Monday, March 25, 2013

The Hobson & Holtz Report - Podcast #696: March 25, 2013

Intro: FIR Interview with Steve Rubel set for this week, still time for your 10% discount for this week’s Social Media Measurement & Monitoring conference in London, Neville on panel discussion with Marketing Profs’ Ann Handley on March 27 and live as a Google+ Hangout On Air;

Quick News: Klout offers access to big data with launch of business dashboard for brands, the implications of the AP’s win in copyright battle with Meltwater, New York Times attempts a structured comment system, Amazon launches "Send to Kindle" button for web publishers and WordPress blogs; Ragan promo;

News That Fits: The end of the 30-second spot? You only need 5 seconds to tell your story, says ad director Trevor Beattie; Michael Netzley reports from Singapore on the logic of luxury in emerging markets; Coca-Cola asserts buzz doesn’t drive sales, then backtracks; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Community on Google+; how social media improved writing; Dan York’s report; can PR find its way into a mobile world?;

Donna Papacosta interviews Andrea Weckerle about her book ‘Civility in the Digital Age’ on the Trafcom News podcast; music from the David Nelson Band; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for March 25, 2013: An 83-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

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So, until Monday April 1…

Posted by neville on 03/25 at 01:31 AM
Show Notes • Hobson and Holtz • (1) Comments • Permalink