FIR Live
Saturday, August 14, 2010
FIR Live #18 - August 14, 2010: Web Pages or Facebook?
Content Summary:A panel of social media veterans discuss whether Facebook is a viable alternative for traditional websites and where Facebook fits into the branding and marketing mix.
Discussion participants were FIR co-hosts Neville Hobson and Shel Holtz, and our panelists:
Plus, our listeners who called in to the live show with commentary as well as those in conversation in the FIR Live chat room at BlogTalk Radio: see those additional perspective on the discussion in thefirlive18-chatarchive.pdfconversation and questions (PDF file, opens in new tab/window) from the chat room.
Get FIR Live:
- Download the MP3 file (24.5Mb, 61:14)
- Subscribe to the FIR RSS feed
- Get the show at iTunes
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com.
You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Live Call-In episode is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Monday, August 02, 2010
FIR Cut: Facetime opens door to iPhone porn
- NYDailyNews.com: iPhone 4’s ‘Facetime’ video chat leads to porn-anigans: adult industry sneaks sex talk past Apple
- Wired.com: Porn Industry Aroused by iPhone FaceTime
Download the file here (MP3, 1.58Mb; length 3:57), or sign up for the RSS feed to get this cut segment and all future ones automatically.
FIR Cuts • FIR Live • FIR Reviews • FIR Videos • Hobson and Holtz • Interviews • Show Notes • (0) Comments • Permalink
Sunday, July 25, 2010
FIR Live set for August 14 on Facebook-focused campaigns
FIR Live is back!
Is it wise for companies to direct consumers to their Facebook pages instead of their websites? That’s the subject our panel will discuss on Saturday, August 14, at 10 a.m. Pacific, 1 p.m. Eastern and 6 p.m. London.
The panel will include…
- Steve Rubel, Senior VP and Director of Insights, Edelman Digital, who wrote about the trend in his March column for Forbes.com
- Scott Monty, head of social media at Ford Motor Company, which will use traditional advertising to drive consumers to a Ford Explorer page on Facebook
- Jennifer Cohen, co-founder and president of Something Creative LLC, which contributed ideas to a Facebook-focused campaign for a popular brand (which Jennifer discussed in a recent FIR interview)
- Dominic Sparkes, founder and Managing Director of Tempero, Europe’s leading interactive community management company, which has teamed with iPlatform to launch Conversocial, the first tool to allow full management and tracking of Facebook page activity.
As always with FIR Live, you can be part of the discussion by calling in to +1.347.324.3723 to ask a question or share your views, or by commenting in the chat room.
On the day of the show, you’ll need to log in to BlogTalk Radio in order to participate in the chat room.
Join us for what promises to be a stimulating discussion!
Saturday, January 23, 2010
FIR Live #17 - January 23, 2010: The relationship between marketing and PR
Content Summary:A panel of veteran PR and marketing practitioners and academics discuss the relationship between marketing and PR and how it impacts the structure of a communications function within an organization.
Discussion participants were FIR co-hosts Neville Hobson and Shel Holtz, and our panelists:
Plus, our listeners who called in to the live show with commentary as well as those in conversation in the FIR Live chat room at BlogTalk Radio: see those additional perspective on the discussion in the conversation and questions (plain-text file, opens in new tab/window) from the chat room.
Get FIR Live:
- Download the MP3 file (24.7Mb, 61:38)
- Subscribe to the FIR RSS feed
- Get the show at iTunes
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com.
You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Live Call-In episode is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Sunday, January 17, 2010
FIR Live is back! Structuring communications is the topic for January 23
Is marketing part of PR? Or is it the other way around? Where does government relations fit? While the structuring of communications functions in organizations may sound mundane, it’s a topic that actually inspires considerable passion among communicators. We’re putting together a top-notch panel for this discussion. Confirmed so far are Mitch Joel, president of TwistImage, a digital marketing agency based in Montreal, and Beth Harte, community manager at MarketingProfs and host of the PR20Chat on Twitter. We’ll update this post with additional panelists as we confirm them.
Call-in and chat room details -are at our BlogTalk Radio page.
Sunday, August 23, 2009
FIR Live #16: August 22, 2009
Content Summary: A wide-ranging discussion on email marketing, beginning with commentary about Emailing in the Dark: What European Email Marketers Don’t Understand about Deliverability, a survey by email marketing firm Return Path published last month.
The panel discussion included commentary and opinion on effective email marketing techniques, addressing customer perceptions of spam, suggestions and advice on email marketing, and more.
Discussion participants were FIR co-hosts Neville Hobson and Shel Holtz, and our panelists:
- Tami Forman, Director of Corporate Communications, Return Path
- Greg Cangialosi, CEO, BlueSky Factory
- John Wall, author of the Ronin Marketeer blog and co-host of the Marketing Over Coffee podcast
Plus, our listeners who called in to the live show with commentary as well as those in conversation in the FIR Live chat room at BlogTalk Radio: see those additional perspective on the discussion in the conversation and questions (plain-text file, opens in new tab/window) from the chat room.
Get FIR Live:
- Download the MP3 file (23.9Mb, 59:44)
- Subscribe to the FIR RSS feed
- Get the show at iTunes
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com.
You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, subscribe to the full RSS feed.
This FIR Live Call-In episode is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Tuesday, August 11, 2009
The focus is on email marketing on next FIR Live
FIR Live #16
Saturday, August 22, 2009
10 a.m. PDT / 1 p.m. EDT / 6 p.m. UK
One study suggests that 85% of organizations plan to increase their email marketing efforts. But another finds that two-fifths of marketers don’t even know if their email messages are being delivered successfully; those who are aware of delivery failures don’t have the tools to make sure those messages find their way to the right inbox. In the meantime, IT departments and individuals do anything they can to keep a lot of those messages out of their inbox.
In this episode of FIR Live, we’ll talk with experts about email marketing, what works and what doesn’t. John Wall, author of the Ronin Marketeer blog and co-host of the “Marketing Over Coffee” podcast, will join us, along with Greg Cangiolosi of email shop BlueSky Factory. Representing Return Path, the organization behind the study, “E-Commerce Opportunities,” will be Tami Forman, the company’s director of Corporate Communications. And it’s altogether possible Christopher S. Penn, John Wall’s co-host, will also drop by.
Please join us with your questions, observations, and stories.
FIR Live #16 is set for Saturday, August 22, 2009, at 10am PDT, 1pm EDT, and 6pm in the UK. You can take part in the show by calling in to +1 347 324 3723. You can listen in live at the same number as well as online at http://www.blogtalkradio.com/fir. You can also join in the chat by text in the chat room.
After the live show, the recording will be made available as a podcast as usual as part of the Hobson & Holtz Report.
We hope you’ll join us on August 22.
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Categories
Podroll: Other PR Podcasts
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