Monday, February 20, 2012

The Hobson & Holtz Report - Podcast #639: February 20, 2012

Content summary: Next FIR Book Club with Katie Paine is this Friday Feb 24; Shel and Neville speaking at the Ragan PR Summit in Amsterdam in April; GaggleAmp update; News That Fits: is PR really getting it wrong as Forbes says?; Dan York reports on ebooks and more; Ragan promo; reflections on Social Media Week; listener comments; the Media Monitoring Minute with CustomScoop; CEO authenticity counts, and five “red flag” CEO phrases; Michael Netzley reports from Singapore on Social Media Week, Hong Kong University of Science and Technology launches a dedicated social media research center, and media news from China and India; TemboSocial promo; a verdict in the long-running Meltwater vs NLA licensing kerfuffle in the UK but the AP ups the ante in the US; music from Charo Sofia; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for February 20, 2012: A 72-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday February 27…

Posted by neville on 02/20 at 11:24 AM
Hobson and Holtz • Show Notes • (0) Comments • Permalink

Tuesday, February 14, 2012

FIR Book Review: 101 Social Media Tactics for Nonprofits, by Melanie Mathos and Chad Norman

101 Social Media Tactics for Nonprofits101 Social Media Tactics for Nonprofits: A Field Guide, by Melanie Mathos and Chad Norman, is reviewed by FIR Book Review Editor Bob LeDrew. From the book description:

“101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Broken down into five key areas, this unique guide explains the steps and tools needed to implement each tactic, and provides many real-life examples of how nonprofits are using the tactics. With this book as your guide, you’ll learn how leading nonprofit professionals around the world are leveraging social media to engage constituents, communicate their cause, and deliver on their mission.”

Get this podcast:

101 Social Media Tactics for Nonprofits: A Field Guide by Melanie Mathos and Chad Norman

Publisher: Wiley
Hardcover, 224 pages
Published January 2012
ISBN-10: 1118106245
ISBN-13: 978-1118106242

Purchase at US Kindle edition), Amazon Canada, or Amazon UK (UK Kindle edition).

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future reviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 02/14 at 07:05 AM
FIR Reviews • Show Notes • (0) Comments • Permalink

Monday, February 13, 2012

Katie Paine is the guest at the next FIR Book Club

The next meeting of the FIR Book Club is on the calendar:

Friday, February 24
2 p.m. EST, 7 p.m. UK, 11 a.m. PDT

A half hour just wasn’t enough, so we’re switching from BlogTalk Radio to TalkShoe in order give FIR Book Review Editor Bob LeDrew adequate time to interview guest author Katie Paine and take all your questions and comments.

Order Katie’s book, Measure What Matters, so you can read it before the call! And give a listen to Bob’s FIR review of the book from last August.

imageKatie Delahaye Paine is the founder of KDPaine & Partners LLC and author of the recently released Measure What Matters, Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships (Wiley, March 2011). She is also the publisher of the first blog and the first newsletter for marketing and communications professionals dedicated entirely to measurement and accountability.

Join Katie for a lively chat with FIR Book Review Editor Bob LeDrew and participate in the conversation! Details are on the TalkShoe Book Club site.

Posted by shel on 02/13 at 12:32 PM
News • (0) Comments • Permalink

The Hobson & Holtz Report - Podcast #638: February 13, 2012

Content summary: The next FIR Book Club with Bob LeDrew has Katie Paine as guest author; Ogilvy launches Social@Ogilvy; special price for FIR listeners for “The Social Customer 2012”; News That Fits: first SOPA and PIPA, now ACTA: opponents say ‘undemocracy in action’ behind anti-counterfeiting proposals; Michael Netzley reports on a 2012 survey of internet users in Singapore; OneForty.com is now socdir.com; Ragan promo; new research from Hewlett-Packard on tweets; listener comments; Ike Pigott reviews ifttt.com; the Media Monitoring Minute with CustomScoop; ten things you still need to know about social media; Dan York reports from a train on the way to O’Reilly TOCCon in New York; SocialTembo promo; how social media led a coordinated protest against JC Penney to backfire; music from Darius Lux; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for February 13, 2012: A 74-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday February 20…

Posted by neville on 02/13 at 11:15 AM
Hobson and Holtz • Show Notes • (0) Comments • Permalink

Monday, February 06, 2012

The Hobson & Holtz Report - Podcast #637: February 6, 2012

Content summary: Donna Papacosta promos Tweeps in Profile featuring Shel as ‘Mr February’; new FIR Book Review by Kris Gallagher of Intern Nation; FIR Book Club #1 recording posted; News That Fits: the Komen Kerfuffle; Ragan promo; Dan York adds his perspectives on the Komen Kerfuffle; with gov.uk, the British government redefines the online government platform; the Media Monitoring Minute with CustomScoop; listener comments from the FIR Room on Friendfeed; Reuters launches Social Pulse; TemboSocial promo; no report from Michael Netzley in Singapore this week; Costa Concordia and the public relations disaster for cruise; music by Bulldogs; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and TemboSocial (formerly Pollstream): helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report for February 6, 2012: A 73-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.


Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Show Notes links
Names of blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Notes pages at The New PR Wiki. You can contribute time stamps – see the show notes home page for info.

FIR on Friendfeed
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday February 13…

Posted by neville on 02/06 at 11:23 AM
Hobson and Holtz • Show Notes • (2) Comments • Permalink

Thursday, February 02, 2012

FIR Book Club #1: “Social Media Strategist” Author Christopher Barger

Christopher Barger was the guest author for the inaugural installment of the FIR Book Club, hosted by FIR Book Review Editor Bob LeDrew.

Christopher BargerChristopher is senior vice president, Global Programs for Voce Communications, a Porter Novelli company. Before arriving at Voce, Christopher was director of global social media at General Motors, building the company’s social media program and leading its presence across multiple social networks. His work to repair GM’s reputation in the social web earned him PR News’ “Social Media Leader of the Year” award in 2010. Christopher also previously managed social media initiatives and corporate communications for IBM, where he was designated “Blogger-in-Chief.”

Christopher’s book, “The Social Media Strategist,” was reviewed on FIR.

This podcast was recorded live on BlogTalk Radio.

Get this podcast:

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future reviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 02/02 at 03:38 PM
FIR Reviews • Show Notes • (0) Comments • Permalink

FIR Book Review: Intern Nation by Ross Perlin

Intern NationIntern Nation: How to Earn Nothing and Learn Little in the Brave New Economy, by Ross Perlin, is reviewed by guest reviewer Kris Gallagher. From the book description:

“Every year, between one and two million Americans work as interns. They famously shuttle coffee in a thousand newsrooms, congressional offices, and Hollywood studios, but they also deliver aid in Afghanistan, build the human genome, and pick up garbage. They are increasingly of all ages, and their numbers are growing fast—from 17 percent of college graduates in 1992 to 50 percent in 2008. A huge and increasing number of internships are illegal under the Fair Labor Standards Act, and this mass exploitation saves firms more than $600 million each year. Interns enjoy no workplace protections and no standing in courts of law—let alone benefits like health care. Ross Perlin has written the first exposé of this world of drudgery and aspiration. In this witty, astonishing, and serious investigative work, Perlin takes the reader inside both boutique nonprofits and megacorporations such as Disney (which employs 8,000 interns at Disney World alone). He profiles fellow interns, talks to academics and professionals about what unleashed this phenomenon, and explains why the intern boom is perverting workplace practices in locations all around the world. “

Get this podcast:

Intern Nation: How to Earn Nothing and Learn Little in the Brave New Economy by Ross Perlin

Publisher: Verso
Hardcover, 288 pages
Published May 2011
ISBN-10: 1844676862
ISBN-13: 978-1844676866
(No Kindle version)

Purchase at Amazon US, Amazon Canada, or Amazon UK.

FIR on Friendfeed
Share your comments or questions about this podcast, or suggestions for future reviews, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by shel on 02/02 at 10:53 AM
FIR Reviews • Show Notes • (0) Comments • Permalink

Page 1 of 164 pages  1 2 3 >  Last »
e