FIR Interview: Jack Holt, Sr. Strategist for New / Emerging Media, U.S. Department of Defense

imageThe U.S. Department of Defense (DoD) in February adopted a new policy toward staff access to social sites such as Facebook, MySpace, Twitter, YouTube and others. The policy—which everyone covers Pentagon-based staff to soldiers in the field—calls for open access—or, as stated on the Defense Department’s Social Media Hub: “...the default for the DoD non-classified network (the NIPRNET) is for open access so that all of DoD can use new media.” In this FIR interview, co-host Shel Holtz speaks with Pentagon new and emerging media strategist Jack Holt about the rationale for the decision and the implications for the DoD.

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About our Conversation Partner

imageCharles J. “Jack” Holt, APR is the Sr. Strategist for Emerging Media for the Department of Defense developing communication strategies and tactics incorporating New Media tools with traditional Public Affairs channels to maximize the effect of DoD communication efforts. Holt has briefed senior leaders on New and Social Media and conducted strategy sessions to address corporate level strategic objectives.

Jack is a member of the vGov Steering Committee, the DoDTechipedia Governance Board, the University of Oklahoma Risk and Crisis Management Community Advisory Board, and the 2009 Chair for the PRSA National Capital Region Public Affairs and Government Committee. He has taught sessions on New Media strategies and tactics at the Defense Information School, the Naval Postgraduate School and the NATO School.

For those curious about Jack’s reference to his father, a Hollywood actor, he was Tim Holt, who appeared in more than 70 films, including “Treasure of the Sierra Madre” and “My Darling Clementine.”)

The DoD directive on social media appears below:

DTM 09 026
View more documents from Department of Defense.

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This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 07/06 at 12:10 PM
  1. Thanks for doing this.  I wrote a blog post based largely on this podcast: http://bit.ly/clpsDh

    Posted by Eric Schwartzman  on  07/21  at  07:46 PM
  2. Subsequent to my blog post which is in the comment above, I did a follow up interview with Jack Holt that you can download here if you;re interested:  http://bit.ly/cAthuV

    Posted by Eric Schwartzman  on  11/15  at  07:18 AM

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