FIR Interview: Francois Gossieaux on “Tribalization of Business” study

Francois Gossieaux, from Beeline Labs, joined forces with Deloitte to study online business communities—what works, what doesn’t, and why—in a research project supported by the Society for New Communication Research. In this interviews, Francois shares the highlights of the study’s results..

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About our Conversation Partners

imageFrancois Gossieaux is a co-founder and partner at Beeline Labs, a Marketing Innovation firm. Before that he spent 5 years leading marketing, product management and strategy at eRoom Technology, a collaboration software company which was sold to Documentum in 2002. Francois has a long history with online communities and marketing – having implemented an extranet for a large multinational in the early 90’s; and being the organizer of the first large scale virtual event – InterAct’96 – with Time Magazine and Infoworld. He is currently blogging at emergencemarketing.com and for the Marketing 2.0 blog (www.marketingtwo.com)

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This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

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