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  <title>For Immediate Release: Book Reviews</title> 
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/</link> 
  <description>Shel Holtz and Neville Hobson review books dealing with PR and communications as well as the world of online communication.</description> 
  <itunes:subtitle>A service of For Immediate Release.</itunes:subtitle>
  <itunes:summary>For Immediate Release is a podcast addressing the intersection of the online world with public relations and organizational communications. It is anchored by the twice-weekly Hobson and Holtz Report.</itunes:summary>
  <language>en-us</language> 
  <copyright>This work is licensed under a Creative Commons License, http://creativecommons.org/licenses/by-nc-nd/2.0/</copyright> 
  <itunes:owner>
    <itunes:name>Shel Holtz</itunes:name>
    <itunes:email>shel@holtz.com</itunes:email>
  </itunes:owner>
  <itunes:explicit>no</itunes:explicit>
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    <title>For Immediate Release</title>
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    <description>Conversations and content from the intersection of public relations and the online world.</description>
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<category>Business</category>

  <itunes:category text="Business">
        <itunes:category text="Management &amp; Marketing"/>
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<item>
  <title>For Immediate Release Book Review: Groundswell</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_book_review_groundswell_07_02_08/</link>
  <description>FIR co-host Shel Holtz and TWI Surveys President Ryan Williams review Groundswell by Charlene Li and Josh Bernoff.</description>
  <itunes:subtitle>FIR Book Reviews</itunes:subtitle>
  <itunes:summary>FIR co-host Shel Holtz and TWI Surveys President Ryan Williams review Groundswell by Charlene Li and Josh Bernoff.</itunes:summary>
  <pubDate>Wed, 02 Jul 2008 19:30 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>29:22</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Book Review: Measuring Public Relationships</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_book_review_measuring_public_relationships_04_20_08/</link>
  <description>FIR co-host Shel Holtz reviews Measuring Public Relationships by Katie Delahaye Paine.</description>
  <itunes:subtitle>FIR Book Reviews</itunes:subtitle>
  <itunes:summary>FIR co-host Shel Holtz reviews Measuring Public Relationships by Katie Delahaye Paine.</itunes:summary>
  <pubDate>Sun, 20 Apr 2008 21:50 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>12:08</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Book Review: WordPress for Dummies</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_book_review_wordpress_for_dummies_november_27_2007/</link>
  <description>FIR co-host Neville Hobson and FIR correspondent Dan York review WordPress for Dummies by Lisa Sabin-Wilson.</description>
  <itunes:subtitle>FIR Book Reviews</itunes:subtitle>
  <itunes:summary>FIR co-host Neville Hobson and FIR correspondent Dan York review WordPress for Dummies by Lisa Sabin-Wilson.</itunes:summary>
  <pubDate>Tue, 27 Nov 2007 18:00 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>27:37</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Book Review: Killer Web Content</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/</link>
  <description>FIR listener Kurt Sorensen reviews Gerry McGovern's Killer Web Content.</description>
  <itunes:subtitle>The Hobson and Holtz Report</itunes:subtitle>
  <itunes:summary>FIR listener Kurt Sorensen reviews Gerry McGovern's Killer Web Content.</itunes:summary>
  <pubDate>Mon, 27 Aug 2007 21:30 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>6:34</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Book Review: Second Life - The Official Guide</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/</link>
  <description>Neville Hobson and Shel Holtz review the Wiley book by multiple authors covering various aspects of the 3D metaverse, Second Life.</description>
  <itunes:subtitle>The Hobson and Holtz Report</itunes:subtitle>
  <itunes:summary>Neville Hobson and Shel Holtz review the Wiley book by multiple authors covering various aspects of the 3D metaverse, Second Life.</itunes:summary>
  <pubDate>Sat, 20 Jan 2007 20:30 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>28:08</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>For Immediate Release Book Review: Citizen Marketers, by Ben McConnell and Jackie Huba</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/</link>
  <description>Shel Holtz reviews the Kaplan book by the authors of the "Church of the Customer" blog.</description>
  <itunes:subtitle>The Hobson and Holtz Report</itunes:subtitle>
  <itunes:summary>Shel Holtz reviews the Kaplan book by the authors of the "Church of the Customer" blog.</itunes:summary>
  <pubDate>Tue, 26 Dec 2006 21:30 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>14:10</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
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<item>
  <title>A For Immediate Release Book Review: Naked Conversations, by Robert Scoble and Shel Israel</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/</link>
  <description>Shel and Neville review "Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers," by Robert Scoble and Shel Israel.</description>
  <itunes:subtitle>The Hobson and Holtz Report</itunes:subtitle>
  <itunes:summary>Shel and Neville review "Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers," by Robert Scoble and Shel Israel.</itunes:summary>
  <pubDate>Wed, 23 Nov 2005 19:00:00 GMT</pubDate> 
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>31:45</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
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