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  <title>For Immediate Release Podcast</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/</link>
  <description>The Hobson and Holtz Report is a twice-weekly podcast covering the intersection of organizational communications and the online world.</description>
  <itunes:subtitle>At the intersection of PR/communications and the online world.</itunes:subtitle>
  <itunes:summary>For Immediate Release is co-hosted by Neville Hobson, based in Wokingham, Berkshire, England, and Shel Holtz, based in Concord, California, USA. Hobson and Holtz are two seasoned communications professionals who believe they have something to say.</itunes:summary>
   <language>en-us</language>
  <copyright>This work is licensed under a Creative Commons License, http://creativecommons.org/licenses/by-nc-nd/2.0/</copyright>
  <itunes:owner>
    <itunes:name>Shel Holtz</itunes:name>
    <itunes:email>shel@holtz.com</itunes:email>
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  <itunes:explicit>no</itunes:explicit>

<category>Business</category>

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<item>
  <title>For Immediate Release Interview: Craig Silverman, author/blogger, Regret the Error - 05/16/08</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_craig_silverman_may_16_2008/</link>
  <description>A conversation with Craig Silverman, blogger and author, Regret the Error, addressing inaccuracy in journalism.</description>
  <itunes:subtitle>A For Immediate Release Interview: Craig Silverman, author/blogger, Regret the Error</itunes:subtitle>
  <itunes:summary>A conversation with Craig Silverman, blogger and author, Regret the Error, addressing inaccuracy in journalism.</itunes:summary>
  <pubDate>Fri, 016 May 2008 19:50 GMT</pubDate>
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  <itunes:duration>40:59</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>For Immediate Release: 05/15/08</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_podcast_345_may_15_2008/</link>
  <description>Advertising in podcasts; Media Monitoring Minute; Dan York's report; One-Minute News: measuring unconscious emotional reactions, a new Microsoft consumer-generated video competition, a newspaper blogs its day, twitterpitching; David Phillips reports; listener comments; the music; and more.</description>
  <itunes:subtitle>FIR #345</itunes:subtitle>
  <itunes:summary>Advertising in podcasts; Media Monitoring Minute; Dan York's report; One-Minute News: measuring unconscious emotional reactions, a new Microsoft consumer-generated video competition, a newspaper blogs its day, twitterpitching; David Phillips reports; listener comments; the music; and more.</itunes:summary>
  <pubDate>Thu, 15 May 2008 19:30 GMT</pubDate>
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  <category>podcasts</category>
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  <itunes:duration>1:01:34</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
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<item>
  <title>For Immediate Release: 05/12/08</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_podcast_344_may_12_2008/</link>
  <description>UserVoice experiment produces results; Media Monitoring Minute; the backlash against bad pitches; One-Minute News: the future of the press release, Southwest Arlines' relaunched blog; Michael Netzley reports; listener comments; the music; and more.</description>
  <itunes:subtitle>FIR #344</itunes:subtitle>
  <itunes:summary>UserVoice experiment produces results; Media Monitoring Minute; the backlash against bad pitches; One-Minute News: the future of the press release, Southwest Arlines' relaunched blog; Michael Netzley reports; listener comments; the music; and more.</itunes:summary>
  <pubDate>Mon, 12 May 2008 20:50 GMT</pubDate>
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  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>1:02:02</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
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<item>
  <title>For Immediate Release: 05/08/08</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_podcast_343_may_08_2008/</link>
  <description>Media Monitoring Minute; Dan York reports; One-Minute News: social networking studies, Encyclopaedia Britannica Webshare, Twitterfone, reading on the Web, banks on Twitter; David Phillips reports; listener comments; the music; and more.</description>
  <itunes:subtitle>FIR #343</itunes:subtitle>
  <itunes:summary>Media Monitoring Minute; Dan York reports; One-Minute News: social networking studies, Encyclopaedia Britannica Webshare, Twitterfone, reading on the Web, banks on Twitter; David Phillips reports; listener comments; the music; and more.</itunes:summary>
  <pubDate>Thu, 08 May 2008 19:30 GMT</pubDate>
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  <itunes:duration>59:08</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
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<item>
  <title>For Immediate Release Interview: Jon Iwata, IBM - 05/05/08</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php?/weblog/fir_interview_jon_iwata_ibm_may_5_2008/</link>
  <description>In conversation with Jon Iwata, Senior VP Communications, IBM Corporation, about the Arthur W Page Society report on The Authentic Enterprise, and changes to the marketing and communications organizations at IBM.</description>
  <itunes:subtitle>A For Immediate Release Interview: Jon Iwata, IBM</itunes:subtitle>
  <itunes:summary>In conversation with Jon Iwata, Senior VP Communications, IBM Corporation, about the Arthur W Page Society report on The Authentic Enterprise, and changes to the marketing and communications organizations at IBM.</itunes:summary>
  <pubDate>Tue, 06 May 2008 07:30 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>44:16</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
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<item>
  <title>For Immediate Release: 05/05/08</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_podcast_342_may_05_2008/</link>
  <description>Upcoming interviews and book reviews; FIR's YourVoice feedback page; Media Monitoring Minute; One-Minute News: Nielsen enters online reputation management business; private messages aren't so private in Microsoft-Yahoo story; Best Buy's employee social network pays dividends; Michael Netzley's report; listener comments; music from Nine Inch Nails; and more.</description>
  <itunes:subtitle>FIR #342</itunes:subtitle>
  <itunes:summary>Upcoming interviews and book reviews; FIR's YourVoice feedback page; Media Monitoring Minute; One-Minute News: Nielsen enters online reputation management business; private messages aren't so private in Microsoft-Yahoo story; Best Buy's employee social network pays dividends; Michael Netzley's report; listener comments; music from Nine Inch Nails; and more.</itunes:summary>
  <pubDate>Mon, 05 May 2008 19:30 GMT</pubDate>
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  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>59:26</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
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<item>
  <title>For Immediate Release Speakers and Speeches: Employees Are the Brand - April 23, 2008</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_speakers_speeches_employees_are_the_brand/</link>
  <description>Shel Holtz's session from the New Communications Forum.</description>
  <itunes:subtitle>FIR Speakers and Speeches</itunes:subtitle>
  <itunes:summary>Shel Holtz's session from the New Communications Forum</itunes:summary>
  <pubDate>Sat, 03 May 2008 17:05 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>1:03:43</itunes:duration>
  <itunes:keywords>public relations, PR, communications</itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Speakers and Speeches: ROI of Online Press Releases - April 23, 2008</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_speakers_speeches_roi_of_online_press_releases/</link>
  <description>Dr. Mihaela Vorvoreanu presents results of a SNCR research project at the New Communications Forum in Santa Rosa, California.</description>
  <itunes:subtitle>FIR Speakers and Speeches</itunes:subtitle>
  <itunes:summary>Dr. Mihaela Vorvoreanu presents results of a SNCR research project at the New Communications Forum in Santa Rosa, California.</itunes:summary>
  <pubDate>Sat, 03 May 2008 02:15 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>25:13</itunes:duration>
  <itunes:keywords>public relations, PR, communications</itunes:keywords>
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<item>
  <title>For Immediate Release: 05/01/08</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_podcast_341_may_01_2008/</link>
  <description>Upcoming interviews and book reviews; Dan York reports; Media Monitoring Minute; One-Minute News: Thomson-Reuters' ethics policy, the new shape of news during an emergency; listeners comments; the music; and more.</description>
  <itunes:subtitle>FIR #341</itunes:subtitle>
  <itunes:summary>Upcoming interviews and book reviews; Dan York reports; Media Monitoring Minute; One-Minute News: Thomson-Reuters' ethics policy, the new shape of news during an emergency; listeners comments; the music; and more.</itunes:summary>
  <pubDate>Thu, 01 May 2008 20:00 GMT</pubDate>
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  <itunes:duration>58:03</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
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<item>
  <title>For Immediate Release: 04/28/08</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_podcast_340_april_28_2008/</link>
  <description>Reflections on FIR 339; introducing Michael Netzley; great content in IABC Cafe2Go April podcast; Michael Netzley reports from Singapore on PR and digital media in Asia; the Media Monitoring Minute with CustomScoop; does blogging need rules like journalism?; Twitter mashups; coming soon: Wikipedia the book; influence and trust; RSS needs an 'easy button'; listeners' comments discussion; music from Antiqcool; and more.</description>
  <itunes:subtitle>FIR #340</itunes:subtitle>
  <itunes:summary>Reflections on FIR 339; introducing Michael Netzley; great content in IABC Cafe2Go April podcast; Michael Netzley reports from Singapore on PR and digital media in Asia; the Media Monitoring Minute with CustomScoop; does blogging need rules like journalism?; Twitter mashups; coming soon: Wikipedia the book; influence and trust; RSS needs an 'easy button'; listeners' comments discussion; music from Antiqcool; and more.</itunes:summary>
  <pubDate>Mon, 28 Apr 2008 21:00 GMT</pubDate>
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  <itunes:duration>57:19</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
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<item>
  <title>For Immediate Release: 04/24/08</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_podcast_339_april_24_2008/</link>
  <description>Dan York and Sallie Goetsch are your guest co-hosts; NewComm Forum, including an audio segment from Shel; Twitter outage; One-Minute News: Enterprise Web 2.0 to become a 4.6 billion industry according to Forrester, Linden Labs gets a new CEO, Skype on PSP, podcasting in plain English, Podshow renamed as Mevio, Facebook enables chat, WordPress plugin for Seesmic video comments; a report from David Phillips; LinkedIn discussions on blogging; Media Monitoring Minute; Neville on Twitter; LiveMesh; dataportability initiative gets a logo; David Phillips on Twitter; listener comments; the music; and more.</description>
  <itunes:subtitle>FIR #339</itunes:subtitle>
  <itunes:summary>Dan York and Sallie Goetsch are your guest co-hosts; NewComm Forum, including an audio segment from Shel; Twitter outage; One-Minute News: Enterprise Web 2.0 to become a 4.6 billion industry according to Forrester, Linden Labs gets a new CEO, Skype on PSP, Podshow renamed as Mevio, Facebook enables chat, WordPress plugin for Seesmic video comments; a report from David Phillips; LinkedIn discussions on blogging; Media Monitoring Minute; Neville on Twitter; LiveMesh; David Phillips on Twitter; listener comments; the music; and more.</itunes:summary>
  <pubDate>Thu, 24 Apr 2008 23:59 GMT</pubDate>
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  <itunes:duration>1:00:21</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
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<item>
  <title>For Immediate Release: 04/21/08</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/the_hobson_holtz_report_podcast_338_april_21_2008/</link>
  <description>FIR Live is up; FIR correspondents to host Thursday's show; review of Katie Paine's new book is up; the last Sea World follow-up; Media Monitoring Minute; One-Minute News: Encyclopaedia Britannica and the TechCrunch effect, Apple a natural for Second Life, Todd Defren's updated social media release template, AP adopts copyright tool, Web 2.0 skills in demand, Twitter issues; listeners' comments; the music; and more.</description>
  <itunes:subtitle>FIR #338</itunes:subtitle>
  <itunes:summary>FIR Live is up; FIR correspondents to host Thursday's show; review of Katie Paine's new book is up; the last Sea World follow-up; Media Monitoring Minute; One-Minute News: Encyclopaedia Britannica and the TechCrunch effect, Apple a natural for Second Life, Todd Defren's updated social media release template, AP adopts copyright tool, Web 2.0 skills in demand, Twitter issues; listeners' comments; the music; and more.</itunes:summary>
  <pubDate>Mon, 21 Apr 2008 20:00 GMT</pubDate>
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  <itunes:duration>1:02:06</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
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