Tuesday, May 12, 2015

FIR Interview: Harry Hawk interviews Clammr co-founder Parviz Parvizi

ClammrIn a recent post to her blog, longtime FIR contributor Donna Papacosta shared her first Clammr recording after learning about the app at New Media Expo in Las Vegas. While at the Expo, Donna heard Mark Ramsay say, “People don’t share audio. They share conversations about audio.” Later, she met Parviz Parvizi, which claims to be “the Instagram of audio,” allowing users to share snippets of sound. “This would be a boon for podcasters seeking to build their audiences,” Donna wrote.

In this FIR interview, FIR contributor Harry Hawk (@hhawk) chats with Parvizi, Clammr’s co-founder.

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About our conversation partner:

Parviz ParviziParviz is co-founder of Clammr, a mobile app and platform making audio more social and discoverable. Users are calling Clammr, which features bite-sized audio clips of 18 seconds or less, the “Instagram of Audio.”

Previously, Parviz worked at McKinsey & Company, Goldman Sachs, the FCC, and O’Melveny & Myers. He has advised top 5 global media companies and mobile carriers on strategy and growth. He was a founder of McKinsey’s iConsumer research initiative on digital consumer behavior, authoring 3 of the Firm’s 10 most-downloaded media sector knowledge documents. Parviz holds a JD from Yale Law School and AB from Cornell.

Harry Hawk talks with Parviz the core features of Clammr and its creation, and then dives deep into the importance of audio discovery. Parviz discusses a wide range of use cases that would be beneficial to professional communicators. At its core a Clammr is a metadata rich audio file that is bite size, shareable, embeddable, linkable and curratable. Because Clammrs can be collected and curated 3 to 10 Clammrs can convey a rich tapestry of voices, sounds, and messages; each one can link back to a full source, a PDF file, Etc. Parviz also talks about the audio editing and creation tools which allows users of Clammr to create their Clammr files, mash up existing ones or overlay audio on top of or along size of an existing Clammr.

Connect with Parviz on LinkedIn.

Additional resources

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

Posted by shel on 05/12 at 08:29 AM
Show Notes • Interviews • (0) Comments • Permalink

Thought Leader Life with Mitchell Levy, Episode 67: April 11, 2015

Thought Leader Life with Mitchell Levy

Our co-host for the month of April is Chris Kenton (@ckenton) and one of our guests was Chris Becwar (@cbec100).

In this episode, Mitchell Levy and his co-host for the month of April, Chris Kenton, interview #ThoughtLeader Chris Becwar, Senior Director of Marketing & Product at CCI Global Channel Management. The conversation starts with the observation that Chris Becwar has been able to witness the dramatic change of the entire business over the last few years. What interests him most is the quest for answers on how it affects the business process and the marketing through indirect channels. He definitely is in the right position to share the changes that he has been able to witness working for a company that it happens to be the fundamental building Chris Becwar  block providing financial and program plumbing for automating in large vendor relationships with a massive network of resellers and partners. The company conducts surveys to find out the pain points of the vendors they’re providing their services with. One of his more interesting revelations is that there has been a number of questions about what the channel professional is struggling with today. What kind of overarching pain points are they really looking to overcome? He has been able to witness that the concerns they used to hear from their clients on day-to-day encounters are different from what they’ve heard in the past. One of the pain points that remains unchanged is the traditional core challenge of channel management that tends to prove on the Return of Investment (ROI), and how to identify who’s moving the needle the most and who is not. Assisting companies in their driving traction to arrive at a decision in which partner to invest used to involve so much risk, and past performance of the new prospect partner is not the sole indicator for predicting future performance. Companies need to adapt to change and be innovative.

One of the big factors of channel success today is having a deciding factor to try innovative methods to grow one’s business, not just being stuck on the traditions you’re used to. It is looking for ways to be able to engage in talking to experts who can understand the marketing personas with a level of intuition, empathy, and how you can clearly understand the pain points to create compelling value proposition. These experts don’t necessarily have to be in your organization. Mitchell shares his point of view of it being important to practice the need of thought leadership as you actively engage your employees in the process.

There has been innovative and new technologies out in the market, but one of the keys to the success factor of a business is its customer service, dedication, and expertise. How well do you manage your relationships with your customers even after they buy your products? Your business will definitely stand out, even surrounded with the new technologies of your competitors, as long as you know how to execute support and have long-term customer relationships.

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

Here are a couple of aha moments from the episode. See more in the “Aha Moments from Thought Leader Life” eBooks available in the social media-enabled eBook platform, Aha Amplifier: http://AhaAmplifier.com/.

• The core challenge that channel management tends to prove is the Return of Investment (ROI). @CCIChannels #TLL
• From a business standpoint, it is smart for businesses to build their ecosystem where they have persistent customers. @ckenton #TLL
• What is your customer service’s dedication and expertise? @CCIChannels #TLL
• In the age of thought leadership, employees in the organization need to be actively engaged. @happyabout #TLL

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes!

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

Posted by Michael Procopio on 05/12 at 01:10 AM
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Monday, May 11, 2015

The Hobson & Holtz Report - Podcast #807: May 11, 2015

FIRIntro: Boston experiences, ‘Geeks Bearing Gifts’ book review is up, Harry Hawk interview with Clammr CEO Parviz Parvizi is coming;

Quick News: There’s nothing fair about fair use at Soundcloud, forgotten wonders of the digital world: Second Life, new data on native advertising’s disclosure issues, more than one million click “I’m a voter” button on Facebook as opinion polls suffer major credibility crisis in UK general election; the Media Monitoring Minute with CustomScoop;

News That Fits: Every company is a media company, part 32,556: Uber looks for an editorial director; big moves in content marketing; listener comments in the FIR Podcast Community on Google+; Dan York’s Tech Report: the power of Soundcloud, developments at Ello, and more; how Snapchat made QR codes cool again; the past week in the FIR Podcast Network; Igloo Software promo; catching up with Glenn Gaudet and GaggleAMP;

Music from Guster; and more.

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Messages from our sponsors: Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for April 6, 2015: A 91-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday May 18…

Posted by neville on 05/11 at 01:19 PM
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Saturday, May 09, 2015

FIR Book Review: Geeks Bearing Gifts by Jeff Jarvis

Geeks Bearing Gifts by Jeff JarvisGeeks Bearing Gifts: Imagining New Futures for News is CUNY journalism professor Jeff Jarvis’s latest book, exploring the pressures on current news models and the directions news organizations need to go in order to thrive in the digital world. FIR co-host Shel Holtz reviews the book, which has implications for organizational communicators, particularly in imagining the role of media relations in the future Jarvis imagines.

From the book description on Amazon:

“Technology has disrupted the news industry– its relationships, forms, and business models – but also provides no end of opportunities for improving, expanding, reimagining, and sustaining journalism. Geeks Bearing Gifts: Imagining New Futures for News is a creative, thought-provoking and entertaining exploration of the possible future(s) of news by Professor Jeff Jarvis, who leads the Tow-Knight Center for Entrepreneurial Journalism at the CUNY Graduate School of Journalism.

Jeff Jarvis“To Jarvis, journalism helps a community better organize its knowledge so it can better organize itself: “But we in the field came to define ourselves less by our value and mission and more by our media and tools — ink on pulp or slick paper, sound or images over airwaves. Now we have new tools to exploit. Those tools require new skills and create new value. But at the core, we serve citizens and communities.” He offers not a single definitive future of journalism and news, but a range of possibilities depending on how journalists and journalism evolve – with the help of the “geeks” whose advances in media technology offer many opportunities for journalists and media entrepreneurs who are willing to think creatively and take risks.

“Jarvis, one of the preeminent voices on emerging forms of journalism, news delivery, and community engagement, advises many media companies, startups, and foundations. He is a former president and creative director of Advance.net, the online arm of Advance Publications, and was the creator and founding editor of Entertainment Weekly; Sunday editor and associate publisher of the New York Daily News; TV critic for TV Guide and People; a columnist on the San Francisco Examiner; and assistant city editor and reporter for the Chicago Tribune.

Get this podcast:

Geeks Bearing Gifts: Imagining New Futures for News

Publisher: CUNY Journalism Press
Hardcover, 234 pages
Published November 2014
ISBN-10: 1939293731
ISBN-13: 978-1939293732

Purchase at Amazon US (US Kindle edition), Amazon Canada (Kindle only), or Amazon UK (UK Kindle edition).

The book is also available for reading at no cost on Medium.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the "everything" RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

Posted by shel on 05/09 at 10:06 AM
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Thursday, May 07, 2015

Thought Leader Life with Mitchell Levy and guest co-host Chris Kenton

Thought Leader Life with Mitchell Levy

Our co-host for the month of April was Chris Kenton (@ckenton).

In this episode, Mitchell Levy have introduced his Co-host for the whole month of April, Chris Kenton. Chris Kenton, the Founder and CEO SocialRep, a sales provider of social media marketing and marketing intelligence tools which focuses to provide those tools to IT manufacturers who are selling through IT channel. This introductory conversation brings more colors, as both Mitchell and Chris looks forward to the interesting topics that they will be talking about with different thought leaders to be interviewed in the succeeding sessions for the month of April. Chris became so eager and looks forward to the succeeding sessions that he and Mitchell will be having with guest thought leaders to explore his quest for answers on how marketing and social media has changed? How did it impact the IT channel environment? What are the struggles of the IT manufacturers and their partners and on how were they able to address those challenges? What were the best practices of these companies that were able to bring out the best of their product/s for their team, staffs and to the consumers?

Chris Kenton

In the succeeding minutes of the talk, Chris became so engaged to share his point of view especially his expertise in the IT business and the transformation that he was able to witness on how businesses evolved and adapt to the changing times of channel marketing. What makes this conversation more colorful is that they both shared their points of view based on their hands-on experiences in the business world and the comparison of the now and then of the marketing perspective of the business owners and the impact for both the owners and their partners. The great advantage that these two men possess is that they both have business background not just based on the theories from the marketing textbooks of business schools but have had the actual practice on the real business world. Yes, they both were able to witness the changes that has been happening in almost every companies, the products, marketing and the consumers as well but there are factors that stood still in these changing times; the business owner’s meaning of their product brand and the value proposition to its consumers. What changed is on how it expanded to be able to reach more consumers.

To learn more about Thought Leadership and how it can help you be successful, subscribe to the channel: http://youtube.com/user/thoughtleaderlife.

Here are a couple of aha moments from the episode. See more in the “Aha Moments from Thought Leader Life”eBooks available in the social media-enabled eBook platform, Aha Amplifier: http://AhaAmplifier.com/.

• Channel space is interesting as it drives the lion’s share of IT technology today. @ckenton #TLL
• The textbooks on business and marketing teaches how the world works in certain ways but it didn’t work that way. @happyabout #TLL
• The entire global economy relies on telecommunications where the core are enabled by the robust’s technologies of IT. @ckenton #TLL
• Marketing the product has changed as communication technology has been democratized. @ckenton #TLL

Join us 11 am PT / 2 pm ET / 7 pm GMT on Saturday every week. The show blog is Thought Leader Life.

Any comments or suggestions for the show please send them. Thank you for listening and if you like what you hear, please leave a review on iTunes!

This episode was sponsored, in part, by THiNKaha.com, helping experts become thought leaders.

You can connect with Mitchell at MitchellLevy.com, @HappyAbout on Twitter, or join his Thought Leadership Best Practices Group.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

Posted by Michael Procopio on 05/07 at 08:49 AM
Thought Leadership • (0) Comments • Permalink

Tuesday, May 05, 2015

FIR Presents Inside PR #408: Now we all are Irish

FIR Presents Inside PROn this week’s Inside PR, Gini Dietrich, Martin Waxman and I talk about three things:

  • Twitter’s move of non-American account holders to Ireland;
  • LinkedIn as a content publishing platform; and
  • Buzzfeed’s bowing to advertisers’ demands to delete previously-published articles.

What do you think?

Send us an email or an audio comment to insideprcomments@gmail.com, join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.  You can send us an instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

We’d ask one favor of you. If you like this podcast, please rate us on iTunes.

Get this podcast:

We’d love to hear your thoughts!

FIR Community on Google PlusShare your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

Thank you to the people behind Inside PR: Our theme music was created by Damon de Szegheo; Roger Dey is our announcer. Inside PR is produced by Kristine D’Arbelles and Ashlea LeCompte.

Check the FIR website for information about other FIR podcasts. To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed.

Posted by shel on 05/05 at 05:38 PM
Show Notes • Inside PR • (0) Comments • Permalink

Monday, May 04, 2015

The Hobson & Holtz Report - Podcast #806: May 4, 2015

FIRIntro: Neville is in Boston, Gini Dietrich is guest co-host; Steve Rubel is hosting a new podcast, Content Convergence; Geeks Bearing Gifts book review coming this week;

Quick News: Converse knows how to work with fans, bad tweets from the Houston Rockets and the City of Cleveland prompt different apologies, Johns Hopkins University students will no longer eat chicken, a change to Promoted Tweets gives more ammunition to native advertising’s critics; the Media Monitoring Minute with CustomScoop;

News That Fits: Bud Light promotes misogyny, Virtual Reality is coming to journalism, listener comments discussion, Walmart laid off employees and then provided well-being health advice to them, Igloo Software promo, Dan York’s Tech Report (including ISOC support for Nepal earthquake victims, how to test your website, certificate pinning, WebRTC voice chat web app, and Soundcloud as a podcast platform), the last week on the FIR Podcast Network, PR needs more SEO (and vice versa);

Music from David Peck; and more.

Get FIR:

About our guest co-host

Gini Dietrich, guest co-hostGini Dietrich is the founder and CEO of Arment Dietrich, an integrated marketing communications firm. She is the author of Spin Sucks, co-author of Marketing in the Round, and co-host of Inside PR. She also is the lead blogger at Spin Sucks and is the founder of Spin Sucks Pro.

Messages from our sponsors: Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at www.igloosoftware.com/fir.

For Immediate Release: The Hobson and Holtz Report for May 4, 2015: An 80-minute podcast recorded live from Chicago, Illinois, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all podcasts in the FIR Podcast Network, subscribe to the “everything” RSS feed. To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday May 11…

Posted by shel on 05/04 at 07:51 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

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