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FIR Interviews

Thursday, August 05, 2010

FIR Interview: Lee Aase on Mayo Clinic’s Center for Social Media

Lee Aase speaks with FIR co-host Shel Holtz about the July 27 announcement that the Mayo Clinic has established a Center for Social Media “to accelerate effective application of social media tools throughout Mayo Clinic and to spur broader and deeper engagement in social media by hospitals, medical professionals and patients to improve health globally.” Aase, who manages social media for The Mayo Clinic, will serve as one of the new Center’s leaders.

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About our Conversation Partner

imageLee Aase is manager of Syndication and Social Media for Mayo Clinic. His team’s focus is developing quality medical news resources for mainstream media, and using social media applications to create more in-depth, extended relationships directly with key stakeholders. You can see examples of Mayo Clinic’s social media offerings through the Mayo Clinic News Blog at http://newsblog.mayoclinic.org/ or at Sharing Mayo Clinic, http://sharing.mayoclinic.org/.

By night, Lee is Chancellor of Social Media University, Global (SMUG), a free online higher education institution that provides practical, hands-on training in social media for lifelong learners. Visit SMUG at http://social-media-university-global.org

Prior to joining Mayo Clinic in 2000, Lee spent more than a decade in political and government communications at the local, state and federal level. He received his B.S. in Political Science from Mankato (Minn.) State University in 1986.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 08/05 at 07:36 AM
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Monday, August 02, 2010

FIR Cut: Facetime opens door to iPhone porn

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Download the file here (MP3, 1.58Mb; length 3:57), or sign up for the RSS feed to get this cut segment and all future ones automatically.

Posted by neville on 08/02 at 11:23 AM
FIR Cuts • FIR Live • FIR Reviews • FIR Videos • Hobson and Holtz • Interviews • Show Notes • (0) Comments • Permalink

Monday, July 26, 2010

FIR Interview: Augie Ray, Sr. Analyst, Forrester Research

Augie Ray speaks with FIR co-hostShel Holtz about “The ROI of Social Media Marketing,” a new research report that goes beyond the financial measures to address a variety of ways to assess the impact of companies’ social media efforts. According to Forrester, “Social media marketing delivers a wide range of benefits to organizations that are beneficial in the short term and long term in ways both quantitative and qualitative. To properly value the impact of their social media marketing investments, interactive marketers must align their objectives, metrics, targets, and strategies across four perspectives — the financial perspective, the digital perspective, the brand perspective, and the risk management perspective.” The report is free to Forrester customers and can be purchased by anyone else for $449.

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About our Conversation Partner

imageAugie Ray is a Sr. Analyst of Social Computer at Forrester. Since joining Forrester, he has researched and reported on social topics including mass influence and the ROI of Social Media. He is a leading expert on social media strategy, organization, and consumer behavior and has been quoted in publications such as the Los Angeles Times, Wall Street Journal and BusinessWeek.  Just last week he was named one of the 10 most influential analysts on Twitter.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 07/26 at 01:34 PM
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Friday, July 23, 2010

FIR Interview: Update from Michael Edson, the Smithsonian’s Director of Web & New Media Strategy

Michael Edson returns to FIR to introduce the prototype of the Smithsonian Commons, an interactive tool for digitally sharing the Smithsonian’s assets and enabling social interaction about them.

You can also see a video that explores the use of the Commons by a teacher, an enthusiast/citizen scientist and a millennial.

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About our Conversation Partner

Michael EdsonMichael Edson is the Smithsonian Institution’s Director of Web and New Media Strategy. Michael has worked on numerous award-winning projects and has been involved in practically every aspect of technology and New Media for museums, including content development, digitization, blogging, gaming, public access to collections, information architecture, networking, place-of-business applications, programming, project management, graphic design, animation, audio and video production, mobile platforms, and citizen-created content.  In addition to developing the Smithsonian’s first Web and New Media Strategy, Michael helped create the Smithsonian’s first blog, Eye Level, and the first Alternate Reality Game to take place in a museum, Ghost of a Chance. Michael has a BA from Wesleyan University.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 07/23 at 12:03 PM
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Friday, July 16, 2010

FIR Interview: David Meerman Scott on his new book, “Marketing Lessons from the Grateful Dead”

imageDavid Meerman Scott, author of “The New Rules of Marketing and PR” and several other books, collaborated with Hubspot CEO Brian Halligan to write “Marketing Lessons from the Grateful Dead.” The iconic jam band—the most successful touring band in history—innovated a variety of business practices unheard of for recording artists, from incorporating and establishing a board of directors that included road crew and office staff to establishing its own merchandising and ticket sales organizations. More famously, though, the Dead employed a variety of methods to more closely connect their fans—known as Deadheads—to the band, many of which are discussed today as elements of social marketing. Scott and Halligan’s book examines these activities and demonstrates how other businesses can take advantage of them to create fans as loyal as Deadheads.

In this interview, avowed Deadhead Shel Holtz talks with Scott about the book’s origins, experiences writing the book and some of the lessons the book covers.

Be sure to read two posts from David, one on the release of the book and one on the Follow the Band book tour.

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About our Conversation Partner

imageDavid Meerman Scott‘s book “The New Rules of Marketing & PR” opened people’s eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list and published in more than twenty languages, New Rules is now a modern business classic. Scott’s popular blog and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers.

His first Grateful Dead show was January 17, 1979 in New Haven, CT when he was in High School.

Follow David on Twitter: @dmscott.

The book, “Marketing Lessons from the Grateful Dead,” is available at Amazon US, Amazon UK and Amazon Canada.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 07/16 at 07:22 AM
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Wednesday, July 07, 2010

FIR Interview: Jennifer Cohen on Uni-Ball Facebook campaign

imageUni-ball’s campaign to give away 10,000 pens a day via Facebook launched a round of criticism of companies that concentrated efforts on Facebook to the detriment of their own websites. eConsultancy’s Patricio Robles wrote a post that listed five reasons companies should stay focused on their own sites. At Marketing Pilgrim, Jordan McCollum offered her own objections. And though he generally praised the campaign, Steve Rubel had problems with the way many organizations have employed Facebook pages.

Jennifer Cohen, co-founder and president of Something Creative LLC, worked on the Facebook component of the Uni-ball campaign and, in this FIR interview, explains why the social network was chosen, how the Uni-ball website was factored into the equation, and the kinds of results the campaign produced. During the course of the interview, Cohen answers each of the criticisms leveled by Robles, McCollum and Rubel.

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About our Conversation Partner

imageJennifer Cohen is president of Something Creative LLC, a marketing boutique focusing on digital strategies through online initiatives and social media. Jennifer has worked on many large company brands to initiate an online presence and to emphasize the integration of on and offline marketing as one synergistic marketing effort.

Follow Jennifer on Twitter: @jenz036 or visit her LinkedIn profile.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 07/07 at 11:39 AM
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Tuesday, July 06, 2010

FIR Interview: Jack Holt, Sr. Strategist for New / Emerging Media, U.S. Department of Defense

imageThe U.S. Department of Defense (DoD) in February adopted a new policy toward staff access to social sites such as Facebook, MySpace, Twitter, YouTube and others. The policy—which everyone covers Pentagon-based staff to soldiers in the field—calls for open access—or, as stated on the Defense Department’s Social Media Hub: “...the default for the DoD non-classified network (the NIPRNET) is for open access so that all of DoD can use new media.” In this FIR interview, co-host Shel Holtz speaks with Pentagon new and emerging media strategist Jack Holt about the rationale for the decision and the implications for the DoD.

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About our Conversation Partner

imageCharles J. “Jack” Holt, APR is the Sr. Strategist for Emerging Media for the Department of Defense developing communication strategies and tactics incorporating New Media tools with traditional Public Affairs channels to maximize the effect of DoD communication efforts. Holt has briefed senior leaders on New and Social Media and conducted strategy sessions to address corporate level strategic objectives.

Jack is a member of the vGov Steering Committee, the DoDTechipedia Governance Board, the University of Oklahoma Risk and Crisis Management Community Advisory Board, and the 2009 Chair for the PRSA National Capital Region Public Affairs and Government Committee. He has taught sessions on New Media strategies and tactics at the Defense Information School, the Naval Postgraduate School and the NATO School.

For those curious about Jack’s reference to his father, a Hollywood actor, he was Tim Holt, who appeared in more than 70 films, including “Treasure of the Sierra Madre” and “My Darling Clementine.”)

The DoD directive on social media appears below:

DTM 09 026
View more documents from Department of Defense.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future interviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

Posted by shel on 07/06 at 12:10 PM
Interviews • Show Notes • (1) Comments • Permalink
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