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  <title>For Immediate Release: Cuts from the Hobson and Holtz Report</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/</link>
  <description>Items that didn't make it into the twikce-weekly Hobson and Holtz Report, but were still good enough to share.</description>
  <itunes:subtitle>A service of For Immediate Release.</itunes:subtitle>
  <itunes:summary>For Immediate Release is a podcast addressing the worlds of online technology and PR/organizational communications. It is anchored by the twice-weekly Hobson and Holtz Report.</itunes:summary>
  <itunes:image href="http://www.forimmediaterelease.biz/images/logos/fir-itunes-art.jpg"/>
  <language>en-us</language>
  <copyright>This work is licensed under a Creative Commons License, http://creativecommons.org/licenses/by-nc-nd/2.0/</copyright>
  <itunes:owner>
    <itunes:name>Shel Holtz</itunes:name>
    <itunes:email>shel@holtz.com</itunes:email>
  </itunes:owner>
  <itunes:explicit>no</itunes:explicit>
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<category>Business</category>

  <itunes:category text="Business">
        <itunes:category text="Management &amp; Marketing"/>
  </itunes:category>

<item>
  <title>FIR Cut: Oregon county manager takes heat for offering a social media job</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_cut_county_official_takes_heat_for_offering_social_media_job</link>
  <description>Cut from FIR #447: County leaders take pay cut to fund social media position but critics abound anyway.</description>
  <itunes:subtitle>The Hobson and Holtz Report: Cuts</itunes:subtitle>
  <itunes:summary>Cut from FIR #447: County leaders take pay cut to fund social media position but critics abound anyway.</itunes:summary>
  <pubDate>Mon, 11 May 2009 15:30 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>6:40</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>FIR Cut: IABC's Communication World Covers Measurement</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_cut_iabc_magazine_offers_three_views_of_communication_measurement</link>
  <description>Cut from FIR #447: Three articles from Merry Elrick, Katie Paine, and Angela Sinickas delve deep into communication measurement.</description>
  <itunes:subtitle>The Hobson and Holtz Report: Cuts</itunes:subtitle>
  <itunes:summary>Cut from FIR #447: Three articles from Merry Elrick, Katie Paine, and Angela Sinickas delve deep into communication measurement.</itunes:summary>
  <pubDate>Mon, 11 May 2009 15:30 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fircut-cwmeasure.mp3" length="3217990" type="audio/mpeg" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>7:32</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>FIR Cut: Can you explain Twitter in 140 characters or less?</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_cut_can_you_explain_twitter_in_140_characters_or_less/</link>
  <description>Cut from FIR #446: A feature in The Blog Herald asks for help in explaining Twitter.</description>
  <itunes:subtitle>The Hobson and Holtz Report: Cuts</itunes:subtitle>
  <itunes:summary>Cut from FIR #446: A feature in The Blog Herald asks for help in explaining Twitter.</itunes:summary>
  <pubDate>Thu, 07 May 2009 22:15 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fircut-whatistwitter.mp3" length="3433535" type="audio/mpeg" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>7:09</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>FIR Cut: Gartner Report on Newspapers and Social Media</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_cut_gartner_report_on_newspapers_and_social_media/</link>
  <description>Cut from FIR #434: A report from Gartner Research suggests newspapers aren't leveraging social media enough for their biggest fans to become brand ambassadors. Businesses should pay attention.</description>
  <itunes:subtitle>The Hobson and Holtz Report: Cuts</itunes:subtitle>
  <itunes:summary>Cut from FIR #434: A report from Gartner Research suggests newspapers aren't leveraging social media enough for their biggest fans to become brand ambassadors. Businesses should pay attention.</itunes:summary>
  <pubDate>Thu, 26 Mar 2009 20:00 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fir-cut-newspapers.mp3" length="2408097" type="audio/mpeg" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>5:01</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>FIR Cut: Michael Netzley's Asia Report</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_cut_michael_netzleys_asia_report/</link>
  <description>Cut from FIR #417: The Asia Report arrived late; we're making it available as a Cut. The regular report will be part of FIR on Monday.</description>
  <itunes:subtitle>The Hobson and Holtz Report: Cuts</itunes:subtitle>
  <itunes:summary>Cut from FIR #417: The Asia Report arrived late; we're making it available as a Cut. The regular report will be part of FIR on Monday.</itunes:summary>
  <pubDate>Thu, 29 Jan 2009 21:30 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fircut-netzley.mp3" length="3970143" type="audio/mpeg" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>8:09</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>FIR Cut: Social software round-up</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_cut_social_software_round-up/</link>
  <description>Cut from FIR #417: Round-up of 4 social software apps: Twhirl, Chat Catcher, PingPressFM and Powerpress.</description>
  <itunes:subtitle>The Hobson and Holtz Report: Cuts</itunes:subtitle>
  <itunes:summary>Cut from FIR #417: Round-up of 4 social software apps: Twhirl, Chat Catcher, PingPressFM and Powerpress.</itunes:summary>
  <pubDate>Tue, 27 Jan 2009 17:00 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fircut-4apps.mp3" length="4545933" type="audio/mpeg" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>9:28</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>FIR Cut: Podango to fold, Blubrry and LibSyn look to rescue survivors</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_cut_blubrry_lifeline_for_podango_customers_introduces_powerpress_podcasting_plugin/</link>
  <description>Cut from News That Fits in FIR #409: Podcast hosting service and advertising company gives customers three days notice to find a new service.</description>
  <itunes:subtitle>The Hobson and Holtz Report: Cuts</itunes:subtitle>
  <itunes:summary>Cut from News That Fits in FIR #409: Podcast hosting service and advertising company gives customers three days notice to find a new service.</itunes:summary>
  <pubDate>Mon, 29 Dec 2008 22:30 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fircut-podango.mp3" length="4449768" type="audio/mpeg" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>9:09</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>FIR Cut: Clean coal advocates misuse blogger outreach</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_cut_opacity_in_coal_industry_blogger_outreach_program/</link>
  <description>Cut from News That Fits in FIR #409: Opponents latch onto blogger outreach after blasting astroturfing efforts.</description>
  <itunes:subtitle>The Hobson and Holtz Report: Cuts</itunes:subtitle>
  <itunes:summary>Cut from News That Fits in FIR #409: Opponents latch onto blogger outreach after blasting astroturfing efforts.</itunes:summary>
  <pubDate>Mon, 29 Dec 2008 22:30 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fircut-cleancoal.mp3" length="1961459" type="audio/mpeg" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>3:58</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>FIR Cut: IBM Launches Enterprise Social Network for Research Purposes</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/ibm_launches_enterprise_social_network_for_research_purposes/</link>
  <description>Cut from News That Fits in FIR #408: IBM researches explore impact of a social network on employees and the company.</description>
  <itunes:subtitle>The Hobson and Holtz Report: Cuts</itunes:subtitle>
  <itunes:summary>Cut from News That Fits in FIR #408: IBM researches explore impact of a social network on employees and the company.</itunes:summary>
  <pubDate>Mon, 22 Dec 2008 22:30 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fircut-ibmsocialnetwork.mp3" length="2815545" type="audio/mpeg" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>5:45</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>FIR Cut: The iPhone is Apple's Netboook</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/the_iphone_is_apples_netbook/</link>
  <description>Cut from News That Fits in FIR #408: The iPhone is Apple's netbook</description>
  <itunes:subtitle>The Hobson and Holtz Report: Cuts</itunes:subtitle>
  <itunes:summary>Cut from News That Fits in FIR #408: The iPhone is Apple's netbook</itunes:summary>
  <pubDate>Mon, 22 Dec 2008 22:30 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fircut-iphone.mp3" length="4880878" type="audio/mpeg" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>10:03</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>FIR Cut: Vote for the worst PR, review the best marketing</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/the_best_and_worst_of_communications/</link>
  <description>Cut from News That Fits in FIR #400: PRWatch opens votings for 2008 Falsies while FastCompany reviews 10 best marketing efforts.</description>
  <itunes:subtitle>The Hobson and Holtz Report: Cuts</itunes:subtitle>
  <itunes:summary>Cut from News That Fits in FIR #400: PRWatch opens votings for 2008 Falsies while FastCompany reviews 10 best marketing efforts.</itunes:summary>
  <pubDate>Mon, 24 Nov 2008 22:10 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fircut-bestandworst.mp3" length="2624512" type="audio/mpeg" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>5:21</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>FIR Cut: Financial blogs get special attention during recession</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/traffic_soars_for_financial_blogs_but_will_it_last/</link>
  <description>Cut from News That Fits in FIR #400: Financial blogs are hot during economic bad times, but be cautious applying the advice you read.</description>
  <itunes:subtitle>The Hobson and Holtz Report: Cuts</itunes:subtitle>
  <itunes:summary>Cut from News That Fits in FIR #400: Financial blogs are hot during economic bad times, but be cautious applying the advice you read.</itunes:summary>
  <pubDate>Mon, 24 Nov 2008 22:10 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fircut-financialblogs.mp3" length="1389029" type="audio/mpeg" />
  <guid isPermaLink="false">http://media.libsyn.com/media/fir/fircut-financialblogs.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>2:47</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>FIR Cut: Google's SearchWiki launches to a chorus of criticism</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/google_searchwiki_love_it_or_hate_it/</link>
  <description>Cut from News That Fits in FIR #400: Google SearchWiki gets its own bad PR while one blogger looks at broader PR implications.</description>
  <itunes:subtitle>The Hobson and Holtz Report: Cuts</itunes:subtitle>
  <itunes:summary>Cut from News That Fits in FIR #400: Google SearchWiki gets its own bad PR while one blogger looks at broader PR implications.</itunes:summary>
  <pubDate>Mon, 24 Nov 2008 22:10 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fircut-searchwiki.mp3" length="2187319" type="audio/mpeg" />
  <guid isPermaLink="false">http://media.libsyn.com/media/fir/fircut-searchwiki.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>4:26</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>FIR Cut: Potential Investor Relations issues with LinkedIn company profiles</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/is_linkedin_a_threat_or_an_opportunity_for_investor_relations/</link>
  <description>Cut from News That Fits in FIR #400: Dominic Jones identified the possibility of IR problems with LinkedIn's company profiles</description>
  <itunes:subtitle>The Hobson and Holtz Report: Cuts</itunes:subtitle>
  <itunes:summary>Cut from News That Fits in FIR #400: Dominic Jones identified the possibility of IR problems with LinkedIn's company profiles</itunes:summary>
  <pubDate>Mon, 24 Nov 2008 22:10 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fircut-linkedinandir.mp3" length="2712284" type="audio/mpeg" />
  <guid isPermaLink="false">http://media.libsyn.com/media/fir/fircut-linkedinandir.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>5:38</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>FIR Cut: Random Twitter News</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_cut_random_twitter_updates/</link>
  <description>Cut from News That Fits in FIR #397: Business Twitter questions from Niall Cook; CoverItLive adds Twitter functionality; Australia PM Rudd is Twittering.</description>
  <itunes:subtitle>The Hobson and Holtz Report: Cuts</itunes:subtitle>
  <itunes:summary>Cut from News That Fits in FIR #397: Business Twitter questions from Niall Cook; CoverItLive adds Twitter functionality; Australia PM Rudd is Twittering..</itunes:summary>
  <pubDate>Fri, 14 Nov 2008 23:59 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fircut-twitterupdate.mp3" length="2211560" type="audio/mpeg" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>4:29</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>FIR Cut: Searching for brand keywords on the rise</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_cut_searching_for_brand_keywords_on_the_rise/</link>
  <description>Cut from News That Fits in FIR #372: Neville reports on a study showing increased web searches using brand keywords.</description>
  <itunes:subtitle>The Hobson and Holtz Report: Cuts</itunes:subtitle>
  <itunes:summary>Cut from News That Fits in FIR #372: Neville reports on a study showing increased web searches using brand keywords.</itunes:summary>
  <pubDate>Mon, 18 Aug 2008 20:00 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fircut-brandsearch.mp3" length="1615987" type="audio/mpeg" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>3:15</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>FIR Cut: The launch of blogs.com</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_cut_launch_of_blog.com/</link>
  <description>Cut from News That Fits in FIR #372: Shel reports on the disappointing launch of Six Apart's blogs.com.</description>
  <itunes:subtitle>The Hobson and Holtz Report: Cuts</itunes:subtitle>
  <itunes:summary>Cut from News That Fits in FIR #372: Shel reports on the disappointing launch of Six Apart's blogs.com.</itunes:summary>
  <pubDate>Mon, 18 Aug 2008 20:00 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fircut-blogsdotcom.mp3" length="2107908" type="audio/mpeg" />
  <guid isPermaLink="false">http://media.libsyn.com/media/fir/fircut-blogsdotcom.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>4:16</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>FIR Cut: What should PR students be taught about social media?</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_cut_what_should_pr_students_be_taught_about_social_media/</link>
  <description>Cut from News That Fits in FIR #371: Neville reports on teaching social media to PR students.</description>
  <itunes:subtitle>The Hobson and Holtz Report: Cuts</itunes:subtitle>
  <itunes:summary>Cut from News That Fits in FIR #371: Neville reports on teaching social media to PR students.</itunes:summary>
  <pubDate>Thu, 14 Aug 2008 23:00 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fircut-teachstudents.mp3" length="3341969" type="audio/mpeg" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>6:53</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>FIR Cut: Prepare Yourself for the Blog Bullies</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_cut_prepare_yourself_for_the_blog_bullies/</link>
  <description>Cut from News That Fits in FIR #365: Neville reports on preparing to deal with blog bullies.</description>
  <itunes:subtitle>The Hobson and Holtz Report: Cuts</itunes:subtitle>
  <itunes:summary>Cut from News That Fits in FIR #362: Neville reports on preparing to deal with blog bullies.</itunes:summary>
  <pubDate>Thu, 24 Jul 2008 21:00 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fircut-blogbullies.mp3" length="4145294" type="audio/mpeg" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>8:33</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>FIR Cut: HR and Corporate Social Networking</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_cut_hr_and_corporate_social_networking/</link>
  <description>Cut from News That Fits in FIR #362: Neville reports on why HR should embrace corporate social networking.</description>
  <itunes:subtitle>The Hobson and Holtz Report: Cuts</itunes:subtitle>
  <itunes:summary>Cut from News That Fits in FIR #362: Neville reports on why HR should embrace corporate social networking.</itunes:summary>
  <pubDate>Mon, 14 Jul 2008 21:15 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fircut-corpsocnet.mp3" length="2471572" type="audio/mpeg" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>5:04</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>FIR Cut: PR Jobs</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_cut_pr_jobs/</link>
  <description>Cut from News That Fits in FIR #362: Shel reports on a slowdown in hiring PR staff.</description>
  <itunes:subtitle>The Hobson and Holtz Report: Cuts</itunes:subtitle>
  <itunes:summary>Cut from News That Fits in FIR #362: Shel reports on a slowdown in hiring PR staff.</itunes:summary>
  <pubDate>Mon, 14 Jul 2008 21:15 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fircut-prjobs.mp3" length="1103147" type="audio/mpeg" />
  <guid isPermaLink="false">http://media.libsyn.com/media/fir/fircut-prjobs.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>2:13</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>FIR Cut: Impressions of the Social Media Influence conference</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_cut_impressions_of_the_social_media_influence_conference/</link>
  <description>Cut from One-Minute News in FIR #351: Neville reports on the Social Media Influence conference, London, June 4.</description>
  <itunes:subtitle>The Hobson and Holtz Report: Cuts</itunes:subtitle>
  <itunes:summary>Cut from One-Minute News in FIR #351: Neville reports on the Social Media Influence conference, London, June 4.</itunes:summary>
  <pubDate>Thu, 05 Jun 2008 21:30 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fircut-influence.mp3" length="6028424" type="audio/mpeg" />
  <guid isPermaLink="false">http://media.libsyn.com/media/fir/fircut-influence.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>12:29</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>FIR Cuts: Web 2.0 in Canada and the Ultimate Twitter guide</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_cut_web_20_in_canada_and_the_ultimate_twitter_guide/</link>
  <description>Cut from One-Minute News in FIR #349: Shel reports on Canada's contract to bring Web 2.0 to government agencies; Neville discusses the Ultimate Twitter Guide for Librarians.</description>
  <itunes:subtitle>The Hobson and Holtz Report: Cuts</itunes:subtitle>
  <itunes:summary>Cut from One-Minute News in FIR #349: Shel reports on Canada's contract to bring Web 2.0 to government agencies; Neville discusses the Ultimate Twitter Guide for Librarians.</itunes:summary>
  <pubDate>Thu, 29 May 2008 19:00 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fircut-canada-twitter.mp3" length="2651009" type="audio/mpeg" />
  <guid isPermaLink="false">http://media.libsyn.com/media/fir/fircut-canada-twitter.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>5:27</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>FIR Cut: New York Times' digital moves</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_cut_new_york_times_digital_moves/</link>
  <description>Cut from One-Minute News in FIR #348: Shel reports on two moves by the New York Times into a more digital approach to journalism.</description>
  <itunes:subtitle>The Hobson and Holtz Report: Cuts</itunes:subtitle>
  <itunes:summary>Cut from One-Minute News in FIR #348: Shel reports on two moves by the New York Times into a more digital approach to journalism.</itunes:summary>
  <pubDate>Mon, 26 May 2008 14:00 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fircut-nyt.mp3" length="2891323" type="audio/mpeg" />
  <guid isPermaLink="false">http://media.libsyn.com/media/fir/fircut-nyt.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>2:58</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>FIR Cut: Nestle in Azerbaijan</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_cut_nestles_marketing_blunder_in_azerbaijan/</link>
  <description>Cut from One-Minute News in FIR #342: Neville reports on a reputational crisis associated with a CD distributed free with boxes of cereal.</description>
  <itunes:subtitle>The Hobson and Holtz Report: Cuts</itunes:subtitle>
  <itunes:summary>Cut from One-Minute News in FIR #342: Neville reports on a reputational crisis associated with a CD distributed free with boxes of cereal.</itunes:summary>
  <pubDate>Mon, 05 May 2008 19:35 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fircut-nestle.mp3" length="3127461" type="audio/mpeg" />
  <guid isPermaLink="false">http://media.libsyn.com/media/fir/fircut-nestle.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>6:26</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>FIR Cut: The House of Lords Blog</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_cut_the_house_of_lords_blog/</link>
  <description>Cut from One-Minute News in FIR #335: Commentary about 'Lords of the Blog' from the UK House of Lords.</description>
  <itunes:subtitle>The Hobson and Holtz Report: Cuts</itunes:subtitle>
  <itunes:summary>Cut from One-Minute News in FIR #335: Commentary about 'Lords of the Blog' from the UK House of Lords.</itunes:summary>
  <pubDate>Thu, 10 Apr 2008 22:45 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fircut-lords.mp3" length="3293056" type="audio/mpeg" />
  <guid isPermaLink="false">http://media.libsyn.com/media/fir/fircut-lords.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>6:51</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>FIR Cut: Forrester Opens Technographic Data</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_cut_forrester_opens_technographic_data/</link>
  <description>Cut from One-Minute News in FIR #331: Charlene Li and Josh Bernoff deploy a nifty tool on the Groundswell blog.</description>
  <itunes:subtitle>The Hobson and Holtz Report: Cuts</itunes:subtitle>
  <itunes:summary>Cut from One-Minute News in FIR #331: Charlene Li and Josh Bernoff deploy a nifty tool on the Groundswell blog.</itunes:summary>
  <pubDate>Thu, 28 Feb 2008 01:15 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fircut-technographics.mp3" length="1432656" type="audio/mpeg" />
  <guid isPermaLink="false">http://media.libsyn.com/media/fir/fircut-technographics.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>2:54</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>FIR Cut: The Real Roadblocks to Data Portability on Social Networks</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_cut_the_real_roadblocks_to_data_portability_on_social_networks/</link>
  <description>Cut from One-Minute News in FIR #331: Robert Scoble's blog addressed Facebook's view on the difficulties in implementing data portability.</description>
  <itunes:subtitle>The Hobson and Holtz Report: Cuts</itunes:subtitle>
  <itunes:summary>Cut from One-Minute News in FIR #331: Robert Scoble's blog addressed Facebook's view on the difficulties in implementing data portability.</itunes:summary>
  <pubDate>Thu, 28 Feb 2008 01:15 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fircut-dp.mp3" length="2418613" type="audio/mpeg" />
  <guid isPermaLink="false">http://media.libsyn.com/media/fir/fircut-dp.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>4:58</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>FIR Cut: SMF functionality among the wire services</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_cut_smr_functionality_among_the_wire_services/</link>
  <description>Cut from One-Minute News in FIR #319: Todd Defren has created a chart comparing SMR offerings at wire services.</description>
  <itunes:subtitle>The Hobson and Holtz Report: Cuts</itunes:subtitle>
  <itunes:summary>Cut from One-Minute News in FIR #319: Todd Defren has created a chart comparing SMR offerings at wire services.</itunes:summary>
  <pubDate>Thu, 14 Feb 2008 19:15 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fircut-wireservicesmr.mp3" length="1541670" type="audio/mpeg" />
  <guid isPermaLink="false">http://media.libsyn.com/media/fir/fircut-wireservicesmr.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>3:08</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>FIR Cut: The difficulty of leaving Facebook</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_cut_the_difficulty_of_leaving_facebook/</link>
  <description>Cut from One-Minute News in FIR #319: Neville explores changes at Facebook that still make it hard to eradicate your profile when you leave.</description>
  <itunes:subtitle>The Hobson and Holtz Report: Cuts</itunes:subtitle>
  <itunes:summary>Cut from One-Minute News in FIR #319: Neville explores changes at Facebook that still make it hard to eradicate your profile when you leave.</itunes:summary>
  <pubDate>Thu, 14 Feb 2008 19:15 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fircut-leavingfb.mp3" length="1808833" type="audio/mpeg" />
  <guid isPermaLink="false">http://media.libsyn.com/media/fir/fircut-leavingfb.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>3:41</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>FIR Cut: The future and tribulations of journalism</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_cut_twitters_productivity_cost/</link>
  <description>Cut from One-Minute News in FIR #309: Journalism's future hinges on social media adoption and closer attention to accuracy</description>
  <itunes:subtitle>The Hobson and Holtz Report: Cuts</itunes:subtitle>
  <itunes:summary>Cut from One-Minute News in FIR #309: Journalism's future hinges on social media adoption and closer attention to accuracy</itunes:summary>
  <pubDate>Thu, 10 Jan 2008 21:30 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fircut-journalism.mp3" length="6347205" type="audio/mpeg" />
  <guid isPermaLink="false">http://media.libsyn.com/media/fir/fircut-journalism.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>13:09</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>FIR Cut: Twitter's productivity cost</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_cut_twitters_productivity_cost/</link>
  <description>Cut from One-Minute News in FIR #307: Does employee use of Twitter eat into productivity?</description>
  <itunes:subtitle>The Hobson and Holtz Report: Cuts</itunes:subtitle>
  <itunes:summary>Cut from One-Minute News in FIR #307: Does employee use of Twitter eat into productivity?</itunes:summary>
  <pubDate>Mon, 07 Jan 2008 20:15 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fircut-twitter.mp3" length="4476928" type="audio/mpeg" />
  <guid isPermaLink="false">http://media.libsyn.com/media/fir/fircut-twitter.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>9:14</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>FIR Cut: Employees view video at lunchtime</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_cut_web_video_revitalizes_lunch_at_your_desk/</link>
  <description>Cut from One-Minute News in FIR #307: Video producers are reacting to the trend of employees watching YouTube videos at lunchtime.</description>
  <itunes:subtitle>The Hobson and Holtz Report: Cuts</itunes:subtitle>
  <itunes:summary>Cut from One-Minute News in FIR #307: Video producers are reacting to the trend of employees watching YouTube videos at lunchtime.</itunes:summary>
  <pubDate>Fri, 07 Dec 2007 20:15 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fircut-lunch.mp3" length="2554659" type="audio/mpeg" />
  <guid isPermaLink="false">http://media.libsyn.com/media/fir/fircut-lunch.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>5:15</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>FIR Cut: Best Buy Up to Its Old Tricks</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_cut_best_buy_up_to_its_old_tricks/</link>
  <description>Cut from One-Minute News in FIR #305: Consumers still getting mixed pricing messages from in-store kiosks.</description>
  <itunes:subtitle>The Hobson and Holtz Report: Cuts</itunes:subtitle>
  <itunes:summary>Cut from One-Minute News in FIR #305: Consumers still getting mixed pricing messages from in-store kiosks.</itunes:summary>
  <pubDate>Thu, 27 Dec 2007 21:30 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fircut-bestbuy.mp3" length="2551248" type="audio/mpeg" />
  <guid isPermaLink="false">http://media.libsyn.com/media/fir/fircut-bestbuy.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>5:18</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>FIR Cut: What is an Intranet?</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_cut_what_is_an_intranet/</link>
  <description>Cut from One-Minute News in FIR #305: BT intranet manager explores what, exactly, an intranet is -- or should be.</description>
  <itunes:subtitle>The Hobson and Holtz Report: Cuts</itunes:subtitle>
  <itunes:summary>Cut from One-Minute News in FIR #305: BT intranet manager explores what, exactly, an intranet is -- or should be.</itunes:summary>
  <pubDate>Thu, 27 Dec 2007 21:30 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fircut-intranet.mp3" length="2510142" type="audio/mpeg" />
  <guid isPermaLink="false">http://media.libsyn.com/media/fir/fircut-intranet.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>5:09</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>FIR Cut: WalMart's panty gaffe</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_cut_walmarts_panty_gaffe/</link>
  <description>Cut from One-Minute News in FIR #302: Blog activism targets pre-teen panties</description>
  <itunes:subtitle>The Hobson and Holtz Report: Cuts</itunes:subtitle>
  <itunes:summary>Cut from One-Minute News in FIR #302: Blog activism targets pre-teen panties.</itunes:summary>
  <pubDate>Mon, 17 Dec 2007 20:20 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fircut-panties.mp3" length="1729591" type="audio/mpeg" />
  <guid isPermaLink="false">http://media.libsyn.com/media/fir/fircut-panties.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>3:31</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>FIR Cut: PR tips for recessions</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_cut_pr_tips_for_recessions/</link>
  <description>Cut from One-Minute News in FIR #302: Ideas for PR practitioners when recessions it</description>
  <itunes:subtitle>The Hobson and Holtz Report: Cuts</itunes:subtitle>
  <itunes:summary>Cut from One-Minute News in FIR #302: Ideas for PR practitioners when recessions hit.</itunes:summary>
  <pubDate>Mon, 17 Dec 2007 20:20 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fircut-recession.mp3" length="2203330" type="audio/mpeg" />
  <guid isPermaLink="false">http://media.libsyn.com/media/fir/fircut-recession.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>4:31</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>FIR Cut: LinkedIn Gets Upgrade</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_cut_linkedin_gets_upgrade/</link>
  <description>Cut from One-Minute News in FIR #301: LinkedIn Gets an Upgrade</description>
  <itunes:subtitle>The Hobson and Holtz Report: Cuts</itunes:subtitle>
  <itunes:summary>Cut from One-Minute News in FIR #301: LinkedIn Gets an Upgrade.</itunes:summary>
  <pubDate>Thu, 13 Dec 2007 23:00 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fircut-linkedin.mp3" length="1426906" type="audio/mpeg" />
  <guid isPermaLink="false">http://media.libsyn.com/media/fir/fircut-linkedin.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>2:53</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>FIR Cut: Movable Type Goes Open-Source</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_cut_movable_type_goes_open_source/</link>
  <description>Cut from One-Minute News in FIR #301: Movable Type Goes Open-Source</description>
  <itunes:subtitle>The Hobson and Holtz Report: Cuts</itunes:subtitle>
  <itunes:summary>Cut from One-Minute News in FIR #301: Movable Type Goes Open Source.</itunes:summary>
  <pubDate>Thu, 13 Dec 2007 23:00 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fircut-movabletype.mp3" length="4590860" type="audio/mpeg" />
  <guid isPermaLink="false">http://media.libsyn.com/media/fir/fircut-movabletype.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>9:29</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>FIR Cut: Report from the Asylum</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_cut_report_from_the_asylum/</link>
  <description>Cut from One-Minute News in FIR #300: Sallie Goetsch's Report from the Asylum</description>
  <itunes:subtitle>The Hobson and Holtz Report: Cuts</itunes:subtitle>
  <itunes:summary>Cut from One-Minute News in FIR #300: Sallie Goetsch's Report from the Asylum.</itunes:summary>
  <pubDate>Tue, 11 Dec 2007 05:15 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/300sallie.mp3" length="4373796" type="audio/mpeg" />
  <guid isPermaLink="false">http://media.libsyn.com/media/fir/300sallie.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>9:02</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>FIR Cut: One-Minute News</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_cut_one_minute_news/</link>
  <description>Cut from One-Minute News in FIR #300: The entire 1-Minute News segment</description>
  <itunes:subtitle>The Hobson and Holtz Report: Cuts</itunes:subtitle>
  <itunes:summary>Cut from One-Minute News in FIR #300: The entire 1-Minute News segment.</itunes:summary>
  <pubDate>Tue, 11 Dec 2007 05:15 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/300news.mp3" length="6474887" type="audio/mpeg" />
  <guid isPermaLink="false">http://media.libsyn.com/media/fir/300news.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>13:25</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>


<item>
  <title>FIR Cut: Releasing Online Content</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_cut_releasing_online_content/</link>
  <description>Cut from One-Minute News in FIR #299: Listener Dave Briggs asks is there a best day for releasing online content.</description>
  <itunes:subtitle>The Hobson and Holtz Report: Cuts</itunes:subtitle>
  <itunes:summary>Cut from One-Minute News in FIR #299: Listener Dave Briggs asks is there a best day for releasing online content.</itunes:summary>
  <pubDate>Thu, 06 Dec 2007 23:00 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fircut-releasecontent.mp3" length="1716767" type="audio/mpeg" />
  <guid isPermaLink="false">http://media.libsyn.com/media/fir/fircut-releasecontent.mp3</guid>

  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>03:34</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>FIR Cuts: ABC News partners with Facebook</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_cuts_abc_news_partners_with_facebook/</link>
  <description>Cut from One-Minute News in #296: ABC News partners with Facebook.</description>
  <itunes:subtitle>The Hobson and Holtz Report: Cuts</itunes:subtitle>
  <itunes:summary>Cut from One-Minute News in #296: ABC News partners with Facebook.</itunes:summary>
  <pubDate>Mon, 26 Nov 2007 21:35 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>5:33</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>FIR Cuts: Following up on MoveOn's campaign against Facebook Beacon ads</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_cuts_following_up_on_MoveOns_campaign_against_Facebook_beacon_ads/</link>
  <description>Cut from One-Minute News in #296: Following up on MoveOn's campaign against Facebook Beacon ads.</description>
  <itunes:subtitle>The Hobson and Holtz Report: Cuts</itunes:subtitle>
  <itunes:summary>Cut from One-Minute News in #296: Following up on MOveOn's campaign against Facebook Beacon ads.</itunes:summary>
  <pubDate>Mon, 26 Nov 2007 21:35 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>13:28</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>FIR Cuts: Paperless maps are the next killer app</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_cuts_paperless_maps_are_the_next_killer_app/</link>
  <description>Cut from One-Minute News in #295: Paperless maps are the next killer app.</description>
  <itunes:subtitle>The Hobson and Holtz Report: Cuts</itunes:subtitle>
  <itunes:summary>Cut from One-Minute News in #295: Paperless maps are the next killer app.</itunes:summary>
  <pubDate>Thu, 22 Nov 2007 20:15 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>6:01</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>FIR Cuts: MoveOn.org takes on Facebook</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_cuts_moveon.org_takes_on_facebook/</link>
  <description>Cut from One-Minute News in #295: FaceBook.org takes on Facebook over privacy issue.</description>
  <itunes:subtitle>The Hobson and Holtz Report: Cuts</itunes:subtitle>
  <itunes:summary>Cut from One-Minute News in #295: FaceBook.org takes on Facebook over privacy issue.</itunes:summary>
  <pubDate>Thu, 22 Nov 2007 20:15 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>5:18</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>FIR Cuts: GM, the UAW, and the Fastlane Blog</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_cuts_GM_the_UAW_and_the_fastlane_blog/</link>
  <description>Cut from One-Minute News in #279: GM, the UAW, and the Fastlane Blog.</description>
  <itunes:subtitle>The Hobson and Holtz Report: Cuts</itunes:subtitle>
  <itunes:summary>Cut from One-Minute News in #279: How GM handled the two-day UAW strike on the Fastlane blog.</itunes:summary>
  <pubDate>Thu, 16 Aug 2007 21:40 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>7:57</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>FIR Cuts: Fired and laid off by email</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_cuts_fired_and_laid_off_by_email/</link>
  <description>Cut from #278: A study shows 10% of layoffs and firings are handled by email.</description>
  <itunes:subtitle>The Hobson and Holtz Report: Cuts</itunes:subtitle>
  <itunes:summary>Cut from #278: A study shows 10% of layoffs and firings are handled by email.</itunes:summary>
  <pubDate>Mon, 24 Sep 2007 20:30 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>2:03</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>FIR Cuts: Open-source software is the great disruptor</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_cuts_open_source_software_is_the_great_disruptor/</link>
  <description>Cut from #278: Open-source software, particularly productivity apps, are having a disruptive effect.</description>
  <itunes:subtitle>The Hobson and Holtz Report: Cuts</itunes:subtitle>
  <itunes:summary>Cut from #278: Open-source software, particularly productivity apps, are having a disruptive effect.</itunes:summary>
  <pubDate>Mon, 24 Sep 2007 20:30 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>9:18</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>FIR Cuts: PayPal's new logo</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_cuts_paypals_new_logo/</link>
  <description>Cut from #272: Neville reports on PayPal's new logo and communication challenges.</description>
  <itunes:subtitle>The Hobson and Holtz Report: Cuts</itunes:subtitle>
  <itunes:summary>Cut from #272: Neville reports on PayPal's new logo and communication challenges.</itunes:summary>
  <pubDate>Mon, 03 Sep 2007 20:30 GMT</pubDate>
  <enclosure url="http://media.libsyn.com/media/fir/fircut-paypal.mp3" length="5178568" type="audio/mpeg" />
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>10:43</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>FIR Cuts: Psychology and Brain Science Behind Social Networks</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_cuts_psychology_behind_social_networks/</link>
  <description>Cut from #268: David Phillips reports on psychology and brain science behind social networks.</description>
  <itunes:subtitle>The Hobson and Holtz Report: Cuts</itunes:subtitle>
  <itunes:summary>Cut from #268: David Phillips reports on psychology and brain science behind social networks.</itunes:summary>
  <pubDate>Mon, 20 Aug 2007 20:50 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>6:42</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

<item>
  <title>FIR Cuts: Impact of Social Media on Tech Reporters' Practices</title>
  <itunes:author>Neville Hobson and Shel Holtz</itunes:author>
  <link>http://www.forimmediaterelease.biz/index.php/weblog/fir_cuts_impact_of_social_media_on_tech_reporters_practices/</link>
  <description>Cut from One-Minute News in #267: Impact of Social Media on Tech Reporters' Practices.</description>
  <itunes:subtitle>The Hobson and Holtz Report: Cuts</itunes:subtitle>
  <itunes:summary>Cut from One-Minute News in #267: Impact of Social Media on Tech Reporters' Practices.</itunes:summary>
  <pubDate>Thu, 16 Aug 2007 21:40 GMT</pubDate>
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  <category>podcasts</category>
  <itunes:explicit>no</itunes:explicit>
  <itunes:duration>2:22</itunes:duration>
  <itunes:keywords>public relations, PR, communications </itunes:keywords>
  </item>

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