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  <title>For Immediate Release Podcast</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/</link>
  <description>The Hobson and Holtz Report is a twice-weekly podcast covering the intersection of organizational communications and the online world.</description>
  <itunes:subtitle>At the intersection of PR/communications and the online world.</itunes:subtitle>
  <itunes:summary>For Immediate Release is co-hosted by Neville Hobson, based in Wokingham, Berkshire, England, and Shel Holtz, based in Concord, California, USA. Hobson and Holtz are two seasoned communications professionals who believe they have something to say.</itunes:summary>
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  <copyright>This work is licensed under a Creative Commons License, http://creativecommons.org/licenses/by-nc-nd/2.0/</copyright>
  <itunes:owner>
    <itunes:name>Shel Holtz</itunes:name>
    <itunes:email>shel@holtz.com</itunes:email>
  </itunes:owner>
  <itunes:explicit>no</itunes:explicit>
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<category>Business</category>

  <itunes:category text="Business">
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<item>
  <title>FIR Book Club #1: "Social Media Strategist" author Christopher Barger</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_book_club_1_social_media_strategist_author_christopher_barger/</link>
  <description>Bob LeDrew hosts "Social Media Strategist" author Christopher Barger in the first meeting of the FIR Book Club.</description>
  <itunes:subtitle>Guest Christopher Barger, author, "The Social Media Strategist"</itunes:subtitle>
  <itunes:summary>Bob LeDrew hosts "Social Media Strategist" author Christopher Barger in the first meeting of the FIR Book Club.</itunes:summary>
  <pubDate>Thu, 02 Feb 2012 07:00 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>34:40</itunes:duration>
  <itunes:keywords>social media, fir, for immediate release, fir book reviews, book review, bob ledrew, social media strategist, christopher barger fir book club, book club</itunes:keywords>
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<item>
  <title>FIR Book Review: "Intern Nation" by Ross Perlin</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_book_review_intern_nation_by_ross_perlin/</link>
  <description>Guest reviewer Kris Gallagher reviews "Intern Nation: How to Earn Nothing and Learn Little in the Brave New Economy," by Ross Perlin</description>
  <itunes:subtitle>An FIR book review of "Intern Nation," by Ross Perlin</itunes:subtitle>
  <itunes:summary>Guest reviewer Kris Gallagher reviews "Intern Nation: How to Earn Nothing and Learn Little in the Brave New Economy," by Ross Perlin</itunes:summary>
  <pubDate>Thu, 02 Feb 2012 07:00 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>9:11</itunes:duration>
  <itunes:keywords>social media, fir, for immediate release, fir book reviews, book review, bob ledrew, kris gallagher, internships, interns, intern, intern nation, ross perlin</itunes:keywords>
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<item>
  <title>FIR #636 - 01/30/12 - For Immediate Release</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_-_podcast_636_january_30_2012/</link>
  <description>Book Club file coming; GaggleAmp webinar is tomorrow; Jay Baer launches a social media podcast; News That Fits: blogging declines among Inc. 500, Ragan promo, Michael Netzley's Asia report, Google Plus presence no longer optional, listener comments, Media Monitoring Minute from CustomScoop, Dan York's report, Europe signs onto ACTA, TemboSocial promo, Facebook subscribe lures journalists; music from Dance Hall Pimps; and more.</description>
  <itunes:subtitle>FIR #636</itunes:subtitle>
  <itunes:summary>Book Club file coming; GaggleAmp webinar is tomorrow; Jay Baer launches a social media podcast; News That Fits: blogging declines among Inc. 500, Ragan promo, Michael Netzley's Asia report, Google Plus presence no longer optional, listener comments, Media Monitoring Minute from CustomScoop, Dan York's report, Europe signs onto ACTA, TemboSocial promo, Facebook subscribe lures journalists; music from Dance Hall Pimps; and more.</itunes:summary>
  <pubDate>Mon, 30 Jan 2012 07:00 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>1:12:55</itunes:duration>
  <itunes:keywords>public relations, PR, communications, business, technology</itunes:keywords>
  </item>

<item>
  <title>FIR #635 - 01/23/12 - For Immediate Release</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_-_podcast_635_january_23_2012/</link>
  <description>Book review and two new interviews are up; Book Club meets January 27; GaggleAmp webinar is January 31; volunteers sought for Wikipedia accuracy project; News That Fits: of course employees are three times more active on social networks, Ragan promo, Dan York's report, adoption of secret Facebooks of power, Media Monitoring Minute, interest in Pinterest surges, listener comments, TemboSocial promo, 2012 Edelman Trust Barometer; how to comment; music from The Dents; and more.</description>
  <itunes:subtitle>FIR #635</itunes:subtitle>
  <itunes:summary>Book review and two new interviews are up; Book Club meets January 27; GaggleAmp webinar is January 31; volunteers sought for Wikipedia accuracy project; News That Fits: of course employees are three times more active on social networks, Ragan promo, Dan York's report, adoption of secret Facebooks of power, Media Monitoring Minute, interest in Pinterest surges, listener comments, TemboSocial promo, 2012 Edelman Trust Barometer; how to comment; music from The Dents; and more.</itunes:summary>
  <pubDate>Mon, 23 Jan 2012 07:00 GMT</pubDate>
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  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>1:08:45</itunes:duration>
  <itunes:keywords>public relations, PR, communications, business, technology</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: Walgreen's Social Media Director Adam Kmiec</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_interview_walgreens_social_media_director_adam_kmiec/</link>
  <description>FIR co-hosts Neville Hobson and Shel Holtz talk with Adam Kmiec, director of social media for pharmacy chain Walgreen's, about a social media advocacy and awareness campaign involving paid social media.</description>
  <itunes:subtitle>An FIR interview with Walgreen's Social Media Director Adam Kmiec.</itunes:subtitle>
  <itunes:summary>FIR co-hosts Neville Hobson and Shel Holtz talk with Adam Kmiec, director of social media for pharmacy chain Walgreen's, about a social media advocacy and awareness campaign involving paid social media.</itunes:summary>
  <pubDate>Sat, 21 Jan 2012 08:15 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>42:03</itunes:duration>
  <itunes:keywords>FIR, for immediate release, IABC, walgreens, #ilovewalgreens, twitter, promoted trends, sponsored blogs, adam kmiec, express scripts</itunes:keywords>
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<item>
  <title>For Immediate Release Interview: Social Media Monthly Publisher and Editor Bob Fine</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_interview_social_media_monthly_publisher_and_editor_bob_fine/</link>
  <description>FIR co-hosts Neville Hobson and Shel Holtz speak with Bob Fine, whose print publication, The Social Media Monthly, is currently a Kickstarter project.</description>
  <itunes:subtitle>An FIR interview with Social Media Monthly Publisher and Editor Bob Fine.</itunes:subtitle>
  <itunes:summary>FIR co-hosts Neville Hobson and Shel Holtz speak with Bob Fine, whose print publication, The Social Media Monthly, is currently a Kickstarter project.</itunes:summary>
  <pubDate>Fri, 20 Jan 2012 08:15 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>38:44</itunes:duration>
  <itunes:keywords>FIR, for immediate release, IABC, social media monthly, magazines, print, print magazines, the social media monthly, bob fine</itunes:keywords>
  </item>

<item>
  <title>FIR Book Review: "YouTube for Business" by Michael Miller</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_book_review_youtube_for_business_by_michael_miller/</link>
  <description>Bob LeDrew reviews "YouTube for Business: Online Video Marketing for Any Business," by Michael Miller</description>
  <itunes:subtitle>An FIR book review of "YouTube for Business," by Michael Miller</itunes:subtitle>
  <itunes:summary>Bob LeDrew reviews "YouTube for Business: Online Video Marketing for Any Business," by Michael Miller</itunes:summary>
  <pubDate>Fri, 20 Jan 2012 07:00 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>6:34</itunes:duration>
  <itunes:keywords>social media, fir, for immediate release, fir book reviews, book review, bob ledrew, youtube for business, youtube, video marketing, michael miller</itunes:keywords>
  </item>

<item>
  <title>FIR Book Review: "The Social Media Strategist" by Christopher Barger</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_book_review_the_social_media_strategist_by_christopher_barger/</link>
  <description>Bob LeDrew reviews "The Social Media Strategist: Build a Successful Program from the Inside Out" by Christopher Barger</description>
  <itunes:subtitle>An FIR book review of "The Social Media Strategist" by Christopher Barger</itunes:subtitle>
  <itunes:summary>Bob LeDrew reviews "The Social Media Strategist: Build a Successful Program from the Inside Out" by Christopher Barge</itunes:summary>
  <pubDate>Mon, 16 Jan 2012 07:00 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>14:51</itunes:duration>
  <itunes:keywords>social media, fir, for immediate release, fir book reviews, book review, bob ledrew, social media strategist, christopher barger</itunes:keywords>
  </item>

<item>
  <title>FIR #634 - 01/16/12 - For Immediate Release</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_-_podcast_634_january_16_2012/</link>
  <description>SOPA shelved; new interviews available; book club and GaggleAmp webinar coming up; Barger book review coming; GaggleAmp winners; News That Fits: three candidates for new PR definition, Ragan promo, Dan York's CES report, PR prospects looking good, Media Monitoring Minute from CustomScoop, Facebook shows relentless global growth, Michael Netzley's Asia report, listener comments, TemboSocial promo, Walgreens' paid social campaign against Express Scripts; music from Andy's Doomsday Device; and more.</description>
  <itunes:subtitle>FIR #634</itunes:subtitle>
  <itunes:summary>SOPA shelved; new interviews available; book club and GaggleAmp webinar coming up; Barger book review coming; GaggleAmp winners; News That Fits: three candidates for new PR definition, Ragan promo, Dan York's CES report, PR prospects looking good, Media Monitoring Minute from CustomScoop, Facebook shows relentless global growth, Michael Netzley's Asia report, listener comments, TemboSocial promo, Walgreens' paid social campaign against Express Scripts; music from Andy's Doomsday Device; and more.</itunes:summary>
  <pubDate>Mon, 16 Jan 2012 07:00 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>1:11:58</itunes:duration>
  <itunes:keywords>public relations, PR, communications, business, technology</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Video Interview: Stuart Bruce and Phil Gomes on PR and Wikipedia</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_video_interview_fir-video-interview-with-stuart-bruce-and-phil-gomes-on-pr-and-wikipedia</link>
  <description>FIR co-hosts Neville Hobson and Shel Holtz chat with Stuart Bruce and Phil Gomes on company representatives editing Wikipedia entries.</description>
  <itunes:subtitle>An FIR video interview with Stuart Bruce and Phil Gomes</itunes:subtitle>
  <itunes:summary>FIR co-hosts Neville Hobson and Shel Holtz chat with Stuart Bruce and Phil Gomes on company representatives editing Wikipedia entries</itunes:summary>
  <pubDate>Fri, 13 Jan 2012 07:00 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>34:46</itunes:duration>
  <itunes:keywords>for immediate release, fir, shelholtz, holtz, neville hobson, hobson, eric schwartzman, airbnb, airbnb.com, collaborative consumption</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Interview: IABC Interim Executive Director John Clemons, ABC, APR</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/comments/fir_interview_iabc_interim_executive_director_john_clemons/</link>
  <description>FIR co-hosts Neville Hobson and Shel Holtz talk with IABC's interim executive director, John Clemons, ABC, APR, about his role and expectations as the temporary head of the association's staff.</description>
  <itunes:subtitle>An FIR interview with IABC's newly appointed interim executive director, John Clemons, ABC, APR.</itunes:subtitle>
  <itunes:summary>FIR co-hosts Neville Hobson and Shel Holtz talk with IABC's interim executive director, John Clemons, ABC, APR, about his role and expectations as the temporary head of the association's staff.</itunes:summary>
  <pubDate>Wed, 11 Jan 2012 08:15 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>25:38</itunes:duration>
  <itunes:keywords>FIR, for immediate release, IABC, International Association of Business Communicators, clemons, john clemons, john gregory clemons</itunes:keywords>
  </item>

<item>
  <title>FIR #633 - 01/09/12 - For Immediate Release</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_-_podcast_633_january_9_2012/</link>
  <description>New book review and video interview are up; two interviews coming; Christopher Barger teases FIR Book Club; discount code for London seminar; free webinar on GaggleAmp coming; News That Fits: mobilizing to influence Wikipedia rules, Michael Netzley's Asia report, Ragan promo, London Olympics clamps down on social media, listener comments, Media Monitoring Minute from CustomScoop, long-term benefits to social media campaigns, Dan York's report, TemboSocial promo, HR behind the curve on virtual work; music from the John Kadelecik Band; and more.</description>
  <itunes:subtitle>FIR #633</itunes:subtitle>
  <itunes:summary>New book review and video interview are up; two interviews coming; Christopher Barger teases FIR Book Club; discount code for London seminar; free webinar on GaggleAmp coming; News That Fits: mobilizing to influence Wikipedia rules, Michael Netzley's Asia report, Ragan promo, London Olympics clamps down on social media, listener comments, Media Monitoring Minute from CustomScoop, long-term benefits to social media campaigns, Dan York's report, TemboSocial promo, HR behind the curve on virtual work; music from the John Kadelecik Band; and more.</itunes:summary>
  <pubDate>Mon, 09 Jan 2012 07:00 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>1:09:45</itunes:duration>
  <itunes:keywords>public relations, PR, communications, business, technology</itunes:keywords>
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<item>
  <title>For Immediate Release Video Interview: Eric Schwartzman on Collaborative Consumption</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_video_interview_eric_schwartzman_on_collaborative_consumption</link>
  <description>FIR co-hosts Neville Hobson and Shel Holtz chat with Eric Schwartzman about his AirBnB experience and subsequent thinking about collaborative consumption.</description>
  <itunes:subtitle>An FIR video interview with Eric Schwartzman</itunes:subtitle>
  <itunes:summary>FIR co-hosts Neville Hobson and Shel Holtz chat with Eric Schwartzman about his AirBnB experience and subsequent thinking about collaborative consumption.</itunes:summary>
  <pubDate>Thu, 05 Jan 2012 07:00 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>39:31</itunes:duration>
  <itunes:keywords>for immediate release, fir, shelholtz, holtz, neville hobson, hobson, eric schwartzman, airbnb, airbnb.com, collaborative consumption</itunes:keywords>
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