as victims of the Fort Hood shooting arrived for treatment. Fri, 22 Jan 2010 18:30 GMT http://media.libsyn.com/media/fir/fir-sw.mp3 podcasts no 23:08 public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0 Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_-_podcast_519_january_21_2010/ Jeremy Wright joins Thornley-Fallis; FIR Live is Saturday; Scott and White interview is tomorrow; secret surprise interview to be posted Monday; Dan York's report; Media Monitoring Minute; discussion on New York Times coming freemium model and iPhone apps; News That Fits: UK councils block social media access, Forrester adds conversationalists to technographics ladder, UK opens data, content curator is a new PR skill; listener comments; music from Gayle Cloud; and more. FIR #519 Jeremy Wright joins Thornley-Fallis; FIR Live is Saturday; Scott and White interview is tomorrow; secret surprise interview to be posted Monday; Dan York's report; Media Monitoring Minute; discussion on New York Times coming freemium model and iPhone apps; News That Fits: UK councils block social media access, Forrester adds conversationalists to technographics ladder, UK opens data, content curator is a new PR skill; listener comments; music from Gayle Cloud; and more. Thu, 21 Jan 2010 18:00 GMT http://media.libsyn.com/media/fir/fir-519.mp3 podcasts no 1:03:44 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_-_podcast_518_january_18_2010/ FIR Live is this Saturday; Scott and White interview is coming; Michael Netzley interviews Kaiser Kuo on Google and China; Media Monitoring Minute; News That Fits: the move from microsites to social venues, Cisco study points to lack of formal social media practices; listener comments; music from Kaiser Kuo and Spring and Autumn; and more. FIR #518 FIR Live is this Saturday; Scott and White interview is coming; Michael Netzley interviews Kaiser Kuo on Google and China; Media Monitoring Minute; News That Fits: the move from microsites to social venues, Cisco study points to lack of formal social media practices; listener comments; music from Kaiser Kuo and Spring and Autumn; and more. Mon, 18 Jan 2010 18:00 GMT http://media.libsyn.com/media/fir/fir-518.mp3 podcasts no 57:52 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_-_podcast_517_january_14_2010/ Ford interview is up; FIR Live set for January 23; Dan York's report; Media Monitoring Minute; News That Fits: the Haiti earthquake reinvigorates reporting about Twitter; should PR counselors pitch reporters on the ability to drive traffic to their stories? Melcrum releases early results of internal social media survey, app stories flourish, Pete Blackshaw introduces new jargon for 2010; listener comments; music from The Smallvilles; and more. FIR #517 Ford interview is up; FIR Live set for January 23; Dan York's report; Media Monitoring Minute; News That Fits: the Haiti earthquake reinvigorates reporting about Twitter; should PR counselors pitch reporters on the ability to drive traffic to their stories? Melcrum releases early results of internal social media survey, app stories flourish, Pete Blackshaw introduces new jargon for 2010; listener comments; music from The Smallvilles; and more. Thu, 14 Jan 2010 08:00 GMT http://media.libsyn.com/media/fir/fir-517.mp3 podcasts no 48:50 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php?/weblog/for_immediate_release_interview_scott_monty_and_paul_thomas_ford_motor_comp/ Scott Monty and Paul Thomas discuss Ford's social media activities in Europe and what the future holds. Scott Monty and Paul Thomas, Ford Motor Company Scott Monty and Paul Thomas discuss Ford's social media activities in Europe and what the future holds. Wed, 13 Jan 2010 18:30 GMT http://media.libsyn.com/media/fir/fir-fordmontythomas.mp3 podcasts no 24:08 public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0 Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_-_podcast_516_january_11_2010/ Andrea Weckerle and Maggie Fox interviews are up, a Ford interview is coming; FIR Live set for January 23; congratulations to C.C. Chapman and Joe Jaffe; Michael Netzley's report; Media Monitoring Minute; News That Fits: NLA suspends payment for web articles, David Meerman Scott rants against insistence on ROI, ING engages in blogger outreach, newspapers still provide most first news reporting; listener comments; music from Soul of the River; and more. FIR #516 Andrea Weckerle and Maggie Fox interviews are up, a Ford interview is coming; FIR Live set for January 23; congratulations to C.C. Chapman and Joe Jaffe; Michael Netzley's report; Media Monitoring Minute; News That Fits: NLA suspends payment for web articles, David Meerman Scott rants against insistence on ROI, ING engages in blogger outreach, newspapers still provide most first news reporting; listener comments; music from Soul of the River; and more. Mon, 11 Jan 2010 17:00 GMT http://media.libsyn.com/media/fir/fir-516.mp3 podcasts no 57:08 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_social_media_group_ceo_maggie_fox_on_a_social_media_rfp_template/ Maggie Fox, founder and CEO of The Social Media Group, discusses the template her organization crafted for social media projectd RFPs. Social Media Group CEO Maggie Fox on a Social Media RFP Template Maggie Fox, founder and CEO of The Social Media Group, discusses the template her organization crafted for social media projectd RFPs. Mon, 11 Jan 2010 15:00 GMT http://media.libsyn.com/media/fir/fir-maggiefox-RFP.mp3 podcasts no 25:20 public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0 Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_andrea_weckerle_founder_and_president_civilination/ Andrea Weckerle discusses the origins and goals of CiviliNation, a nonprofit dedicated to making the Net a safer place for civil discourse. A For Immediate Release Interview: Andrea Weckerle, Founder and President, CiviliNation Andrea Weckerle discusses the origins and goals of CiviliNation, a nonprofit dedicated to making the Net a safer place for civil discourse. Thu, 07 Jan 2010 18:00 GMT http://media.libsyn.com/media/fir/fir-weckerle.mp3 podcasts no 28:30 public relations, PR, communications, internal communications, employee communications, social networks, enterprise web 2.0 Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_-_podcast_515_january_7_2010/ A musical interlude with Eric Schwartzman and Bryan Person; Edelman is Holmes Report's PR agency of the decade; CiviliNation interview upcoming; FIR Live set for January 23; Dan York's report; TSA story follow-up;Media Monitoring Minute; News That Fits: Facebook blocks Social Networking Suicide service, an entrepreneur explains why Twitter is his only social media tool, study reveals how companies deal with negative online comments, controlling leaks Apple style; listener comments; music from Modest Midget; and more.. FIR #515 A musical interlude with Eric Schwartzman and Bryan Person; Edelman is Holmes Report's PR agency of the decade; CiviliNation interview upcoming; FIR Live set for January 23; Dan York's report; TSA story follow-up;Media Monitoring Minute; News That Fits: Facebook blocks Social Networking Suicide service, an entrepreneur explains why Twitter is his only social media tool, study reveals how companies deal with negative online comments, controlling leaks Apple style; listener comments; music from Modest Midget; and more. Thu, 07 Jan 2010 17:00 GMT http://media.libsyn.com/media/fir/fir-515.mp3 podcasts no 1:01:35 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_-_podcast_514_january_4_2010/ Fifth anniversary show: Clips from our first test and first podcast; vote for FIR at Podcast Alley; thanks to our correspondents and a clip featuring our first correspondent, Lee Hopkins; Media Monitoring Minute; five-year retrospective; music from NOFX; and more. FIR #514 Fifth anniversary show: Clips from our first test and first podcast; vote for FIR at Podcast Alley; thanks to our correspondents and a clip featuring our first correspondent, Lee Hopkins; Media Monitoring Minute; five-year retrospective; music from NOFX; and more. Mon, 04 Jan 2010 17:00 GMT http://media.libsyn.com/media/fir/fir-514.mp3 podcasts no 1:03:51 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_-_podcast_513_december_31_2009/ Fifth anniversary show is Monday; FIR Live set for January 23; Dan York's report; Media Monitoring Minute; News That Fits: TSA shows how not to address government information security issues, a PR firm pitches an opportunitistic marketer capitalizing on the security snafu, 2010 gears up for an explosion of 3D, PRSA's decision to scrap the multicultural section draws fire; listener comments; music from Amanda Bloom; and more. FIR #513 Fifth anniversary show is Monday; FIR Live set for January 23; Dan York's report; Media Monitoring Minute; News That Fits: TSA shows how not to address government information security issues, a PR firm pitches an opportunitistic marketer capitalizing on the security snafu, 2010 gears up for an explosion of 3D, PRSA's decision to scrap the multicultural section draws fire; listener comments; music from Amanda Bloom; and more. Thu, 31 Dec 2009 17:00 GMT http://media.libsyn.com/media/fir/fir-513.mp3 podcasts no 1:07:38 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_-_podcast_512_december_28_2009/ FIR Video; fifth anniversary show; FIR Live set for January 23; Michael Netzley's 2009 Asia wrap-up; the ethics of Posterous; Media Monitoring Minute; News That Fits: ATT misfires on morale-boosting communication, too much complaining about self-proclaimed social media experts; listener comments; music from Shortcuts to Fame; and more. FIR #512 FIR Video; fifth anniversary show; FIR Live set for January 23; Michael Netzley's 2009 Asia wrap-up; the ethics of Posterous; Media Monitoring Minute; News That Fits: ATT misfires on morale-boosting communication, too much complaining about self-proclaimed social media experts; listener comments; music from Shortcuts to Fame; and more. Mon, 28 Dec 2009 17:00 GMT http://media.libsyn.com/media/fir/fir-512.mp3 podcasts no 1:06:55 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_-_podcast_511_december_21_2009/ No show on Thursday; ID3 issue resolved; Shel ambushes a tweetup in Birmingham, Alabama; Michael Netzley's report; Media Monitoring Minute; News That Fits: Google Earth comes to Audi, who's qualified to consult on social media, Guiness lets UK drinkers create virtual worlds, introducing The Intention Web; listener comments; music from Thomas Radman; and more. FIR #511 No show on Thursday; ID3 issue resolved; Shel ambushes a tweetup in Birmingham, Alabama; Michael Netzley's report; Media Monitoring Minute; News That Fits: Google Earth comes to Audi, who's qualified to consult on social media, Guiness lets UK drinkers create virtual worlds, introducing The Intention Web; listener comments; music from Thomas Radman; and more. Mon, 21 Dec 2009 17:00 GMT http://media.libsyn.com/media/fir/fir-511.mp3 podcasts no 1:05:38 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_-_podcast_510_december_17_2009/ Shel's on the road but producing anyway; Dan York's report; Media Monitoring Minute; News That Fits: Huffington Post charges companies to join the conversation, Guardian's pay-for iPhone app could be the model for mainstream media, Saatchi and Saatchi blows a social media assignment, CEO language "misleads analysts' ratings" according to survey, CCPRF issues RFP for improved monitoring services; FriendFeed room roundup; music from The Distillers; and more. FIR #510 Shel's on the road but producing anyway; Dan York's report; Media Monitoring Minute; News That Fits: Huffington Post charges companies to join the conversation, Guardian's pay-for iPhone app could be the model for mainstream media, Saatchi and Saatchi blows a social media assignment, CEO language "misleads analysts' ratings" according to survey, CCPRF issues RFP for improved monitoring services; FriendFeed room roundup; music from The Distillers; and more. Thu, 17 Dec 2009 13:00 GMT http://media.libsyn.com/media/fir/fir-510.mp3 podcasts no 51:30 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_-_podcast_509_december_14_2009/ Shel's on the road; VodBurner; FIR Live; FIR's 5th anniversary on Jan 3; Michael Netzley reports from Singapore; Media Monitoring Minute; News That Fits: Yes Men impersonate Coca-Cola employees at Copenhagen, Tiger Wood's PR hell as Accenture departs, Hewlett-Packard's social apps, Habbo Hotel launches conversation tracking tool; Mark Story reports; listener comments; news about next Thursday's show; music from Sunspot; and more. FIR #509 Shel's on the road; VodBurner; FIR Live; FIR's 5th anniversary on Jan 3; Michael Netzley reports from Singapore; Media Monitoring Minute; News That Fits: Yes Men impersonate Coca-Cola employees at Copenhagen, Tiger Wood's PR hell as Accenture departs, Hewlett-Packard's social apps, Habbo Hotel launches conversation tracking tool; Mark Story reports; listener comments; news about next Thursday's show; music from Sunspot; and more. Mon, 14 Dec 2009 17:00 GMT http://media.libsyn.com/media/fir/fir-509.mp3 podcasts no 58:19 public relations, PR, communications Neville Hobson and Shel Holtz http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_-_podcast_508_december_10_2009/ Wrap-up of Dell Social Media Huddle and iPadio interviews; FIR LIve will return; Dan York's report; Media Monitoring Minute; News That Fits: Dell puts social media at heart of engagement strategy, momentum builds for crowdsourcing initiatives, Tiger Woods' PR problems, evolution of SEO as Google incorporates real-time web; listener comments; music from Shane Alexander; and more. FIR #508 Wrap-up of Dell Social Media Huddle and iPadio interviews; FIR LIve will return; Dan York's report; Media Monitoring Minute; News That Fits: Dell puts social media at heart of engagement strategy, momentum builds for crowdsourcing initiatives, Tiger Woods' PR problems, evolution of SEO as Google incorporates real-time web; listener comments; music from Shane Alexander; and more. Thu, 10 Dec 2009 18:00 GMT http://media.libsyn.com/media/fir/fir-508.mp3 podcasts no 1:09:10 public relations, PR, communications